Tag Archives: Matter

All good leaders have this mindset, no matter their background

November 07, 2024 All good leaders have this mindset, no matter their background  If you want to solve tricky business challenges, this mindset will serve you better than any technical degree. BY David G. Ewing In today’s tech-driven business world, the ability to navigate technological challenges isn’t just for engineers anymore—it’s a must-have skill for leaders … Continue reading All good leaders have this mindset, no matter their background

Why buyer groups matter in B2B demand gen and how to target them

Unlock the potential of B2B buyer groups by identifying, targeting and engaging stakeholders beyond the C-suite. Natalie Jackson on July 25, 2024   In B2B demand generation, buyer groups are more important than individual buyers. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. This approach … Continue reading Why buyer groups matter in B2B demand gen and how to target them

Brands That Matter 2024 early-rate application deadline is almost here

 April 30, 2024 Brands That Matter 2024 early-rate application deadline is almost here Fast Company aims to honor brands that not only know why they exist, but are able to creatively and effectively communicate that purpose. BY Jeff Beer The early-rate application deadline for Fast Company‘s Brands That Matter recognition program is coming up fast. You … Continue reading Brands That Matter 2024 early-rate application deadline is almost here

Employees have a legal right to express support for Black Lives Matter at work, thanks to the NLRB

March 17, 2024 Employees have a legal right to express support for Black Lives Matter at work, thanks to the NLRB A year after George Floyd’s murder, a poll found that 68% of Americans thought that employees ‘should be able to discuss racial justice issues at work.’ BY The Conversation A Home Depot store violated labor … Continue reading Employees have a legal right to express support for Black Lives Matter at work, thanks to the NLRB

Microsoft Bing: Verbs Matter More In AI

Microsoft Bing: Verbs Matter More In AI by Laurie Sullivan , Staff Writer @lauriesullivan, October 17, 2023 Verbs as a part of speech and generative artificial intelligence (GAI) have linked search engine optimization (SEO) and search advertising together. This happens frequently in contextual advertising and creative content.  Verbs have become more important in queries, Microsoft Bing Principal Program … Continue reading Microsoft Bing: Verbs Matter More In AI

This is the one skill you need to improve right now, no matter what job you’re in

  By Lydia Dishman July 09, 2023 In our deep coverage of leadership, we often come back to the foundational principles of emotional intelligence. Technically the concept of emotional intelligence—or EQ for short—predates the very first issue of Fast Company, but only by five years. The term was coined by two psychology professors, John D. … Continue reading This is the one skill you need to improve right now, no matter what job you’re in