The structure, style and subject line you use for your emails are critical to their success or failure. Pamela Parker on November 22, 2019 As we’ve been exploring the Periodic Table of Email Optimization and Deliverability in recent weeks, we’ve looked at Permission, Trust, Infrastructure and Audience. This time, we will go into another critical … Continue reading Email marketing: Essential content elements
John Rampton — November 21, 2019 Your company’s website is essentially the face of your brand that is there to make a great first impression. Even more, your website should provide information, answer questions, and close sales. But, none of that can be achieved when you aren’t attracting traffic to your website. This can be … Continue reading 7 Ways to Attract Traffic Without Paying for Marketing
Usman Raza — November 21, 2019 Follow @usmanintrotech Are you down with PPC and unsure of where or how search engine optimization fits into the digital marketing mix? Better yet, do you need to add both pay-per-click and SEO to your overall marketing plan? Looking at the two, it’s understandable why it might seem confusing. … Continue reading Why SEO is an Essential Puzzle of Digital Marketing
The full native integration gives iPost users the ability to use Magento behavioral and transactional data to inform email personalization. Jennifer Cannon on November 21, 2019 Enterprise email and marketing automation provider iPost has announced a new integration with Adobe’s Magento commerce cloud. The integration will pass customer data stored in Magento to the iPost … Continue reading iPost adds Magento integration to connect customer data for more personalized email marketing
Jake Baadsgaard — November 20, 2019 Follow @disruptiveads Email marketing has been around for a long time. In fact, the first email marketing campaign went out in the seventies—years before Mark Zuckerberg was even born! And, a lot’s changed in the last forty years. A lot of conventional marketing channels like direct mail, billboards and … Continue reading Is Email Marketing Worth It? What Does the Data Say?
Elizabeth Williams — November 18, 2019 Follow @bizmkter Would you buy this car? The Jeep Wrangler is a series of compact and mid-size (Wrangler Unlimited and Wrangler 2-door JL) four-wheel drive off-road SUVs, manufactured by Jeep since 1986, and currently in its fourth generation. The Wrangler JL, the most recent generation, was unveiled in late … Continue reading Recruitment Marketing Essentials #3: Really, Really Good Job Postings
Nico Prins — November 18, 2019 Follow @nhdprins Every few years, someone stands up and says that email marketing is dying. Others argue that with the rise of social media, it has already been dead for a long time. However, the data doesn’t support this at all. In fact, it’s hard to know exactly what … Continue reading How Your Email Marketing Strategy will Change in the 2020s
Airship Journeys is designed to help marketers drive simple, effective cross-channel engagements. Jennifer Cannon on November 18, 2019 Customer engagement company Airship launched Airship Journeys, a new interface designed for marketers to drive simple, effective cross-channel engagements. Marketing users can use data models alongside Airship’s real-time mobile data, predictive AI and machine learning to launch … Continue reading Airship Journeys launches to enable better cross-channel marketing
Chris Christoff — November 17, 2019 Follow @chriscct7 With the holidays right around the corner, businesses are ramping up their email marketing campaigns and deciding how they’ll best cater to consumers. It’s a time of year where shoppers spend significantly more, and brands can use this to their advantage if they play their cards right. … Continue reading 4 Email Marketing Tips To Increase Sales This Holiday Season
Ashley Hill — November 15, 2019 Using social media for marketing purposes is a trend that isn’t going away anytime soon. In fact, year after year, global social ad spending is increasing: From 2014 to 2016, spending for social media marketing nearly doubled: from $ 16 billion in 2014 to $ 31 billion in 2016. … Continue reading The Dos and Don’ts of Social Media Marketing
