Tag Archives: Marketing

LinkedIn Video Marketing: Secret Weapon to Get More Clients

Debra Murphy August 26, 2020 If your business is using social media and content marketing to drive traffic and lead generation, you might be overlooking one of the most powerful tools in your arsenal. As a platform, LinkedIn offers unique marketing opportunities, especially for business-to-business marketers. Native LinkedIn video marketing combined with the ability to … Continue reading LinkedIn Video Marketing: Secret Weapon to Get More Clients

How to Integrate Traditional and Digital Marketing: An Optimal Marketing Strategy

Angela Hausman, PhD August 25, 2020 Common sense tells you that, in today’s society where everybody is online, digital marketing is a great way to promote your business. Yet, don’t throw out the baby with the bathwater. Traditional marketing still works and by combining traditional and digital marketing into a seamless marketing strategy, you optimize … Continue reading How to Integrate Traditional and Digital Marketing: An Optimal Marketing Strategy

2020/2021 Digital Media Trends to Work into Your Marketing Strategy – Social Media

Laura Donovan August 24, 2020 geralt / Pixabay Four top trends to incorporate into your Social Media Marketing Strategy for the remainder of 2020 and in 2021. · Shop the Post E-Commerce businesses have always had the challenge of getting Social Media users out of the Social platform and over to the website for purchasing. … Continue reading 2020/2021 Digital Media Trends to Work into Your Marketing Strategy – Social Media

Opportunities for Digital Marketing Professionals: Skills and Potential

Angela Hausman, PhD August 20, 2020 Opportunities for digital marketing professionals continue growing, although the graphic above is from 2017. Specific data on the growth of digital marketing from the US Bureau of Labor Statistics are hard to come by, as digital marketing gets folded into their reports under the general category of marketing, which … Continue reading Opportunities for Digital Marketing Professionals: Skills and Potential

10 tactics to improve your email marketing campaigns

From mobile responsiveness to A/B testing, these tips are essential to getting your message to your customers. Rodric Bradford on August 20, 2020 With COVID-19 grinding in-person marketing to a stop, marketers are putting even more pressure on the original “king”: email. But with the renewed focus comes the responsibility to make sure you are … Continue reading 10 tactics to improve your email marketing campaigns

6 Actionable Content Marketing Tips and Tactics to Skyrocket Organic Traffic in 2020

6 Actionable Content Marketing Tips and Tactics to Skyrocket Organic Traffic in 2020 Himanshu Gupta / 14 Aug 2020 Blogging for business has become a mainstream essential. All online businesses, irrespective of the size and industry, are using blogging to increase their brand visibility and leads. Here are six actionable content marketing tips to skyrocket … Continue reading 6 Actionable Content Marketing Tips and Tactics to Skyrocket Organic Traffic in 2020