Grant Thomas — March 22, 2017 Follow @gsthomas22— March 22, 2017 As growth marketing experts, we are consistently asked this simple question: How do I get more customers? It’s a broad question that can be answered in a variety of ways, however, we see one key area of focus that can help any type of … Continue reading Why First Impressions Matter – 84% of Marketing Conversions Occur During the First Visit
William Comcowich — February 15, 2017 Follow @GleanTeam— February 15, 2017 PR and digital marketers frequently consider engagement a key social media metric. Yet some believe online engagement is faltering. Fewer brands engage with followers, they assert. Very few companies, typically larger brands, dedicate the staff for extensive engagement. Wendy’s tweets are an exception. Even … Continue reading Does Engagement Still Matter as a Social Media Metric?
With all the ways search engine results pages have evolved over the years, columnist Julian Connors explores the question of whether SEO is still a wise investment. Julian Connors on January 27, 2017 High keyword rankings are the most sought-after achievement in the world of search engine optimization (SEO). Small businesses and brands alike … Continue reading Do organic keyword rankings matter anymore?
As the customer journey becomes increasingly fragmented, columnist Jim Yu takes a look at how marketers can capitalize on the micro-moments and serve up targeted content at just the right time across multiple channels. Jim Yu on January 10, 2017 Tracking the customer’s journey through a sales funnel, website user path, or any other … Continue reading The evolution of the customer journey in 2017: Optimizing moments that matter
Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you’re present with accurate data across devices and channels. Adam Dorfman on December 19, 2016 In my October Search Engine Land column, I discussed the rise of data amplifiers — or … Continue reading Why data amplifiers matter in a world of omnichannel discovery
Fabrizio Moreira — November 28, 2016 Follow @FabrizioMoreira— November 28, 2016 The late, great Ray Bradbury quipped while speaking at a Brigham Young University forum in the 1980s, “I haven’t watched the news in years. If it gets bad enough they’ll tell me.” Bradbury was an incurable optimist. Looking at the news many believe the … Continue reading No Matter How Bad It Gets, Don’t You Believe It
Columnist Jim Yu discusses the impact of digital on the customer journey and what marketers need to do to stay competitive and convert customers in the moments that matter. Jim Yu on November 2, 2016 Digital dominates modern life. From smartwatches to home-monitoring systems, we find ourselves turning to the internet and digital connections … Continue reading Searching for and winning the marketing moments that matter
by Laralyn MurphyOctober 15, 2016 “I was checking out your pipeline for next quarter, and I noticed that you haven’t updated a few of your deals lately. Can you get on top of that today? I need to submit my forecast…” If you’ve ever had a conversation with one of your sales reps that begins … Continue reading First Impressions Matter: Ensuring CRM Adoption from Day One
Don’t assume more is better with digital metrics. Columnist Peter Minnium explains why you should narrow it down to the metrics that matter to your brand and offers a core list to help you get started. Peter Minnium on October 7, 2016 “We optimize against over 1,000 variables,” boasted the ad tech CEO just … Continue reading Keep it simple: 10 digital brand metrics that matter
by Jon-Mikel Bailey Follow @jonmikelbaileySeptember 13, 2016 Yes, but first your marketing needs to break through the noise! I asked Ann Handley to sum up her book, Content Rules!, in a sentence… “Ask yourself, as a business owner, ‘What marketing will my customer THANK me for?’” – Ann Handley Think about that. Marketing today is … Continue reading Does Your Digital Marketing Matter?
