Tag Archives: Marketing

What a Digital Marketing Persona *Really* Is (and How to Create Them)

Digital Marketing Strategies

Lisa Chappell — October 28, 2019 Nowadays, 89 percent of customers begin their buying process with a search engine (hello, Google). With the majority of your potential customers relying on online resources, how do you drive traffic from the right crowd? This is where buyer personas come in. Buyer personas help you effectively connect your … Continue reading What a Digital Marketing Persona *Really* Is (and How to Create Them) →

Recruitment Marketing Essentials #2 – A Better Candidate Experience

Effective Hiring

Elizabeth Williams — October 28, 2019 Follow @bizmkter This is the second in our instalments on how to get your recruitment marketing on track and doing its job. Last time we looked at the foundational necessity of a great employer brand, and this week we will turn our attention to the candidate experience. Hands up … Continue reading Recruitment Marketing Essentials #2 – A Better Candidate Experience →

A Beginner’s Guide to Understanding Affiliate Marketing

Social Media Utilization

Nick Veneris — October 24, 2019 A beginner’s guide to understanding affiliate marketing. Affiliate marketing involves referrals where bloggers, influencers, and publishers get paid when a user takes action based on their recommendation. This modern-day method of word-of-mouth advertising is a cost-conscious way to grow business, as it relies on a “pay for performance” model. … Continue reading A Beginner’s Guide to Understanding Affiliate Marketing →

How dopamine fuels the golden rule of content marketing

Content Optimization

We can leverage the brain’s reward system to engage consumers with value-based content. Jade Bunke on October 25, 2019 Anticipation is marketing gold – and dopamine is the currency that leads to a richer bottom line. Do you have the Midas touch? As a marketing professional, you’re interested in influencing behavior to help your business … Continue reading How dopamine fuels the golden rule of content marketing →

Machine Learning – the New Horizon in Marketing Success

Machine Learning

Machine Learning – the New Horizon in Marketing Success As better methods of gathering and managing data are developed, and data analysis tools become more sophisticated, interest in the potential of machine learning is flourishing. The principles of machine learning, once reserved for academics and tech convention-goers, are now being applied in a wide variety … Continue reading Machine Learning – the New Horizon in Marketing Success →

5 of the Best Strategies For Building Your Brand Through Social Media Marketing

Social Media Marketing

Emily Goldfarb — October 24, 2019 With 89 percent of B2B marketers reporting that brand awareness is their top goal, branding through social media marketing is a valuable endeavor for your business. Keep reading to find out why and how to build your brand through social media. What Is Branding? Branding is how you distinguish … Continue reading 5 of the Best Strategies For Building Your Brand Through Social Media Marketing →

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