Madeleine Wilson September 17, 2021 Product engagement is a critical factor when it comes to driving revenue, retention, and adoption of your mobile app. Engaging customers within your product experience is key to converting casual users into your most valuable customers. In this post, we’ll go over the basics of product engagement and some tips … Continue reading What is Product Engagement, and Why Does it Matter?
Heather Steele September 10, 2021 It’s so easy to get caught up in all the goals that don’t matter. Both in life and in business it’s almost impossible to stay focused on the things that really matter most. I spend quite a bit of my time hanging out in online groups for moms of autistic … Continue reading The Goals that Actually Matter
Chandrima Chakraborty August 19, 2021 One of mankind’s most innate attributes, curiosity is as natural to us as breathing. It’s this emotion that has driven every little discovery and every advancement in science, technology, language, industry, and human development. Indeed, as Oscar Wilde aptly put it, “the public have an insatiable curiosity to know everything.” … Continue reading Curiosity Email Subject Lines: Why They Matter and How to Craft Them
Arik Hanson July 30, 2021 Let’s just get this out of the way. In my opinion, the answer to this click-bait-ey headline is a resounding “yes.” HOWEVER… It definitely depends on the audience you’re targeting–and in some cases, the platform you’re using. Let’s examine why. For starters, we’re all getting a lot more stupid–at least … Continue reading Does Grammar Even Really Matter in Social Media Marketing Anymore?
Susie Marino July 23, 2021 Now, before you start frantically searching for a Google announcement that they removed this metric, you can breathe out a sigh of relief because Quality Score still exists within accounts. But is it still relevant? Quality Score has always been considered one of the most elusive performance metrics in Google … Continue reading Does Google Ads Quality Score Still Matter in 2021?
Ashley Sefferman July 23, 2021 The days of measuring an app’s success by downloads and ratings are long behind us. Instead, here are five meaningful mobile marketing metrics that every marketer should know like the back of their hand. 1. Average Revenue Per User (ARPU) Average Revenue Per User is the amount of revenue each … Continue reading The 5 Mobile Marketing Metrics That Matter Most
Barry Rosen July 13, 2021 Meaningful employee engagement was a challenge for most organizations before the pandemic took hold. In 2018, a Gallup poll indicated that just 33% of workers feel engaged in their job. In the spring of 2020, the day-to-day patterns of life and work changed dramatically as the pandemic took control of … Continue reading Connect People With Meetings That Matter
3 Reasons We Hate NFTs — And Why Those Reasons Don’t Matter by Jason Carmel , July 2, 2021 It’s OK to roll your eyes at the hype around NFTs. They are the worst combination of something new, technically confusing, and intuitively weird. But there may be more to these confusing and weird things … Continue reading 3 Reasons We Hate NFTs — And Why Those Reasons Don’t Matter
Shivam Gohel June 19, 2021 We live in a world where quality matters. Every day, we subconsciously evaluate every transaction that we make, and it is not hyperbole to state that the quality of both the action and the product that it relates to can have a significant impact on our lives. And while the … Continue reading 5 Key Reasons Why Software Quality Metrics Matter
Sophie Beard June 14, 2021 If your client asked you how their social media performance compares to competitors, could you answer? When it comes to social media activity you don’t just have to be on top of your clients’ accounts, but competitors too. Social media is an increasingly crowded space so you need to be … Continue reading Competitive Benchmarking. Why Does It Matter and What Can It Tell You?