7 Tips for Small Business Marketing Joe Martin / 29 Sep 2022 If you want to get your small business off the ground, you know how important it is to attract new customers. Without any new customers, your business would have no way of expanding and growing. And one of the quickest ways you … Continue reading 7 Tips for Small Business Marketing
Hawke AI: A Digital Marketing Tool That Optimizes Performance-Driven Metrics Brad Anderson / 27 Sep 2022 Marketing isn’t an easy activity. From strategizing to putting campaigns in motion to conducting follow-ups and making adjustments, there are a lot of areas to consider. Consequently, along with a competent marketing team, most businesses need a CMO … Continue reading Hawke AI: A Digital Marketing Tool That Optimizes Performance-Driven Metrics
Everything you need to know to prep your clients for the change. CallRail on October 11, 2022 On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). While these changes will benefit the average user without … Continue reading A guide to Google Analytics 4 for marketing agencies
Want better performance and results from your marketing? Then give your people the support and resources they need to excel. Here’s how. Tim Parkin on October 11, 2022 The CEO and CMO are talking about investing in the marketing team to develop their skills. The CEO asks, “What if we invest in our people, and … Continue reading 8 easy ways to improve your marketing capabilities
Optimizely customers discuss how they are using the DXP’s products at Opticon 2022. Kim Davis on October 6, 2022 At Optimizely’s Opticon 2022 conference, the lead theme was Boundless Digital Invention. That’s fine as a rallying cry, but what does it mean in practice, and how are brands executing on it? The two chief supports … Continue reading Marketing collaboration and experimentation in action
This is a new role in agile, created jus for the Navigator. It helps understand how agile teams interact with third parties like agencies. Stacey Ackerman on October 6, 2022 Today we’ll dive into the Supporting Cast role. This is one that’s unique to marketing and you won’t hear this term in other agile frameworks. … Continue reading Supporting Cast: Getting started with the Agile Marketing Navigator
Optimizely advocates for experimentation, collaboration and orchestration as it rethinks its DXP. Kim Davis on October 5, 2022 Twitter wall at Opticon. “The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego … Continue reading Marketing beyond boundaries at Opticon
The way customers view, interact and accept brands is evolving. Here’s how businesses can utilize disruptive strategies to boost their marketing efforts. SEO Vendor on September 29, 2022 As customers, we’re all bombarded with marketing messages everywhere we turn. And, if a company’s message is not relevant to us or our interests, we tune … Continue reading How to build a disruptive marketing campaign
Marketing operates in a complex, volatile environment and your thinking needs to reflect that. Constantine von Hoffman on September 29, 2022 Marketers must stop looking for a magic “predictable ROI” formula and embrace marketing’s complex realities, says Kathleen Schaub, an expert on modernizing marketing organizations. “Marketing gets its unpredictability from the tangled connectivity and interactions … Continue reading Predictable marketing ROI is doomed: The MarTech Conference day 2 keynote
Marketing is a lean machine and might benefit more from an Agile Champion than from a traditional Scrum Master. Stacey Ackerman on September 29, 2022 Today we’ll dive into the role of Agile Champion. This role is similar to a Scrum Master in Scrum, but with a greater emphasis on the part about “championing agile.” … Continue reading Agile Champion: Getting Started with the Agile Marketing Navigator
