Aabhas Vijay October 19, 2021 When used correctly, marketing psychology can be an incredibly powerful tool. No matter what the type and size of your business are, marketing psychology can help you take your online campaigns to the next level. From branding to buyer behavior analysis, marketing psychology can be applied in different ways. Indeed, … Continue reading How to Use Marketing Psychology to Influence and Persuade
Tom Martin October 19, 2021 A recent article in the Economist discussing McKinsey & Co.’s PR struggle with their role in the unfurling of the opioid crisis suggests that a key facet of the firm’s marketing strategy difficulties is in fact the lynchpin in the product they sell: the firm’s model requires its consultants to … Continue reading The Strongest Question in Your Marketing Strategy Isn’t “How?” It’s “Why?
A call for true personalization. Cheetah Digital on October 19, 2021 This isn’t news for brand marketers, but I need a fitting intro. At Signals21 this week, we took a deep dive into how Google has cemented plans to comprehensively curtail third-party cookie tracking within the next couple of years, and Firefox, Safari et al. … Continue reading Clarity in an uncertain future: Cookies, privacy, and marketing roadblocks
Linda Landers October 18, 2021 Baby Boomers hold more than $ 2.6 trillion in spending power but are often overlooked by marketers, specifically when digital campaigns are created. That’s a lot of money that brands may be leaving on the table, and a massive cohort of shoppers left feeling ignored. When 67% of Baby Boomers … Continue reading Granfluencers: The Latest Digital Marketing Trend
Eleanor Hecks October 18, 2021 Email marketing is still one of the most effective forms of promotion available to small businesses of all types. You have a dedicated audience you can reach who’ve already indicated they’d like to hear from you frequently. According to studies by Statista, around 319.6 billion emails get sent each day. … Continue reading 8 Ways to to Improve Your Email Marketing Strategy in One Month
Susan Friesen October 18, 2021 4 Essential Business Marketing Budget Tips I know, I know: we haven’t even reached Halloween yet, let alone the holidays. But stay with me. Because if you’re a fellow entrepreneur, now is the time to start thinking about your business goals for 2022. Business goals start with marketing. And marketing … Continue reading Where to Delegate Your 2022 Marketing Budget
Identity resolution is a critical component of any marketing campaign. Corey Patterson on October 14, 2021 The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. The postponed, but still imminent, deprecation of third-party cookies by Chrome, the concentration of big tech players, and the inadequacy of data from … Continue reading Why identity resolution is foundational in modern marketing
Debra Murphy October 17, 2021 One of the smartest ways for small businesses to advertise is through social media marketing. It allows them to do so much with such little resources. But how exactly can small businesses use the power of social media marketing? Let’s find out! 1. Budget-Friendly Marketing The beauty of social media … Continue reading How Small Businesses Can Leverage the Power of Social Media Marketing
Eduard Klein October 16, 2021 To many business owners and marketers, the term “growth marketing” may seem redundant. Marketing is what you do to grow a business, so isn’t all marketing growth marketing? Too many professionals get this definition wrong and end up missing out on major opportunities for growth. So what exactly is it? … Continue reading What Growth Marketing Really Means (+22 Strategies to Do It Right)
How to keep your agile marketing backlog healthy, built around bite-sized slices of value which can be achieved in a sprint. Stacey Ackerman on October 15, 2021 While agile marketing is more about culture and people than processes and tools, sometimes you just need a really good workflow to get into the rhythm of agile. … Continue reading 6 key elements of a great agile marketing backlog
