Tag Archives: Matter

The Subject Matter Expert (A Misunderstood Product Owner Stance)

Robbin Schuurman — November 26, 2019 What is a Subject Matter Expert? The Subject Matter Expert or SME is the expert in telling you how stuff works. Product Owners that favor this stance are a blessing and a curse. When you bring relevant domain knowledge to the Scrum Team, they can make more informed decisions … Continue reading The Subject Matter Expert (A Misunderstood Product Owner Stance)

How to Be an Effective Leader — No Matter Which Workforce Culture You Employ

Peter Limone — September 30, 2019 Follow @peterlimone Which type of business culture will you emphasize in your company? When the rules of business are always changing, companies must keep up to stay competitive. One of the best bets for success is focusing on organizational culture. Business leaders should regularly assess culture to make sure … Continue reading How to Be an Effective Leader — No Matter Which Workforce Culture You Employ

Video Content Marketing Gold: Your Subject Matter Experts

A. Lee Judge — August 13, 2019 — August 13, 2019 Video is the leader when it comes to marketing content designed to drive business, increase awareness, and maximize ROI. Companies today realize the necessity of incorporating multiple types of business video into their content strategy—as well as the need to create more unique assets … Continue reading Video Content Marketing Gold: Your Subject Matter Experts

You Matter: How to Practice Self-Care During a Stressful Job Search

Amanda Clark — July 22, 2019 Follow @GrammarChicInc — July 22, 2019 If you’ve ever been unemployed and on the hunt for a new job, you know that it can be a job in and of itself. You spend countless hours searching for job openings, working your connections, tweaking your resume, and applying, applying, applying. … Continue reading You Matter: How to Practice Self-Care During a Stressful Job Search

First Impressions Matter: Why Great Visual Design Is Essential

Peep Laja — May 17, 2019 Follow @peeplaja — May 17, 2019 People make snap judgments. It takes only 1/10th of a second to form a first impression about a person. Websites are no different. It takes about 50 milliseconds (ms) (that’s 0.05 seconds) for users to form an opinion about your website that determines … Continue reading First Impressions Matter: Why Great Visual Design Is Essential

Conversations That Matter: How to Boost Accountability

Rick Lepsinger — March 2, 2019 Follow @onpoint_llc — March 2, 2019 Many people think of accountability only when something goes wrong or someone is trying to place blame. Actually, accountability has far broader implications. People who have a high level of accountability will take initiative to ensure the success of a project, provide early … Continue reading Conversations That Matter: How to Boost Accountability

Relevance At Scale: Why Does It Matter?

Relevance At Scale: Why Does It Matter? by Laura Gurski , Columnist, February 25, 2019   The consumer goods industry continues to experience major shifts. Changing demographics and generational influences are also creating new styles and trends. The way consumers are purchasing products and services has also evolved. Today’s mobile-enabled consumers are constantly evaluating and … Continue reading Relevance At Scale: Why Does It Matter?