With such an incredible increase in video content consumption, marketers may be asking themselves if they should create a YouTube channel for their brands and start focusing more on YouTube marketing from now on.
Even if brands do not populate YouTube as other social media platforms like Facebook or Instagram, we should not forget it is still the second largest search engine, offering a business the ability to reach millions of people.
The ones that should consider creating a YouTube marketing strategy are especially those brands that rely heavily on the power of visual presentation, like cosmetic, tech, or fashion-oriented brands.
For example, if we look at the most popular brands on YouTube, we’ll see many of these represent these categories, like Nike, Victoria’s Secrets, Chanel, or GoPro.
Of course, like any other video-oriented platform, it requires an excellent quality of the clips posted since it is an indicator of a brand’s professionalism and a source of thrust for the YouTube subscribers.
Which brings high prices to be taken into consideration when assigning budgets. And certainly, taking money out of one’s own pockets is not a reason of joy for anyone.
This is exactly why creating a well-researched marketing strategy is essential if your want to launch your business on YouTube since you have to keep in mind your brand’s ROI.
The first most important thing before creating your YouTube marketing strategy is to start your competitor’s research process, indicating what type of content is more catchy for your YouTube audiences.
After this first step is done, you have to go to the next one – which is optimizing your videos. This optimization refers to many aspects – from the length, the content’s quality – both video and audio, and of course, a wise use of keywords. Second largest search engine, remember?
Other helpful tactics may be live-streaming from time to time, creating collaborations with YouTube influencers, or even running some YouTube ads.
Some of these tips and many others are included in the infographic below.