James Glover — August 16, 2017 Follow @coherentpath — August 16, 2017 JuralMin / Pixabay Open rates. Click throughs. Unsubscribes. Bounce rates. These metrics are all important for email marketers to track in order to measure the effectiveness of their campaigns. But if we take a step back and think about what matters most when … Continue reading Long-Term Lift vs. Clicks: The Email Marketing Metrics That Matter Most
Jacob Shriar — July 31, 2017 Follow @jacobshriar — July 31, 2017 When organizations get started measuring employee engagement, it can quickly become overwhelming. How do you know what to measure? Is one metric more important than the other? Is asking employees how happy they are enough? These are the types of questions you’ll ask … Continue reading The Only Employee Engagement Metrics That Matter
Personal Branding Blog — July 17, 2017 — July 17, 2017 Free-Photos / Pixabay We have all been a party to sensitive discussions both personal and in the corporate environment. We know that if we do say what’s on our mind, the other person will take offense. So, although we have the urge to blurt … Continue reading Opinions Matter and Are to Be Welcomed
It’s not enough for your brand to be in the right place at the right time. Contributor Peter Minnium shares tips on how to craft meaningful branded stories that will connect with consumers. Peter Minnium on July 14, 2017 The fireworks have come and gone, and summer is finally upon us. Naturally conducive to gathering, … Continue reading Branded storytelling: Capitalizing on moments that matter
Columnist Daniel Faggella predicts the ways artificial intelligence will shape the future of B2B and takes a look at two current examples of how AI is being used in marketing to improve processes and services. Daniel Faggella on July 11, 2017 Artificial intelligence and machine learning are proving to be very useful in just … Continue reading B2B applications of AI in marketing: Two use cases that matter
As brand safety continues to take center stage in the digital ad industry, contributor Mark Williams discusses the technologies and solutions you need to decrease risk and protect your brand. Mark Williams on June 15, 2017 Photo © Bloomicon / Shutterstock.com So your ad drove a million views — cool. Now, did all those … Continue reading Who’s really responsible for brand safety? Tools you can employ to take the matter in hand
Columnist Rebecca Lieb outlines the reasons why content marketing is more important to brands and marketers than ever before. Rebecca Lieb on June 14, 2017 No matter what kind of marketer you are, content matters. The reasons for this are manifold. Yes, there’s content marketing, which has long been called the “new black” in … Continue reading Why content matters (no matter what type of marketer you are)
Louisa Karam — June 12, 2017 — June 12, 2017 Every successful company should strive to be number one, right? Wrong! By focusing on your organic rankings, you can miss the big picture and lose sight of important factors that can make or break your company’s SEO strategy. Here are two of the biggest reasons … Continue reading Do Organic Rankings Really Matter in SEO?
Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months. Greg Sterling on June 11, 2017 at 3:58 pm In addition to being a media publisher, YP sells a range of marketing services to small businesses (SMBs) across the US. This past week, the company … Continue reading Do SMB websites matter anymore? YP says yes, introduces new ‘pro’ SEO product
Wesley Young on May 23, 2017 Why are we still having this discussion? Because data show that a surprising number of businesses still don’t have a website. Surveys from as recently as October 2016 find that close to half of all small businesses don’t have a website, and it’s not just solo work-from-home moonlighters, … Continue reading 5 reasons why websites still matter to local search in 2017
