April 30, 2024 Brands That Matter 2024 early-rate application deadline is almost here Fast Company aims to honor brands that not only know why they exist, but are able to creatively and effectively communicate that purpose. BY Jeff Beer The early-rate application deadline for Fast Company‘s Brands That Matter recognition program is coming up fast. You … Continue reading Brands That Matter 2024 early-rate application deadline is almost here
March 17, 2024 Employees have a legal right to express support for Black Lives Matter at work, thanks to the NLRB A year after George Floyd’s murder, a poll found that 68% of Americans thought that employees ‘should be able to discuss racial justice issues at work.’ BY The Conversation A Home Depot store violated labor … Continue reading Employees have a legal right to express support for Black Lives Matter at work, thanks to the NLRB
Learn why you shouldn’t dismiss edge cases easily and how to use them to improve your marketing. Greg Krehbiel on December 4, 2023 As a general rule, marketers should major in the majors. We should pay attention to the things that make a significant difference. We don’t want to waste time trying to solve “edge … Continue reading Why edge cases matter in marketing strategy
Microsoft Bing: Verbs Matter More In AI by Laurie Sullivan , Staff Writer @lauriesullivan, October 17, 2023 Verbs as a part of speech and generative artificial intelligence (GAI) have linked search engine optimization (SEO) and search advertising together. This happens frequently in contextual advertising and creative content. Verbs have become more important in queries, Microsoft Bing Principal Program … Continue reading Microsoft Bing: Verbs Matter More In AI
By Kathleen Davis July 30, 2023 For years, many of us complained that open offices with constant interruptions from colleagues were the reason we couldn’t focus to get deep work done. Then when we started working from home, we found it just as difficult to focus in our make-shift home offices. External factors play … Continue reading How to find (or regain) focus, no matter where you work
By Lydia Dishman July 09, 2023 In our deep coverage of leadership, we often come back to the foundational principles of emotional intelligence. Technically the concept of emotional intelligence—or EQ for short—predates the very first issue of Fast Company, but only by five years. The term was coined by two psychology professors, John D. … Continue reading This is the one skill you need to improve right now, no matter what job you’re in
AI May Not Be Sentient, But It Doesn’t Matter by Kaila Colbin , February 24, 2023 In the past few weeks, I’ve read approximately eleventy hundred essays and articles on ChatGPT, Bing, Large Language Models, and other AI-related topics. Like most people, my mind has been blown a fair few times — Kevin Roose’s … Continue reading AI May Not Be Sentient, But It Doesn’t Matter
Media Measurement: One Currency? Multiple? Does It Matter? by Maarten Albarda , Featured Contributor, December 9, 2022 The following was previously published in an earlier edition of Media Insider. In the last century, the advertising community lived in a world where there were TV ratings — and then measurement of “other media.” All media metrics … Continue reading Media Measurement: One Currency? Multiple? Does It Matter?
If you want more revenue and results from marketing, you need to develop experimentation and optimization processes. Here’s why. Tim Parkin on August 17, 2022 Is there a shortcut to generating revenue and results in marketing? Marketing is complex and complicated. Many technologies, tools, and tactics promise to be an “easy button” to success. No … Continue reading The only two things that matter in marketing
Pinterest marketing insights suggest early and often as the best approaches to holiday campaigns. Chris Wood on July 26, 2022 A successful holiday marketing strategy should include multiple activations and begin months in advance. That’s because consumers, too, are making extensive holiday plans that extend the celebration period. Eighty percent of shoppers said they plan … Continue reading No matter the time of year, there’s a holiday you should be planning a campaign for
