Tag Archives: Marketing

Black Friday and Cyber Monday deals on SaaS, digital marketing tools and online courses for marketers

From steep discounts on popular SaaS tools to special offers on professional courses, we’ve rounded up a few Black Friday and Cyber Monday deals for our readers. Jennifer Cannon on November 26, 2019 Black Friday and Cyber Monday are indisputably two of the biggest shopping holidays of the year for consumers, but it is also … Continue reading Black Friday and Cyber Monday deals on SaaS, digital marketing tools and online courses for marketers →

Gaining More Exposure for Your App with Email Marketing

Email Marketing Tips

Kevin George — November 26, 2019 Follow @imkevin_monk The exponential increase in the number of mobile apps across app stores suggests how often they are used, and the kind of variety that is available in the market. With the plethora of apps, you are never short of features that can help you out with simple … Continue reading Gaining More Exposure for Your App with Email Marketing →

Preparing college students for the marketing profession takes commitment and planning

Education

Internships can help launch well-prepared talent into the workforce after graduation but mentoring requires engagement from professionals. Steve Petersen on November 27, 2019 Recently, I on-boarded a martech intern. It’s exciting to offer college students an opportunity to explore their professional interests. The great thing about martech is how it touches many of the various … Continue reading Preparing college students for the marketing profession takes commitment and planning →

How Affiliate Marketing Can Help Increase Conversion Rates

Affiliate Marketing

Nick Veneris — November 29, 2019 Have you considered affiliate? marketing?? By fusing a few tried-and-true sales strategies with modern marketing game-changers, affiliate marketing helps companies grow conversion rates exponentially. Today, we’re diving into the specifics of how you can use this strategy to boost your conversion rates in a smart, cost-effective manner. If you’re … Continue reading How Affiliate Marketing Can Help Increase Conversion Rates →

Last-minute tips to get your email marketing in shape for Black Friday and Cyber Monday sales

Black Friday

How to stand out in your subscribers’ inboxes during the holiday rush. Jennifer Cannon on November 25, 2019 This is the sixth installment in our series on marketing to the managed inbox. Reaching the managed inbox is a multi-layered process that involves a growing number of marketing resources and is more challenging than ever before. Thanks … Continue reading Last-minute tips to get your email marketing in shape for Black Friday and Cyber Monday sales →

Quick Guide to Text Marketing on Black Friday

SMS Marketing

Brian Mikes — November 24, 2019 Follow @betwext As I write this, Black Friday is approaching. As business owners, we all know what a critical time of the year this is. It’s literally Make it or Break it. I know some businesses are on the edge right now… and if they don’t have a stunning … Continue reading Quick Guide to Text Marketing on Black Friday →

The 10 Best Types of Video For Digital Marketing

Digital Marketing

Austin Gould — November 23, 2019 Follow @Austin_E_Gould We can’t say this enough: video content as part of a digital marketing strategy is the way of the future. According to The New York Times, “We’re entering a ‘post-text world.’ Multimedia will soon dominate every channel. In other words, using writing to communicate with your audience … Continue reading The 10 Best Types of Video For Digital Marketing →

How to Grow Your Membership Site With Digital Marketing

Digital Marketing Strategies

Thomas Griffin — November 22, 2019 Follow @jthomasgriffin Membership sites are a great way to share your content and create recurring income online. They form a helpful platform where customers can access exclusive information with a monthly subscription. You can also charge a one-time fee and upsell to provide access to other content. Membership sites … Continue reading How to Grow Your Membership Site With Digital Marketing →

5 Reasons Why TikTok Marketing Should Be Ticked By Your Brand in 2020

Marketing Challenges

Dan Seavers — November 22, 2019 Follow @TWDanSeavers As marketers, we love tried and tested. We walk the road well-traveled, lacking the time, the budget or the opportunity to try strategies that won’t guarantee you results. But now and then, something comes along that will disrupt your methods. And it’s up to you whether you … Continue reading 5 Reasons Why TikTok Marketing Should Be Ticked By Your Brand in 2020 →