Online marketing used to be a new and different way to market. It opened up a new form of media where an effectively executed marketing and advertising campaign can help businesses peddle goods and services they offer and increase the demand for them.
In just a few decades, digital marketing became a more integral part of the business. Businesses began changing their business model to an online one or beefing up their current marketing efforts with digital marketing strategies to try to capture a growing and lucrative online marketplace.
Since then, the influence of the digital landscape has grown as times changed. Digital marketing is a constantly evolving landscape with ever-changing trends and new technologies. Consumer interests and behaviors have also become more difficult to predict. An out-of-place digital marketing trend will limit your brand in both reach and repetition.
Marketers can no longer pretend that the changing marketing trends can’t affect them while sticking to making educated guesses, and following ancient methods will be valid forever. While your blissfully unaware of new marketing trends, your competition can amplify their existing marketing strategies and attract more audience.
As the only thing making a difference between a successfully thriving business and a failed one, marketers should easily adapt to emerging technologies and always stay ahead of the game. This will ensure that you’d gain a competitive edge while being able to grow your business, generate leads and further enhance the relationship with their existing customers.
To give you more insights, here are the key takeaways of the infographic below which details the top trends in digital marketing one should keep a close eye on in 2020:
- The rise and domination of Artificial Intelligence
- Omnichannel engagements will be the norm
- Emails become more polished and more interactive
- Sentiment analysis and social listening will be used more extensively
- Customer engagements will be more conversational
- Marketing to generation Z in their own language
- The continuous rise of immersive technologies and augmented reality (AR)
- The emergence of augmented and predictive analytics
- The dawn of neuromarketing
As a new year starts, you can expect trends to change once again. Most of the upcoming trends for this year focuses on technology and personalization. This infographic by Digital Marketing Philippines elaborates on the digital trends to look out for in 2020.