Brands That Matter 2024 early-rate application deadline is almost here

 April 30, 2024

Brands That Matter 2024 early-rate application deadline is almost here

Fast Company aims to honor brands that not only know why they exist, but are able to creatively and effectively communicate that purpose.

BY Jeff Beer

The early-rate application deadline for Fast Company‘s Brands That Matter recognition program is coming up fast. You have until Friday, May 3rd to lock in the rate.

We first introduced Brands That Matter in 2021 with the goal of recognizing companies and nonprofits of all shapes and sizes that have achieved cultural relevance through their ability to build an impactful, emotional connection to their audiences. Since then, we’ve honored brands as wide-ranging as Taco Bell, Mastercard, M&M’s, Color of Change, Duolingo, Vital Farms, and many more. Check out the 2024 honorees here.

Every year we want to honor brands that not only know why they exist, but are able to creatively and effectively communicate that purpose. A clarity of purpose—and the impact of its communication—is key to any brand’s ability to tap into and even influence culture. 

We’re looking for brands to share how they’ve defined success over the past year and how they’ve managed to build and maintain that success. How does your work change where business meets culture? How are you building relationships with fans and customers to forge a better future?

Brands That Matter 2024 early-rate application deadline is almost here

This isn’t a lifetime achievement award, although we do take historical context into consideration. We also recognize that the measuring stick for a new startup is different from that for a global icon. The important thing is to be as specific as possible in sharing details about your brand’s impact.

To give you the best shot, check out this update on how to put together a stellar application and what we’re looking for in the entries.

Brands That Matter 2024 will be published this December. Get more info and apply here.

 


ABOUT THE AUTHOR

Jeff Beer is a senior staff editor covering advertising and branding. He is also the host of Fast Company’s video series Brand Hit or Miss 

Fast Company

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