Robbin Schuurman — November 26, 2019 What is a Subject Matter Expert? The Subject Matter Expert or SME is the expert in telling you how stuff works. Product Owners that favor this stance are a blessing and a curse. When you bring relevant domain knowledge to the Scrum Team, they can make more informed decisions … Continue reading The Subject Matter Expert (A Misunderstood Product Owner Stance)
River Cartie — October 3, 2019 What’s in a (domain) name? That which we call a roseBy any other name would smell as sweet. -Romeo and Juliet, William Shakespeare (sort of) There’s no denying that the sentiment is both romantic and sweet, but in today’s marketplace, it’s just plain naive. We all know that in … Continue reading What’s a Domain Name and Why Does it Matter?
Peter Limone — September 30, 2019 Follow @peterlimone Which type of business culture will you emphasize in your company? When the rules of business are always changing, companies must keep up to stay competitive. One of the best bets for success is focusing on organizational culture. Business leaders should regularly assess culture to make sure … Continue reading How to Be an Effective Leader — No Matter Which Workforce Culture You Employ
A. Lee Judge — August 13, 2019 — August 13, 2019 Video is the leader when it comes to marketing content designed to drive business, increase awareness, and maximize ROI. Companies today realize the necessity of incorporating multiple types of business video into their content strategy—as well as the need to create more unique assets … Continue reading Video Content Marketing Gold: Your Subject Matter Experts
Amanda Clark — July 22, 2019 Follow @GrammarChicInc — July 22, 2019 If you’ve ever been unemployed and on the hunt for a new job, you know that it can be a job in and of itself. You spend countless hours searching for job openings, working your connections, tweaking your resume, and applying, applying, applying. … Continue reading You Matter: How to Practice Self-Care During a Stressful Job Search
Arik Hanson — June 7, 2019 — June 7, 2019 Last week, a post by long-time blogger and consultant, Mark Schaefer, ruffled a few feathers–and for good reason. Generally, the post was about how MORE experience could actually HURT you in the marketing profession. It started with a quote from Olga Adrienko, head of global … Continue reading Experience Still Matters in Digital Marketing (No Matter What the ‘Pundits’ Say)
Peep Laja — May 17, 2019 Follow @peeplaja — May 17, 2019 People make snap judgments. It takes only 1/10th of a second to form a first impression about a person. Websites are no different. It takes about 50 milliseconds (ms) (that’s 0.05 seconds) for users to form an opinion about your website that determines … Continue reading First Impressions Matter: Why Great Visual Design Is Essential
Evan Futterman — April 10, 2019 — April 10, 2019 FirmBee / Pixabay User experience (UX) is an often overlooked aspect of web design. In fact, when talking to people who work in similar industries, it’s apparent that people aren’t at all sure what UX entails. Many believe that UX is merely just the end … Continue reading Why Does UX in Web Design Matter?
Rick Lepsinger — March 2, 2019 Follow @onpoint_llc — March 2, 2019 Many people think of accountability only when something goes wrong or someone is trying to place blame. Actually, accountability has far broader implications. People who have a high level of accountability will take initiative to ensure the success of a project, provide early … Continue reading Conversations That Matter: How to Boost Accountability
Relevance At Scale: Why Does It Matter? by Laura Gurski , Columnist, February 25, 2019 The consumer goods industry continues to experience major shifts. Changing demographics and generational influences are also creating new styles and trends. The way consumers are purchasing products and services has also evolved. Today’s mobile-enabled consumers are constantly evaluating and … Continue reading Relevance At Scale: Why Does It Matter?