Eric Rosenberg — July 2, 2018 — July 2, 2018 Pexels / Pixabay Business plans are often touted as a key step in starting a new business. I’m here today to tell you that not only is that not true, it may be bad advice for many new business ventures. While formal business plans do … Continue reading Why Business Plans Don’t Matter
Vendors may seem to hold all the cards for location-based campaign measurement, but contributor Gladys Kong explains how your media buys have a substantial influence. Gladys Kong on May 17, 2018 Marketers using location data to gauge the effectiveness of their campaigns need to be able to trust their location attribution measurement providers, and that … Continue reading Why your media decisions matter for campaign location attribution
Jason Davis — May 9, 2018 Follow @weareelement502 — May 9, 2018 I remember the days when there was such an obsession with getting on page one of the search engine results page (SERP) for Google. I’m actually being a little sarcastic, but I digress. If you are losing sleep about your ranking on Google … Continue reading Why Your Google Ranking Doesn’t Matter
Nick Leffler — April 24, 2018 Follow @exprance — April 24, 2018 darkmoon1968 / Pixabay Business websites still matter whether for new or returning customers. Even in the world of apps, people using those apps still end up on websites most of the time. Think about it. What kind of content are your friends and … Continue reading Business Websites Still Matter For New & Returning Customers
Judy Caroll — April 5, 2018 Follow @JudyCaroll1 — April 5, 2018 As an owner of a company, you can never be too sure if things would go wrong. As we all know from Murphy’s Law, “anything that can go wrong will go wrong.” Natural disasters, virus attacks and many other events that can bring … Continue reading Why Back-up and Recovery Solutions Matter
Nick Leffler — March 19, 2018 Follow @exprance — March 19, 2018 Nextdoor recommendations play a powerful role in consumers making decisions. They’re powerful because they’re so authentic and your neighbors are the ones recommending your business, unlike a public review site which is easier to cheat. If someone doesn’t know a person to get … Continue reading Why Nextdoor Recommendations Matter And How To Get More
Mladen Kresic — March 17, 2018 Follow @KRNegotiators — March 17, 2018 geralt / Pixabay Negotiations Touch Every Part of Your Life and Career It doesn’t matter whether you’re buying a car or an enterprise software system: negotiations touch every part of your life, every part of your career, and will have a major impact … Continue reading No Matter Your Role, You Can Always Benefit By Sharpening Your Negotiation Skills
Rupert Adam — March 9, 2018 Follow @emailcenter — March 9, 2018 Is there a point to reporting? Do you learn from the results you get, or do you just carry on regardless? This blog will list the best ways to analyse your email marketing and give the key reasons as to why you should … Continue reading Do Your Marketing Results Matter?
James Glover — February 22, 2018 Follow @coherentpath — February 22, 2018 The gender in marketing debate has been percolating for a while. You might, for instance, recall the news – and ensuing debate – that Target decided to remove references to “boys” and “girls” in its toy department. Since then, more retailers have followed … Continue reading Male vs. Female: In Email Marketing, Does Gender Matter?
In this age of diminishing trust, contributor Joe Hyland argues it’s time for marketing leaders to shift their emphasis. Joe Hyland on February 9, 2018 I don’t think it’s an exaggeration to say that for those of us marketing, selling or consuming SaaS technology (i.e., just about everyone), Salesforce founder Marc Benioff is a … Continue reading Does trust matter more than growth? Salesforce’s Benioff thinks so.