57% say their budget was the same as or less than 2021. One in five reported being hit with mid-year marketing budget cuts. Constantine von Hoffman on October 31, 2022 Very little growth in B2B marketing budgets this year, with 57% of marketers saying their budget was the same as or less than 2021, … Continue reading B2B marketing budgets stalled out in 2022
Advertising hurdles SMBs face – and solutions to level up. Microsoft Advertising on October 28, 2022 To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media … Continue reading 4 digital marketing pain points SMBs face today by Microsoft Advertising
Here’s how to manage relationships between an agile marketing Team and Stakeholders who have a vested interest in the work the Team is doing. Stacey Ackerman on October 27, 2022 Today we’ll dive into the Stakeholder role. Of course, the role of Stakeholder is not new to agile marketing, however, it’s not explicitly talked about … Continue reading Stakeholders: Getting started with the Agile Marketing Navigator
Measuring impact is a common challenge in marketing operations. Here’s how to overcome this hurdle, according to marketing ops experts. Lindsay DiLemmo on October 26, 2022 Earlier this year, a study on advanced Marketo users revealed a common theme: Measuring impact is a challenge among marketing operations teams. More than half of respondents reported that … Continue reading 4 reasons why it’s hard to prove impact in marketing ops
Get funding that lets your email program contribute significantly to the company’s bottom line. Here’s how to approach your budget requests. Ryan Phelan on October 25, 2022 I was watching the news this morning, as I always do, and a commentator claimed to be surprised that the Christmas/holiday sales had been pulled back so far. … Continue reading 5 tactics to get the 2023 email marketing funding you deserve
Accessibility experts share tips for digital marketing teams on how to make campaigns more accessible to people with disabilities. Alan K’necht on October 24, 2022 After being diagnosed with dyslexia in the final semester of my undergraduate degree nearly 40 years ago, the issue of accessibility has always been on my mind. I think of … Continue reading How to make web accessibility a part of digital marketing efforts
Holiday Email Marketing Tips to Come Up Trumps in 2022 Disha Bhatt (Dave) / 13 Oct 2022 These days, every email marketer would be occupied with the thoughts of acing their Holiday campaigns. They try everything possible to come up trumps and woo maximum customers. Naturally, email marketers invest a lot of time and … Continue reading Holiday Email Marketing Tips to Come Up Trumps in 2022
Comoto’s director of omnichannel and e-commerce explains how the retailer is unlocking its marketing potential with first-party data. BlueConic on October 14, 2022 Retail is an ever-changing industry, but the last few years have been particularly disruptive. The COVID-19 pandemic triggered dramatic shifts in consumer behavior that left many retailers struggling to keep up. … Continue reading The Comoto Family of Brands accelerates omnichannel marketing with first-party data
A Practice Lead ensures that an agile team has the skills, tools and assets it needs to be effective. Stacey Ackerman on October 13, 2022 Today we’ll dive into the Practice Lead role. This is one that’s unique to marketing and you won’t hear this term in other agile frameworks. Here’s how we describe this … Continue reading Practice Lead: Getting Started with the Agile Marketing Navigator
Content and digital marketing are top strategies for B2B teams despite flat or cut budgets. Kim Davis on October 12, 2022 Although 60% of B2B marketers report budgets being cut or staying flat 2021 through 2022, more than half (52%) claimed to be optimistic, or very optimistic, about their team’s performance. 21% were pessimistic or … Continue reading B2B marketing confidence survives budget pressures
