James Glover — February 22, 2018 Follow @coherentpath — February 22, 2018 The gender in marketing debate has been percolating for a while. You might, for instance, recall the news – and ensuing debate – that Target decided to remove references to “boys” and “girls” in its toy department. Since then, more retailers have followed … Continue reading Male vs. Female: In Email Marketing, Does Gender Matter?
In this age of diminishing trust, contributor Joe Hyland argues it’s time for marketing leaders to shift their emphasis. Joe Hyland on February 9, 2018 I don’t think it’s an exaggeration to say that for those of us marketing, selling or consuming SaaS technology (i.e., just about everyone), Salesforce founder Marc Benioff is a … Continue reading Does trust matter more than growth? Salesforce’s Benioff thinks so.
When you’re a multilocation enterprise, curating local sponsorships can be tricky. Columnist Megan Hannay discusses ways to contribute locally using a centralized strategy. Megan Hannay on December 27, 2017 To enterprise brand managers, “sponsorships” may mean contracts with professional sports teams or national radio shows. But local nonprofits and events are the 99 percent … Continue reading A tale of two GoFundMe’s: Why centralized local sponsorship campaigns matter for multilocation brands
Dave Sutton — December 13, 2017 — December 13, 2017 Let the CMO and the marketing team figure out the story. Right? Many CEOs don’t spend much time thinking about their brand story. As a CEO, it’s easy to get caught up in the day to day fires that need fighting- it’s why we hire … Continue reading Why Does Your CEO’s Story Matter?
Laura Patterson — December 12, 2017 Follow @LauraVEM — December 12, 2017 Strategy is fundamental to the success and sustainability of all organizations. It is about seizing opportunities and knowing which not to pursue, all while mitigating risk. Develop a Marketing strategy that stands the best chance of delivering on your current and FUTURE performance, … Continue reading Why Does Good Strategy Matter to the Bottom Line?
Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI). Jacob Baadsgaard on December 8, 2017 Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords account can see if they’re getting … Continue reading Which PPC metrics matter? Lessons from half a million keywords
Dave Orecchio — December 1, 2017 Follow @HighTechMKT — December 1, 2017 Fotomek / Pixabay Taking sales productivity to the highest possible level is a worthy goal for any business. Additionally, if all of your competitors are pursuing improved sales productivity, your company risks being left behind unless you adapt to the rapidly changing modern … Continue reading Inbound Sales Productivity Means Sellers Matter In The Digital World
While ABM can help you target the key decision-makers in your accounts, job titles aren’t always what they seem. Columnist Sonjoy Ganguly explains how to factor hierarchy into your ABM strategy. Sonjoy Ganguly on November 17, 2017 Account-Based Marketing (ABM) is a powerful way to target decision-makers inside your target accounts. However, your ability … Continue reading Call to B2B marketers: Job titles matter more than you think
Ivan Ivanov — September 29, 2017 — September 29, 2017 All social media managers have their eyes on Instagram’s growth in engagement. And they rightfully do so. Despite the constant shadowbanning of spammy and bot accounts, the social network still managed to mark an increase in user’s growth in June and July. Instagram is slowly … Continue reading Does The Competitive Benchmarking Matter On Instagram?
Dan Purvis — September 4, 2017 Follow @DanPurvis — September 4, 2017 We are beyond the stage of convincing the decision makers in our businesses that investment in social media marketing is necessary. Now it is all about making the right decisions when it comes to the tools we choose and with 1 million new … Continue reading What Criteria Matter Most When Choosing Social Media Marketing Tools?