Emily Sidley — April 22, 2019 Follow @EmilySidleyPR — April 22, 2019 One of the most common digital marketing goals these days is to measurably increase online visibility. Whether your customers buy on your website or at your brick and mortar store, a strong internet presence helps consumers find, learn about and ultimately purchase from … Continue reading Keywords & Your Digital Marketing Strategy: What Do You Need to Know?
Susan Gilbert — April 19, 2019 Follow @SusanGilbert — April 19, 2019 As Google continues to update its algorithm it’s more important than ever to set up your SEO strategy for the best visibility online. Thankfully there are helpful resources that will enable you to best optimize your content correctly. Use these top tools to … Continue reading Improve Your Marketing Strategy with These 4 SEO Tools
Build organizational structure and develop analytics leaders who bridge data science with marketing strategy to improve your return on investment. Eric Bradlow & Jeremy Korst on April 19, 2019 Gartner recently published their Predicts 2019 research report, outlining several converging trends that pose a threat to CMOs and marketing organizations. The report also makes … Continue reading Here’s how to get the most out of your marketing analytics investment
Gee Ranasinha — April 19, 2019 Follow @KEXINO — April 19, 2019 Finding a marketing agency that checks all the boxes for your particular business needs can be a stressful and laborious experience. Whether you’ve appointed agencies in the past or this is your first time, there’s a bewildering array of choice. Go for a … Continue reading Selecting The Right Marketing Agency For Your Small Business
Kevin George — April 17, 2019 Follow @imkevin_monk — April 17, 2019 Want to sell your services or, draw attention of your target audience towards a new product or service that you are about to launch? Email marketing is your best bet! It gives you an opportunity to connect with the people directly and increase … Continue reading 10 Persuasive B2B Email Marketing Examples
VerticalResponse — April 15, 2019 Follow @VR4SmallBiz — April 15, 2019 Ready to get your profits hopping? Put all your eggs in one basket with creative email marketing. Easter-themed promotions have never been easier than with this short guide. The hunt for the perfect email is over Though all businesses can benefit from Easter email … Continue reading Easter Email Marketing That’ll Make Customers Hoppy
Lindsey Flagg — April 14, 2019 Follow @lindseyjflagg — April 14, 2019 Free-Photos / Pixabay Have you ever read an article and balked at the poor grammar it included? Or maybe your situation was a little different – maybe the blog post you read from your favorite company was written coherently and even with perfect … Continue reading Digital Marketing & Content: Why the “Write” Stuff Matters
Aaron Sawitsky — April 14, 2019 — April 14, 2019 According to Forbes, there are over 2.5 quintillion bytes of data created every day. It’s impossible to wrap our head around the present-day figure, and it’s only getting larger by the month. For product owners and marketers, data can be a good thing. It has … Continue reading The Future of Digital Marketing
Elise Dopson — April 8, 2019 Follow @elisedopson — April 8, 2019 Marketers are intimately familiar with their industry and product. But that familiarity isn’t always an advantage. Often, they unknowingly overwhelm or confuse the same visitors they seek to persuade (with long, jargon-filled product pages, for example). Your knowledge, in other words, can become … Continue reading The “Curse of Knowledge”: How Expertise Can Hurt Marketing
Hannah Squires — April 5, 2019 — April 5, 2019 Video marketing can change the game. We’ve all been told this. We all know it. Film can change people’s minds, it can get them to act when they were previously idle, it can make you the topic of conversation among people who had previously never … Continue reading What Does Ideal Video Marketing Look Like to You?
