The report uncovers misalignments in how companies approach martech spending, implementation and integration. Ana Mourão on May 30, 2024 The latest edition of The CMO Survey shows contradictions which, in my view, hinder the realization of marketing technology benefits and ROI. The CMO Survey is conducted biannually since 2008. The spring 2024 report includes … Continue reading Maximizing martech’s impact: Insights from The CMO Survey
The martech space is certainly growing rather than consolidating, but the growth is in small solutions and solutions incorporating pre-existing AI models. Kim Davis on May 7, 2024 “Nothing exists except atoms and empty space.” So said Democritus, but he wasn’t talking about the marketing technology landscape. Adobe, HubSpot, Oracle, Salesforce — these … Continue reading Martech’s long tail: Countless tiny atoms
Elevate your martech beyond just functional tools and transform them into emotional catalysts that aid marketers and delight customers. Jay Mandel on April 10, 2024 The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. It’s a scene from a bygone era when … Continue reading Martech’s moment of truth: Why product excellence beats slick sales pitches
CRM is essential to martech. Doesn’t matter if you’re B2B or B2C, you use it. Here are the must follow voices to stay up to date on the latest developments. Constantine von Hoffman on April 10, 2024 Martech is marketing and CRM is arguably the original martech. It changed everything. Because it is so … Continue reading MarTech’s CRM experts to follow
Ecommerce is essential and constantly evolving. Here’s our list of the must-follow experts who will keep you on top of the latest and best. Constantine von Hoffman on January 4, 2024 Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. It’s so important and also constantly changing. New channels, … Continue reading MarTech’s ecommerce experts to follow
A guide to MarTech’s generative AI policy and the acceptable and unacceptable uses of AI. Chris Elwell on December 8, 2023 At the end of the summer, we published a generative AI use policy for our team and contributors to follow. Publicizing that we created a policy seemed unnecessary. There’s enough humble bragging on the … Continue reading MarTech’s generative AI pledge
Customer needs are changing and businesses are evolving to meet them. Here are the digital transformation experts to follow. Chris Wood on October 23, 2023 Digital transformation can mean many things to marketers and organizations. It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. One thing … Continue reading MarTech’s digital transformation experts to follow
If you’re working with Google Analytics 4, you know it is both frustrating and useful. Here’s our list of experts to follow for help with GA4. Constantine von Hoffman on August 29, 2023 Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most … Continue reading MarTech’s GA4 experts to follow
Customer data platforms are critical components of many martech stacks. The space is also constantly changing. Here are the CDP experts to follow. Kim Davis on August 15, 2023 The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” That’s a … Continue reading MarTech’s CDP experts to follow
Want to target and engage high-value accounts with personalized experiences? You need ABM and you need to follow these ABM experts. Constantine von Hoffman on August 9, 2023 Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. But how do you … Continue reading MarTech’s ABM experts to follow
