Brian Mechem — April 26, 2019 — April 26, 2019 Customer preferences have undergone a drastic change in the past decade or so. With the advent of digital media, a massive number of people go to online stores to make purchases. From groceries to clothing, books to accessories, it’s much more convenient for customers to … Continue reading How to Use Social Influencer Marketing for Your Retail Business
Sahail Ashraf — April 26, 2019 — April 26, 2019 Facebook marketing used to be simple. It really did. Budgets were easier to manage, and at one point it was possible to build a brand on Facebook by simply using organic reach. That’s right, you didn’t really have to spend money back in the day, … Continue reading Facebook Marketing: What To Avoid In 2019
The growing emphasis on one-to-one marketing fails to account for a critical truth – major purchases usually result from group decisions, particularly among family members. Lewis Gersh on April 26, 2019 ‘I’m going to open this column by repeating, verbatim, the opening line from another recent Marketing Land article: “At a time when technology is … Continue reading One-to-one-household marketing requires solving the ‘shareability’ problem
With hundreds of vendors who promise their products are best, the easiest way for brands and agencies to evaluate data might be to think like Subway. Taejin In on April 26, 2019 Today, every brand and agency knows that advertising is a data-driven endeavor. But the ubiquity of data hasn’t made it any easier to … Continue reading Buying audience data: A lesson from 4 Subway marketing slogans
Young Entrepreneur Council — April 25, 2019 Follow @YEC — April 25, 2019 If done right, video marketing can help a company exponentially with gaining visibility, becoming an authority and driving customer engagement and conversion rates. But the ins and outs of video content creation can be tricky, especially for businesses who haven’t done it … Continue reading 9 First-Time Video Marketing Mistakes and How to Avoid Them
Iterable Debuts Three New Products For Fostering Marketing Teamwork by Ray Schultz , April 24, 2019 Iterable, the provider of a cross-channel engagement platform, has unveiled several new products and channels at its Activate conference. The company, which raised $50 million in funding in March, is “committed to democratizing growth by helping all teams across … Continue reading Iterable Debuts Three New Products For Fostering Marketing Teamwork
Britt Laeger — April 24, 2019 — April 24, 2019 Throughout the 20th Century, one of the biggest problems with marketing was that it was difficult to calculate its return on investment. Is that ad we placed in the newspaper last month really the reason we’re seeing an uptick in store visits? Or, is the … Continue reading The Beginner’s Guide to Digital Marketing Analytics
Christa Tuttle — April 23, 2019 — April 23, 2019 With today’s wealth of information available online – creating a generation of savvy, hyper-informed tech buyers – keeping your audience engaged on your website can be quite the challenging task. For small- to medium-sized B2B organizations, having your visitors perform desired actions on your website … Continue reading 3 Marketing Tips to Keep Buyers Engaged on Your Website
Chris Christoff — April 23, 2019 Follow @chriscct7 — April 23, 2019 Business owners around the world have flocked to social media to increase conversions and build great customer experiences. When you look at the statistics, it’s not hard to figure out why. On Facebook alone, 78 percent of adults with Facebook accounts living in … Continue reading How to Drive Your Sales Funnel with Social Media Marketing
Aastha Sirohi — April 22, 2019 — April 22, 2019 Email marketing provides an opportunity for businesses to create a bridge of communication with their customers. Sending valuable information and updates, tailored to meet personal needs right to their inbox, is a surefire way to get noticed and do more business with them. The key … Continue reading 4 Essential Templates to Jumpstart Your Email Marketing
