Tag Archives: Matter

Employees have a legal right to express support for Black Lives Matter at work, thanks to the NLRB

March 17, 2024 Employees have a legal right to express support for Black Lives Matter at work, thanks to the NLRB A year after George Floyd’s murder, a poll found that 68% of Americans thought that employees ‘should be able to discuss racial justice issues at work.’ BY The Conversation A Home Depot store violated labor … Continue reading Employees have a legal right to express support for Black Lives Matter at work, thanks to the NLRB

Microsoft Bing: Verbs Matter More In AI

Microsoft Bing: Verbs Matter More In AI by Laurie Sullivan , Staff Writer @lauriesullivan, October 17, 2023 Verbs as a part of speech and generative artificial intelligence (GAI) have linked search engine optimization (SEO) and search advertising together. This happens frequently in contextual advertising and creative content.  Verbs have become more important in queries, Microsoft Bing Principal Program … Continue reading Microsoft Bing: Verbs Matter More In AI

This is the one skill you need to improve right now, no matter what job you’re in

  By Lydia Dishman July 09, 2023 In our deep coverage of leadership, we often come back to the foundational principles of emotional intelligence. Technically the concept of emotional intelligence—or EQ for short—predates the very first issue of Fast Company, but only by five years. The term was coined by two psychology professors, John D. … Continue reading This is the one skill you need to improve right now, no matter what job you’re in

Media Measurement: One Currency? Multiple? Does It Matter?

Media Measurement: One Currency? Multiple? Does It Matter? by Maarten Albarda , Featured Contributor, December 9, 2022 The following was previously published in an earlier edition of Media Insider. In the last century, the advertising community lived in a world where there were TV ratings — and then measurement of “other media.” All media metrics … Continue reading Media Measurement: One Currency? Multiple? Does It Matter?

No matter the time of year, there’s a holiday you should be planning a campaign for

Pinterest marketing insights suggest early and often as the best approaches to holiday campaigns. Chris Wood on July 26, 2022 A successful holiday marketing strategy should include multiple activations and begin months in advance. That’s because consumers, too, are making extensive holiday plans that extend the celebration period. Eighty percent of shoppers said they plan … Continue reading No matter the time of year, there’s a holiday you should be planning a campaign for

Media Measurement: One Currency? Multiple? Does It Matter?

Media Measurement: One Currency? Multiple? Does It Matter? by Maarten Albarda , Featured Contributor, June 24, 2022 In the last century, the advertising community lived in a world where there were TV ratings — and then measurement of “other media.” All media metrics ultimately led to reach, frequency and GRPs. It was “easy” and understood … Continue reading Media Measurement: One Currency? Multiple? Does It Matter?