Tag Archives: Marketing

Digital Marketing During COVID-19: 5 Ways to Help Brands Thrive

Slye Joy Serrano — April 17, 2020 Global communities around the world are taking the necessary measures to mitigate the spread of the COVID-19 outbreak. During these times of uncertainty, companies from all shapes and sizes are also struggling to keep themselves afloat. Daniel Sun, a VP Analyst at global research and advisory firm Gartner, … Continue reading Digital Marketing During COVID-19: 5 Ways to Help Brands Thrive →

5 Tips That Rocky Balboa Would Use for Content Marketing With An Extra Punch

Content Marketing

Jock Breitwieser — April 17, 2020 RyanMcGuire / Pixabay Millions of pieces of new content show up on the Internet every day, but a very small percentage of it ever gets seen by consumers. When it comes to content marketing, no article, video, social media post, or sound clip makes a bit of difference if … Continue reading 5 Tips That Rocky Balboa Would Use for Content Marketing With An Extra Punch →

Pro Tip: Managing marketing efforts in the coronavirus era

Marketing Strategy

Navigating such uncertain times requires agility, patience and resourcefulness. Meg O’Leary on April 17, 2020 The universal challenge facing all marketers right now is how to generate revenue in the months ahead with so much uncertainty and a bleak economic climate. Today’s reality is quite different than it was just a few weeks ago, and … Continue reading Pro Tip: Managing marketing efforts in the coronavirus era →

Is Your Content Marketing Campaign Effective? [Infographic]

Contest Marketing

Shane Barker — April 15, 2020 Visits on your website are crucial. So is the number of followers on your social media accounts. But these metrics are not enough to get a fair idea of the effectiveness of content marketing efforts. To get an accurate picture, you need to delve deeper. You need to look … Continue reading Is Your Content Marketing Campaign Effective? [Infographic] →

The benefits of B2B marketing automation platforms: What you need to know

B2B Marketing

Thinking about adopting a B2B Marketing Automation Platform? Here’s what you can expect to gain. Pamela Parker on April 15, 2020 The proliferation of digital channels and devices has made it difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Prospects are managing more … Continue reading The benefits of B2B marketing automation platforms: What you need to know →

Travel Marketing In A Pandemic

Marketing Guide

Travel Marketing In A Pandemic by Harvey Chipkin , Columnist, April 14, 2020 Marketing in the midst of a pandemic is a daunting prospect. What kind of messages can you deliver? How do you plan when there is so much uncertainty? Is it a good idea to market at all? Looking to marketing analytics can … Continue reading Travel Marketing In A Pandemic →

12 Ideas to Add to Your Marketing Strategy in 2020

Marketing Strategy

Mandy Edwards — April 14, 2020 We are almost through the first part 2020 – how is your marketing strategy going? Already in 2020 we’ve faced a lot, but hopefully you’ve kept your marketing strong. Every quarter you should re-evaluate your marketing strategy (or plan) and reflect on what worked, what’s working, and what can … Continue reading 12 Ideas to Add to Your Marketing Strategy in 2020 →

16 Mind-Blowing B2B Video Marketing Tips to Increase Sales

B2B Marketing

Victoria Taylor — April 14, 2020 Video marketing has become one of your most essential marketing tools to date, regardless of your B2B niche or industry. Cisco reported that by 2022, online videos would make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. Using video … Continue reading 16 Mind-Blowing B2B Video Marketing Tips to Increase Sales →

How to build an agile marketing organization without authority

Marketing Strategy

Many agile marketing teams have successfully been launched by passionate team members willing to challenge the status quo in a forward-thinking way. Stacey Ackerman on April 13, 2020 While a lot of marketers who are new to agile marketing think it’s a process change, but that’s only a small piece of the puzzle (and that’s … Continue reading How to build an agile marketing organization without authority →

9 Ways to Pivot Your E-Commerce Marketing Strategy During COVID-19

eCommerce Conversion

Celia Quillian — April 10, 2020 Consumers will remember how brands market during the coronavirus outbreak. Realign your marketing strategy for the times with these customer-first suggestions. The spread of the coronavirus has resulted in sweeping changes to the norm, impacting everything from education, to employment, to how we work. Similarly, smart digital marketers are … Continue reading 9 Ways to Pivot Your E-Commerce Marketing Strategy During COVID-19 →