Tag Archives: Marketing

Introducing MarTech’s guide to agile marketing for teams

This free e-book explains why the best agile marketing teams don’t just tackle a process, but adopt principles and values of agile that lead to culture change. Henry Powderly on October 27, 2021 A lot of marketers like you have seen their companies trying to embrace agile marketing, but many struggle with how to apply … Continue reading Introducing MarTech’s guide to agile marketing for teams →

3 ways to turbocharge your team for greater marketing agility in 2022

Team Management

In this live webinar, learn what tools can help you meet new expectations and demands of your customer. Cynthia Ramsaran on October 28, 2021 Now is the perfect time for marketers to build on what we’ve collectively learned over the past 18 months, and prepare for a comeback by embracing marketing agility. In this webinar, … Continue reading 3 ways to turbocharge your team for greater marketing agility in 2022 →

Marketers search for new email marketing technology to meet pandemic challenges

Email Marketing Tools

A new Litmus survey suggests that email marketing budgets will rise in 2022. Chris Wood on October 27, 2021 During the pandemic, email marketing budgets remained steady while marketers considered new technology to get the most out of the channel, according to a new report from email optimization company Litmus that surveyed 400 marketers. Marketers … Continue reading Marketers search for new email marketing technology to meet pandemic challenges →

How to improve CX in your marketing organization

Customer Experience

The best customer experience strategies go beyond data and technology. Corey Patterson on October 21, 2021 Today’s marketers have access to more data than ever before. The increasing number of devices, and people using them, has allowed brands to personalize customer experiences. Yet relying solely on technology and data could end up doing more harm … Continue reading How to improve CX in your marketing organization →

A One Page Marketing Plan to Help Your Business Soar

Website Marketing Strategy

Ankit Thakor October 27, 2021 Small business owners often suffer from time and resource limitations. If you are one of them, you must have wished to get the most of your marketing dollars? But what happens is you try different marketing strategies without a plan and leave with little success. According to Forrester statistics, 37% … Continue reading A One Page Marketing Plan to Help Your Business Soar →

Using personalization to create marketing moments

Personalization

Data and creativity are key to delivering meaningful personalized marketing experiences. Chris Wood on October 21, 2021 “Marketing is no longer about grabbing attention, but rather it’s about creating real connections, building that emotional resonance and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience for B2B gifting platform Alyce, at … Continue reading Using personalization to create marketing moments →

How to Build & Execute a Facebook Marketing Strategy

Facebook Marketing

Tom Whatley October 22, 2021 When it comes to reach, no other social media platform comes close to Facebook. More than half of all active internet users worldwide use it, and two-thirds of users say they visit business pages at least once a week. The sheer size of Facebook means there’s likely an audience for … Continue reading How to Build & Execute a Facebook Marketing Strategy →

Marketing Executive Search Consultants’ View On Single-Threaded Leadership

Effective Hiring

Bob Van Rossum October 22, 2021 Every leader has a way of making sure their team is effective, efficient, and happy. Recently, a leadership style popularized by Amazon has struck the attention of marketing executive search consultants. It’s called single-threaded leadership. This concept sprouted as a way to make sure that all-important projects had a … Continue reading Marketing Executive Search Consultants’ View On Single-Threaded Leadership →

What is digital asset management, and why do marketing technology stacks need these tools?

Digital Assets Management

Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Pamela Parker on October 19, 2021 Digital asset management platforms, often called DAMs, are marketing software that store, organize and make useful an organization’s entire library of digital assets. … Continue reading What is digital asset management, and why do marketing technology stacks need these tools? →

The 12 Best TikTok Marketing Tips That Actually Work

TikTok Marketing

Andres Muñoz October 19, 2021 TikTok marketing is different in many ways from Instagram marketing and other social media strategies. And that’s because of the platform’s unique algorithm. No matter if you run a DTC brand or B2B company, the TikTok algorithm has a great way to show your content to your ideal audience better … Continue reading The 12 Best TikTok Marketing Tips That Actually Work →