Linda Landers — February 15, 2020 It seems like everywhere we turn there is advice on how to market our brands, with new digital marketing innovations promising to bring success beyond our wildest dreams. And even though some of these new strategies will stand the test of time, there are also marketing pitfalls to avoid. … Continue reading Are You Avoiding These Digital Marketing Pitfalls?
Shane Barker — February 14, 2020 Influencer marketing has taken the internet world by storm. Now the question is – why is Instagram the leader of the influencer pack? One of the leading causes is the photo-sharing application’s kickass engagement rates. A report by Sprout Social revealed interesting details: On seeing a product or service … Continue reading Why is Instagram Influencer Marketing So Effective in 2020? [Infographic]
Sandeep Rathore — February 14, 2020 Creating enticing videos that hit the right chord isn’t a task for the faint of heart. It needs a lot of time and energy. As a small business owner, you cannot ignore the power of quality videos. Be it educating your audience about your existing products or building awareness … Continue reading 5 Video Editing Software for Small Businesses to Improve Video Marketing
Austin Gould — February 13, 2020 Video content is a powerful tool for online storytelling and digital marketing, but if you just start creating content without planning, you may find it more challenging than anticipated. To help ease the burden, I have compiled 10 steps to help your video pre-production process go smoothly. 10 Steps … Continue reading Video Marketing: How to Establish a Pre-Production Checklist
Neal Schaffer — February 12, 2020 JudaM / Pixabay As the influencer marketing industry continues to grow and influence in social media expand to micro influencers and even those of the nano level, it’s time to take a fresh look as to how brands can best be leveraging influencer marketing today. Here are some of … Continue reading 6 Tips For Leveraging Influencer Marketing Today
Jomer Gregorio — February 11, 2020 Online marketing used to be a new and different way to market. It opened up a new form of media where an effectively executed marketing and advertising campaign can help businesses peddle goods and services they offer and increase the demand for them. In just a few decades, digital … Continue reading Digital Marketing Trends in 2020 [Infographic]
Marketers see business benefits in making personal data protection a top priority. Jennifer Cannon on February 11, 2020 American consumers are taking the privacy of their personal information more seriously — and marketers are planning to invest more protecting user data in the coming year, new research shows. The majority of marketing executives (71%) surveyed … Continue reading Marketing execs expect data privacy investments to rise in 2020
Now is the time to start rethinking what’s next for website analytics. Alex Vale on February 11, 2020 I work for a B2B SaaS product and one of my tasks is to produce a monthly analytics report that breaks down our lead conversion rates. I track the conversion rate of website lands > demo requests … Continue reading Soapbox: Are ad blockers breaking the foundations of digital marketing?
Ankush Mahajan — February 10, 2020 Digital marketing is one of the most resourceful and self-sufficient ways of increasing brand visibility. Most business owners believe that owning a website and app is enough to cater to the market, but if you own an e-commerce store, the best way to improve sales is through digital marketing. … Continue reading How to Start With Digital Marketing Once Your Website & App is Ready?
Focus on the organization’s key objectives to prioritize projects and you can cut down on the noise of low-value work. Stacey Ackerman on February 10, 2020 We’re so caught up in the world of being busy, that we’re barely able to come up for air. Then we wonder why our marketers are burnt out, deadlines … Continue reading How to use agile marketing to prioritize high-value initiatives and improve productivity
