Tag Archives: Marketing

5 Essential Email Marketing Lessons for Small Businesses

Jay T. Ripton — February 20, 2020 Email marketing is crucial for helping small businesses build their audience. Roughly 81 percent cite it as their main channel for acquiring customers, and 80 percent rely on it for retention. And this is no surprise when the average ROI for email marketing is 122 percent, and it’s … Continue reading 5 Essential Email Marketing Lessons for Small Businesses →

Introducing the Periodic Table of Digital Commerce Marketing

Digital Marketing Trends

Packing an astonishing amount of information into an easy-to-digest visual, it’s well worth the download. Pamela Parker on February 19, 2020 at 10:36 am If you’re a retailer or manufacturer of goods sold online, you may be overwhelmed by the new digital marketing opportunities popping up nearly every day. Whether it’s new Google Shopping campaign … Continue reading Introducing the Periodic Table of Digital Commerce Marketing →

7 Free Training Resources for Digital Marketing Agencies

Digital Marketing

Brett McHale — February 17, 2020 Bringing on additional help as a digital marketing agency owner can be a necessary but equally daunting task. Finding and onboarding help can take up hours of valuable time that you may not be able to lose. So what are your options? Finding qualified contractors who are highly skilled … Continue reading 7 Free Training Resources for Digital Marketing Agencies →

Why out-of-home may be the ultimate location-based (digital) marketing medium

Digital Marketing

OOH has evolved into an exciting medium that combines high-impact creative with digital targeting and measurement. Greg Sterling on February 18, 2020 Among traditional media, out-of-home (OOH) is the only channel growing while TV, radio, newspapers, magazines and directories are all contracting. And digital OOH, especially programmatic, is growing much more rapidly. The combined sector … Continue reading Why out-of-home may be the ultimate location-based (digital) marketing medium →

Why Video Should be Part of Your Marketing Strategy

Marketing Strategy

Neil Wood-Mitchell — February 17, 2020 A third of the time people spend online is dedicated to watching videos, which is why it’s no surprise that 93% of marketers are using it¹ as part of their marketing efforts. So, whether you’re new to the world of video marketing, trying to persuade your boss that video … Continue reading Why Video Should be Part of Your Marketing Strategy →

7 Ways to Make Digital Marketing Work For Your Business

Digital Marketing Strategies

Vartika Kashyap — February 17, 2020 The marketing world we know today has a significant history. It started ages ago as an as simple method for sellers to set themselves apart in a crowded marketplace, and the rest is history. Despite the years that have passed, the goal of all marketing teams and agencies remains … Continue reading 7 Ways to Make Digital Marketing Work For Your Business →

5 Reasons your Digital Marketing is Under Performing

Digital Marketing Mistakes

Paul Morris — February 16, 2020 Digital marketing and search engine optimisation has the potential to send a steady stream of relevant traffic to your website and ultimately generate leads and sales. It really works, if it’s done right. So if you’re wondering why it’s not and your campaigns are falling short, then it’s likely … Continue reading 5 Reasons your Digital Marketing is Under Performing →

Build Your Digital Marketing Plan on a Solid Foundation of Core Values

Digital Marketing Strategies

Jon-Mikel Bailey — February 16, 2020 Since I joined the Wellspring team, I have given this some thought and gained a fresh perspective. Wellspring’s core values are simple yet very powerful: Integrity – Always be honest and do the right thing, even if it’s hard. Transparency – Hide nothing from the client; make them a … Continue reading Build Your Digital Marketing Plan on a Solid Foundation of Core Values →

Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry

Advertisement Industry

Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry by Laurie Sullivan @lauriesullivan, February 14, 2020 The economic cost of Coronavirus remains uncertain, International Monetary Fund (IMF) spokesman Gerry Rice told reporters Thursday in Washington, DC — but that hasn’t stopped advertising industry insiders from speculating about the impact. On Friday … Continue reading Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry →