Jon-Mikel Bailey November 10, 2020 In the past, in another life, I argued that SEO was simply just good UX (user experience). This was a massive oversimplification of what SEO really involves, and I admit I was naive and not very learned in the art of technical SEO. Well, now I work for Karl Hindle, … Continue reading Does Website UX Matter for SEO?
Katie Stearns August 13, 2020 You’ve probably heard the terms absenteeism and presenteeism before, but do you really understand how much of an impact these workplace issues can have on a company? These issues go far beyond employees calling in sick too often or taking care of personal admin once they log in at work. … Continue reading Absenteeism & Presenteeism: 2 Issues That Should Matter to Your Business [Infographic]
Travis Jamison August 2, 2020 Did you know that Amazon has surpassed Google as the go-to search platform for shoppers looking for products? This may come as a surprise to many readers. (I’ve certainly never heard anyone use “Amazon” as a verb.) Yet the data backs this up. When customers have a specific product in … Continue reading Amazon SEO Isn’t Google SEO: 6 Differences That Matter
Steven Imke July 17, 2020 Entrepreneurs take their ideas and turn them into reality, creating jobs that contribute to their local ecosystems. However, not all entrepreneurs are the same. I have discovered that there are several different types of entrepreneurs. Each entrepreneur type is motivated differently and has their own rules for success in business. … Continue reading What is Your Entrepreneur Type and Why Does It Matter?
Laura Krajewski July 6, 2020 We’ve all been there. You get an email from someone you work with and something doesn’t sit right. Was that word choice just a coincidence? Or, are they annoyed with me? Those absent, non-verbal cues are hard to interpret. It’s often difficult to gauge how your relationship is going with … Continue reading The Key to Managing Conflict in the Workforce, No Matter Where your Agents are Working: Naming and Addressing Conflict on your Remote Contact Center Team
Jeff Greenstein June 18, 2020 Today the commonly accepted conclusion of Charles Darwin’s seminal work, The Origin of Species, is that the bedrock of evolution is “survival of the fittest.” In actuality, this interpretation represents a morphing of what Darwin proclaimed centuries earlier. His key theory was that evolution favored the survival of the most … Continue reading Adapt or Fall: Why Darwin’s Ideas Still Matter to Modern Businesses
Justin Reynolds — June 5, 2020 Research can go a long way toward helping writers craft compelling content, but subject matter expert (SME) interviews help writers take their material to the next level. Here are seven tips for ensuring that you interview subject matter experts well so you can create engaging inbound marketing content that … Continue reading 7 Tips for Mastering Subject Matter Expert Interviews
Liz Kislik — April 23, 2020 From my notes this past week on the pandemic: Three things popped out as crucial to leadership. In and of themselves, they’re actually quite small and might seem obvious, but their impact can be truly significant and make a great difference to your colleagues — and their effectiveness. How … Continue reading Small Things Matter a Lot in a Crisis
Kellie Wong — April 12, 2020 Pulse surveys seem to be everywhere these days; think of how many times you’ve been asked to take a short survey online. Pulse surveys have become an integral part of the employee experience and an organizational must-have. Most HR professionals agree that pulse surveys are an increasingly valuable tool … Continue reading Employee Pulse Surveys: What They Are and Why They Matter
Paul Morris — March 21, 2020 Measuring the performance of your SEO strategies should not be confined to how well you rank on the search engine results pages (SERPs). Ranking on page one might bring you traffic, but it doesn’t mean those people are exploring the rest of your site or even enquiring about your … Continue reading Metrics that Matter: How to Measure SEO Performance