Tag Archives: Marketing

Paid Ads Versus Word-of-Mouth (WOM) Marketing

Frederik Bussler — October 23, 2019 Paid advertisement has been a staple of modern marketing for the past one-hundred years. Seriously, the tobacco industry virtually created the modern ad industry as we know it in the early 1900s. Obviously, a lot has changed since then, especially with the formation of the Internet (and the World … Continue reading Paid Ads Versus Word-of-Mouth (WOM) Marketing →

Digital Marketing vs. Traditional Marketing [Infographic]

Digital Marketing

Laura Donovan — October 23, 2019 Follow @thewordpro geralt / Pixabay A top-notch marketing plan is one of the most important methods for businesses interested in reaching a large audience and growing the bottom-line. Bigger companies spend well into the thousands, some even millions, to reach their target audience in order to convert them into … Continue reading Digital Marketing vs. Traditional Marketing [Infographic] →

5 Fundamentals of Any Demand Generation Marketing Strategy

Marketing Strategy

Karleigh Fantacone — October 23, 2019 Picture it. You have a product or service that isn’t getting the attention you hoped for and, therefore, you’re not meeting the goals you had for it either. Why is this happening? Maybe it’s a new product no one knows about yet or maybe you improved a service offering, … Continue reading 5 Fundamentals of Any Demand Generation Marketing Strategy →

Email Marketing: 64 Best Practices to Improve Your Campaign Success

Email Marketing Tips

Cath Andrews — October 23, 2019 Email marketing best practices can help you get results for your online business, no matter how small you’re starting out. It’s not just the size of your list that matters. It’s also how excited, engaged, and responsive your subscribers are. If you have a list of 100,000 people but … Continue reading Email Marketing: 64 Best Practices to Improve Your Campaign Success →

How to Promote Your B2B Company Launch Using Digital Marketing

B2B Engagement

Christa Tuttle — October 22, 2019 Preparing your business up to the point of launching it requires plenty of long hours, careful planning and hard work to make your big day seem effortless and polished. A really successful launch can make it all worth it, and can help put your company on the right foot … Continue reading How to Promote Your B2B Company Launch Using Digital Marketing →

Why I Deleted Your Marketing Email

Email Marketing Mistakes

Jessica Mehring — October 22, 2019 Follow @horizonpeak Delete. Delete. Delete. While I was on maternity leave earlier this year, I found myself sitting on the couch with a cranky newborn, scrolling through the email app on my phone, and deleting marketing emails with abandon — several times a day. I was ruthless. If the … Continue reading Why I Deleted Your Marketing Email →

MarTech Overtime: How marketing operations teams can be more effective

Marketing Tools

Marketing operations expert Kimi Corrigan offers advice from her MarTech East session on the role of project managers and how workplace culture affects feedback. Wendy Almeida on October 22, 2019 Kimi Corrigan on stage at MarTech East in Boston. Marketing operations expert, Kimi Corrigan from Duo Security at Cisco, led the MarTech East session, “How … Continue reading MarTech Overtime: How marketing operations teams can be more effective →

How to Hire and Partner with Your Digital Marketing or Social Media Agency to Grow Your Business

Business Growth

Pam Moore — October 21, 2019 Follow @pammktgnut Considering hiring a digital marketing agency, social media agency or branding consultant? Hiring a marketing agency or consultant is a big decision. It’s not only a big investment, but also a relationship that requires trust and a partnership. Understanding how to partner with your chosen agency or … Continue reading How to Hire and Partner with Your Digital Marketing or Social Media Agency to Grow Your Business →

Email Marketing Checklist: 25 Questions To Ask Yourself Before You Send An Email

Email Marketing Optimization

Josh Slone — October 21, 2019 Follow @Josh_Slone Many of these questions might cross your mind during this crucial moment, and rightfully so. When this happens, you need a good email marketing checklist , and that is exactly what we are going to provide for you. Read on! How does this email marketing checklist work? … Continue reading Email Marketing Checklist: 25 Questions To Ask Yourself Before You Send An Email →

Do the marketing principles we learned in college still apply today?

Marketing Education

Figuring out how to apply marketing theory to your business can be the secret to outmaneuvering your competition. Jacob Baadsgaard on October 21, 2019 Most of the entrepreneurs and even online marketers that I know are self-taught. These days, you don’t have to get a degree in marketing to be successful in business. All it … Continue reading Do the marketing principles we learned in college still apply today? →