Enhance your marketing strategy and get more out of your email campaigns with these insights. SafeOpt on September 27, 2022 at 7:00 Let’s face it: many consider email marketing boring. It’s not as flashy as jumping onto BeReal or TikTok, and besides, does Gen Z even use email? Email marketing can be an exciting channel … Continue reading How to get more out of your email marketing with SafeOpt
It seemed like a great marketing idea. Then it backfired. The reasons can be studied, interpreted, and used to improve. William Terdoslavich on September 27, 2022 It was supposed to be a public service announcement, promoting an app to discourage binge drinking on campus. It helped college students who drank too much to cut back. … Continue reading How marketing campaigns can go wrong
Success in fintech marketing requires not just an understanding of SEC rules and regulations. It demands a strategy focused on customers. Allen Martinez on September 26, 2022 The fintech world is exploding. Transactions that once required a drive to the bank can now be done with the tap of a virtual button. It’s created a … Continue reading Fintech marketing today and beyond: Exploring best practices and strategies
Roblox’s Advertising Test: Glimpse Into Marketing Potential Of Metaverse by Whitney Fishman Zember , September 22, 2022 Free-to-play metaverse-esque Roblox has announced a test for in-game advertisements for both brands and creators. According to Roblox, its developers and creators earned over $500 million within Roblox last year. That’s a lot of opportunity for creators, brands, and players … Continue reading Roblox’s Advertising Test: Glimpse Into Marketing Potential Of Metaverse
5 Essential Marketing Tools for Newbie Businessmen Usama Saleem / 15 Sep 2022 Entrepreneurs and startups face an unimaginable challenge in effectively presenting their ideas in an increasingly digital space. It is no longer a matter of creating great content and resting on your couch to achieve excellent results. Here are five essential marketing … Continue reading 5 Essential Marketing Tools for Newbie Businessmen
The Marketing Owner understands business goals and is able to prioritize the work that needs to be done. Stacey Ackerman on September 22, 2022 Today we continue our deep dive into Roles by looking at the role of the Marketing Owner. This role is key to ensuring that business goals and priorities are clearly understood, … Continue reading Marketing Owner: Getting started with the Agile Marketing Navigator
Making time is mandatory whether you want to achieve great things or just knock the next must-do project off your list. Ryan Phelan on September 21, 2022 Hey, thanks for stopping by to read my latest article here on MarTech. But before I share my advice for this month, I’m going to make you do … Continue reading How to make the time to solve marketing problems
How to decide which marketing tasks can be offshored and which can’t. Spence Darrington on September 19, 2022 The first part of this guide can be found here. In Part I of this article we explored Context vs. Skill as it applies to marketing tasks. Tasks requiring higher levels of cultural context and skills are … Continue reading An incredibly brief guide to shifting marketing offshore: Part 2
This week we look at the first of six agile marketing roles: the Team. Stacey Ackerman on September 15, 2022 Six agile marketing roles The navigator identifies six agile marketing roles, whereas Scrum has only three named roles. We’re not trying to overcomplicate roles, but we’ve expanded our definition of agile roles to go beyond … Continue reading Teams: Getting started with the Agile Marketing Navigator
Marketers can create and share segments with CDP, enhance them with additional account attributes and activate engagement across channels Constantine von Hoffman on September 16, 2022 Salesforce unveiled an array of new automation features for its marketing, commerce, service and sales offerings this week. Marketing Cloud’s Account Engagement API enhancements are designed to automate personalization … Continue reading Salesforce unveils features to boost automation for marketing and sales
