Tag Archives: Matter

Why your media decisions matter for campaign location attribution

Vendors may seem to hold all the cards for location-based campaign measurement, but contributor Gladys Kong explains how your media buys have a substantial influence. Gladys Kong on May 17, 2018  Marketers using location data to gauge the effectiveness of their campaigns need to be able to trust their location attribution measurement providers, and that … Continue reading Why your media decisions matter for campaign location attribution

Why Nextdoor Recommendations Matter And How To Get More

Nick Leffler — March 19, 2018 Follow @exprance — March 19, 2018 Nextdoor recommendations play a powerful role in consumers making decisions. They’re powerful because they’re so authentic and your neighbors are the ones recommending your business, unlike a public review site which is easier to cheat. If someone doesn’t know a person to get … Continue reading Why Nextdoor Recommendations Matter And How To Get More

No Matter Your Role, You Can Always Benefit By Sharpening Your Negotiation Skills

Mladen Kresic — March 17, 2018 Follow @KRNegotiators — March 17, 2018 geralt / Pixabay Negotiations Touch Every Part of Your Life and Career It doesn’t matter whether you’re buying a car or an enterprise software system: negotiations touch every part of your life, every part of your career, and will have a major impact … Continue reading No Matter Your Role, You Can Always Benefit By Sharpening Your Negotiation Skills

Male vs. Female: In Email Marketing, Does Gender Matter?

James Glover — February 22, 2018 Follow @coherentpath — February 22, 2018 The gender in marketing debate has been percolating for a while. You might, for instance, recall the news – and ensuing debate – that Target decided to remove references to “boys” and “girls” in its toy department. Since then, more retailers have followed … Continue reading Male vs. Female: In Email Marketing, Does Gender Matter?