by Rob Petersen February 25, 2016February 25, 2016 Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. It is counted whether the viewer is able to … Continue reading Why 34 Clear Facts on Viewable Impressions Matter
by John Miller February 25, 2016 Follow @ScribeMillerFebruary 25, 2016 If you’re just launching a content marketing initiative, you’re probably focused on building an audience. The people who run your organization are very likely expecting you to build a big audience, emphasis on big. Without question, that is the wrong goal. The goal is to … Continue reading Building an Audience: Size Doesn’t Matter
We track all sorts of metrics for our SEO clients, but what about for ourselves? Columnist Janet Driscoll Miller discusses what agencies should be measuring in order to ensure efficiency and profitability. Janet Driscoll Miller on February 19, 2016 As SEOs, we’re always digging into data. But I often find that SEO consultants and … Continue reading Agency Metrics That Matter In Search & Beyond
by Jessica Johnson February 15, 2016February 15, 2016 America is the land of opportunity, and most Americans are realizing the importance of shopping locally and being loyal to small businesses. That being said, there’s also a huge amount of competition. There are nearly 28 million small businesses in the U.S. alone, accounting for 54% of … Continue reading Size Doesn’t Matter: Why Your Small Business Rocks
by Oliver Neely January 24, 2016 Follow @elvinweb1January 24, 2016 Looking to improve your local search ranking? If you’re a local business with a website, you need to know about the 3 pack. Getting in the coveted 3-pack will help you reach more local customers, stand out from your competitors and get more out of … Continue reading Local SEO: What is the 3-Pack? Why Does It Matter?
by Paul Mauer December 21, 2015December 21, 2015 We’ve all done it – checked online reviews before choosing a restaurant, picking a plumber, or booking a hotel. While reputations can be earned (and destroyed) on customer-centric platforms like Yelp, Angie’s List, Google, and Facebook 365 days a year, during the holiday season, those reviews can … Continue reading Why Your Reviews Matter More During The Holidays
by Michael Peggs December 14, 2015 Follow @MichaelPeggsDecember 14, 2015 Should you be adding internal links to your website content? This is a hotly debated question among SEOs. Some believe that adding links does nothing for your rankings; it only adds to your already lengthy to-do list. Others believe that internal linking is the secret … Continue reading Does Internal Linking Really Matter?
Should you call a pullover a “sweater” or a “jumper?” It depends on your strategy. Just make sure you’re speaking the same language as your potential customers, advises columnist Rachel Lindteigen. Rachel Lindteigen on December 11, 2015 Over the past few years, I’ve observed an interesting trend, and it’s troublesome to me. I wonder if … Continue reading Are You And Your Customers Speaking The Same Language? Does It Matter?
by Taylor Stockwell November 16, 2015 Follow @stockwetNovember 16, 2015 Google only loves you when everyone else loves you first.– Wendy Piersall Any marketer worth anything at all these days knows all about content marketing. Of course, we’ve been saying “content is king” for years, but with mixed results. As a defined marketing discipline, though, … Continue reading SEO Ranking Factors Matter For Content Marketers
by Kara Burney November 8, 2015 Follow @wkndatburneysNovember 8, 2015 So you’ve created a Facebook Page for your business. Now it’s time to cultivate an audience. To do so, you need to answer three simple questions: Which kind of content should I post? Am I reaching the right audience? When is the best time to … Continue reading Metrics That Matter: Facebook Analytics
