Tag Archives: Marketing

Marketing teams are finding out what their martech can do right now

TapClicks SVP of marketing Daryl McNutt says his team is maximizing its existing tools in new ways now that everyone is remote. Amy Gesenhues on April 10, 2020 Before the coronavirus outbreak, Daryl McNutt, senior vice president of marketing for TapClicks, and his team members worked in different offices across the country, with some who … Continue reading Marketing teams are finding out what their martech can do right now →

What should you expect from a B2B Marketing Automation Platform?

B2B Marketing

If you’re in the market for a B2B Marketing Automation platform, here’s how to make sense of the vendor marketplace. Pamela Parker on April 9, 2020 Virtually every B2B marketing automation vendor provides tools for email campaign development and execution (including landing pages), as well as lead capture, scoring and nurturing. The platforms also typically … Continue reading What should you expect from a B2B Marketing Automation Platform? →

Ideas for Remote Video Marketing

Video Marketing

Justin Lenart — April 8, 2020 With the Coronavirus forcing much of the world to stay home, many people have more time on their hands. For marketers, that means there’s a greater potential audience to view your videos. As more people are consuming content, there’s a spotlight on the quality of your firm’s video production. … Continue reading Ideas for Remote Video Marketing →

5 Benefits of SEO Marketing

SEO Metrics

For the modern age where everything has an online existence, Search Engine Optimisation (SEO) has become a requirement. There are many benefits to using SEO strategies in your business’s marketing schemes, here are just some of them. Widens Your Audience As a business you ought to have an online presence already; a website for you … Continue reading 5 Benefits of SEO Marketing →

How Businesses can Modify Offline and Online Marketing Strategies Amidst the Looming Crisis

Online Marketing

Anand Srivastava — April 8, 2020 The world is changing and the time might not seem appropriate to talk about business possibilities and growth. However, we need to understand that the coronavirus crisis will surely pass like some of the other global threats and countries will then turn to potent business opportunities for improving the … Continue reading How Businesses can Modify Offline and Online Marketing Strategies Amidst the Looming Crisis →

Marketing data overload? Answer 2 questions that will instantly help

Marketing Data

Success means having the answer to why the data matters and next steps are needed to turn it into action. Kip Knight on April 7, 2020 Marketers are continuously dealing with a never-ending tsunami of data from multiple sources and wondering what to do with it all. It’s easy to come down with a bad … Continue reading Marketing data overload? Answer 2 questions that will instantly help →

Starting a new marketing leadership role in the age of coronavirus: 11 ways to find success

Leadership Skills

CMOs starting new roles during the pandemic share how they are reworking the B2B marketing playbook and shifting team talent to meet the changing times. Erica Seidel on April 6, 2020 “I expected to be filling out HR forms and having coffee with people during Week 1. Instead, I was leading significant, cross-company customer communications. … Continue reading Starting a new marketing leadership role in the age of coronavirus: 11 ways to find success →

Marketing during a crisis and a recession

Marketing Challenges

Regardless of how your business has been impacted by current events, your customers are grappling with what’s happening, so your role in their lives will need to adjust. April Mullen on April 2, 2020 With the global spread of COVID-19 we’re now in a recession and no one really knows how long this will last. … Continue reading Marketing during a crisis and a recession →

How to Move Quickly into a Digital Marketing Strategy

Digital Marketing Strategies

Dan Moyle — April 2, 2020 We’re living in an unprecedented, unsettling time. And one of the things we’re all thinking may be, “Business needs to move forward, but how will that look?” If you’re looking for ways to accelerate your business right now and struggling to find those offline leads that used to drive … Continue reading How to Move Quickly into a Digital Marketing Strategy →

What are the differences between B2B marketing automation platforms?

B2B Marketing

Here’s what you should look for when making comparisons between marketing automation solutions. Pamela Parker on March 30, 2020 Marketing automation platforms form the backbone of many B2B marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital … Continue reading What are the differences between B2B marketing automation platforms? →