Tag Archives: Matter

Why Career Management Competencies Matter to Your Organization

Taura Prosek — January 14, 2019 — January 14, 2019 Free-Photos / Pixabay In the world of HR, we have competency models that guide recruiting, learning, performance, and promotion. These models focus in areas of leadership, professional skills, and functional knowledge. What could possibly be missing? According to Deloitte’s Human Capital Survey, employees are changing … Continue reading Why Career Management Competencies Matter to Your Organization

Why The Buyer Transformation Is The Only One That Will Matter By 2020

Tony Zambito — October 29, 2018 Follow @tonyzambito — October 29, 2018 A hot buzzword during the past couple of years has been digital transformation. It has branched off a few more in the world of marketing and sales: Martech Transformation Sales Transformation CX Transformation Customer Engagement Transformation I am sure there are more. At … Continue reading Why The Buyer Transformation Is The Only One That Will Matter By 2020

Why your media decisions matter for campaign location attribution

Vendors may seem to hold all the cards for location-based campaign measurement, but contributor Gladys Kong explains how your media buys have a substantial influence. Gladys Kong on May 17, 2018  Marketers using location data to gauge the effectiveness of their campaigns need to be able to trust their location attribution measurement providers, and that … Continue reading Why your media decisions matter for campaign location attribution