Tag Archives: Marketing

The Power of Personalization in Digital Marketing

Ruhi Van Andel | April 8th, 2021 Personalization in digital marketing is an incredible tool that’s consistently proven to improve campaign results if executed in an engaging, authentic manner. This article explores how looking at things from the customer’s perspective could be a game-changer in your digital marketing strategy. Most of us who existed in … Continue reading The Power of Personalization in Digital Marketing →

How is AI (Artificial Intelligence) Changing the Digital Marketing Game?

AI Tools

Ruhi Van Andel | April 8th, 2021 Artificial intelligence has taken the digital marketing world by storm. This post sheds light on how AI has impacted digital marketing, with the help of its prominent use cases. Artificial intelligence (AI) was just an ambiguous term in the realm of digital marketing a few years ago. … Continue reading How is AI (Artificial Intelligence) Changing the Digital Marketing Game? →

Importance of Content Marketing for Small Businesses

Content Marketing

Debra Murphy November 11, 2021 The importance of content marketing to your small business marketing strategy cannot be understated. Content marketing in conjunction with SEO is a powerful marketing strategy. It can help small businesses become highly visible to their target audience. By writing, publishing, and distributing content regularly, you build credibility, authority and trust … Continue reading Importance of Content Marketing for Small Businesses →

The Basics of Video Marketing

Video Marketing

Ruhi Van Andel | November 3rd, 2021 Last night I dreamed that I was sitting in a meadow with a small pink pig, scratching it behind one of its twitchy ears and saying: “It’s okay, piggy, it’s okay.” My dream had nothing to do with marketing, but it did make me think about this: … Continue reading The Basics of Video Marketing →

Speed matters: 3 ways to win with marketing velocity in the new year

Marketing Transformation

Learn what tools can help you meet new expectations and demands of your customers. Cynthia Ramsaran on November 8, 2021 Now is the perfect time for marketers to build on what we’ve collectively learned over the past 18 months and prepare for a comeback by embracing marketing agility. In this webinar, experts from Adobe … Continue reading Speed matters: 3 ways to win with marketing velocity in the new year →

9 Ways to Completely Ruin Your Affiliate Marketing Efforts

Affiliate Marketing

Kinga Edwards November 5, 2021 Affiliate marketing is a powerful way to make money online. However, there are many ways that you can completely ruin your affiliate marketing efforts. Many people focus on the wrong aspects of affiliate marketing and end up throwing away potential earnings because they don’t know what they’re doing. This blog … Continue reading 9 Ways to Completely Ruin Your Affiliate Marketing Efforts →

5 Email Marketing Trends to Watch for in 2022

Email Marketing Trends

Tom Wozniak November 7, 2021 As we head toward the end of 2021, it’s been a challenging and successful year for the digital marketing industry. Challenging, because of the uncharted waters brought on by the pandemic and evolving data privacy regulations. Successful, because while real-world marketing was impacted most by people staying home, the digital … Continue reading 5 Email Marketing Trends to Watch for in 2022 →

7 Biggest Video Marketing Mistakes You Should Know

Video Marketing Mistakes

Debra Murphy November 5, 2021 Video marketing campaigns have been buzzing all over social media platforms. This marketing strategy conveys product messages that people are often reluctant to find for themselves. As video content is becoming popular, marketers should take this opportunity to leverage their campaigns using this content format. But before jumping into video … Continue reading 7 Biggest Video Marketing Mistakes You Should Know →

How to Aim Your Affiliate Marketing Campaign at the Right Crowd

Affiliate Marketing

Marija Kojic November 3, 2021 Long gone are the days of shouting out your promotional materials at the empty void with hopes that the people who may hear it also happen to be interested in your product. Nowadays, many marketing strategies revolve around finding ways to promote your product directly (and sometimes exclusively) to those … Continue reading How to Aim Your Affiliate Marketing Campaign at the Right Crowd →