The ‘bad guys’ won’t be deterred. The ‘good guys’ will be injured. Marc Sirkin on March 4, 2024 New Google and Yahoo rules governing sending email will lead to an arms race pitting email providers against spammers. Conscientious emailers, caught in the crossfire, will be collateral damage. Authentication of outgoing emails, limiting user-reported spam rates … Continue reading New email sender rules: Legitimate mailers will be collateral damage
Category Archives: Email Marketing Trends
Top Email Marketing Trends for 2022
Beatriz Redondo Tejedor December 29, 2021 To the outsiders, it can sometimes feel like email hasn’t changed that much since it was created. Maybe this is why some are so persistent in predicting its death every time a new flashy communications platform comes around. How many times have we heard the “it’s the end of … Continue reading Top Email Marketing Trends for 2022
5 Email Marketing Trends to Watch for in 2022
Tom Wozniak November 7, 2021 As we head toward the end of 2021, it’s been a challenging and successful year for the digital marketing industry. Challenging, because of the uncharted waters brought on by the pandemic and evolving data privacy regulations. Successful, because while real-world marketing was impacted most by people staying home, the digital … Continue reading 5 Email Marketing Trends to Watch for in 2022
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