Learn the potential business impact and benefits of implementing these six email automation workflows. Summer Deeb on May 8, 2023 Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. Yet, repeatedly, we see incredibly juicy low-hanging fruit in the … Continue reading 6 must-have, underused email marketing automations
6 Tips To Consider NOW For Back-To-School Marketing by Maria Bailey , Columnist, May 4, 2023 Although members of the class of 2023 are just walking across the stage and younger students are still turning in homework now, it’s never too early to plan your back-to-school marketing. In fact, most seasoned marketers know that moms … Continue reading 6 Tips To Consider NOW For Back-To-School Marketing
Reddit To Launch Karma Kash, Reduce Marketing Swag By Half by Laurie Sullivan @lauriesullivan, May 5, 2023 Reddit’s initiative to help minimize the impact of marketing giveaways and promotional waste, scheduled to launch June 1, will offer a donation to non-profits rather than giving a promotional gift, also known as swag. Karma Kash — the … Continue reading Reddit To Launch Karma Kash, Reduce Marketing Swag By Half
Marketing leaders must think about how to future-proof their teams, and it’s not just about AI. Ruben Ugarte on May 5, 2023 Marketing just can’t catch a break. Budget cuts, data privacy changes, new hot channels like TikTok (which might disappear overnight) and now generative AI. Marketing is never dull. You never know what is … Continue reading Designing the marketing team of the future
Digital PR is Still a Relevant Marketing Tactic in 2023 Adam Torkildson / 02 May 2023 We obviously live in a fast-paced business environment, and your marketing techniques should reflect this. A particular marketing or PR campaign may have been successful for you a year or two ago, but that doesn’t mean it will … Continue reading Digital PR is Still a Relevant Marketing Tactic in 2023
Marketing operations is facing a talent crisis. How much can AI technology help without damaging your brand? Ali Schwanke on April 25, 2023 You can’t go anywhere these days without encountering a hyped conversation about AI. That’s fitting, given how it is changing the scope of work in many industries. However, as martech evolves, marketing … Continue reading How AI can help address the marketing ops talent shortage
Here’s how marketing automation works, why it’s key to delivering seamless customer experiences and some best practices to follow. Danni White on April 21, 2023 Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant … Continue reading Why we care about marketing automation
Sales And Marketing Want Better Collaboration, CMO Study Shows by Laurie Sullivan @lauriesullivan, April 18, 2023 Some 60% of marketing and sales professionals participating in a survey by the CMO Council do not co-own data and customer strategies. And 61% of marketers say fragmented technology across marketing, sales and service confines improvements in the alignment of sales and … Continue reading Sales And Marketing Want Better Collaboration, CMO Study Shows
3 Must-Know Determiners to Boost Performance Marketing Brad Camus | April 18th, 2023 There is no one-size-fits-all strategy in the virtual world. The key is to find the right approach for your organization. Think back to when you had to implement a new CRM system, and you had to choose between the various proven … Continue reading 3 Must-Know Determiners to Boost Performance Marketing
Are you getting the most out of your B2B marketing on LinkedIn? Discover ways to maximize the ROI of your LinkedIn marketing with these tips. Michael Brenner on April 18, 2023 LinkedIn is over 20 years old. What started as a tool for job seekers to post resumes has morphed into a full-fledged social media … Continue reading 6 tips for optimizing LinkedIn content for B2B marketing
