John Lincoln October 19, 2020 So you’re ready to enter the new year with a strong social media marketing strategy? If so, then follow along. In this guide, I’ll offer a beginner’s class on social media marketing. I’ll also show you how to get the jump on your competitors as we exit the pandemic. To … Continue reading Jumpstart Your Social Media Marketing for 2021
For example, successful marketers will be those who invest in agile marketing strategies, Deloitte Insights says. Kim Davis on October 19, 2020 Trust and brand loyalty are becoming more intertwined, even as consumers expect brands to be able to pivot quickly in these uneasy times. Those are just a few takeaways of the new Global … Continue reading 7 marketing trends for 2021
Diaz Nesamoney October 16, 2020 Marketing as we know it is gone thanks to the current pandemic. Marketing teams can no longer function on their own as consumer habits change. Stay at home orders have led more consumers to shop online, forcing marketers to devote more attention to their eCommerce strategy. Because of this shift, … Continue reading There is No More Marketing, Just Sales
Rick Kranz October 16, 2020 Individuals consume content in different ways daily. Video is one of the options that entrepreneurs use to share information and its popularity is on the rise. The reason is partly that people love videos, which is why most of them spend much of their time on such content. As such, … Continue reading How to Create a Video Marketing Strategy That Works
Looking back at the changes forced on B2B and consumer marketing strategies. Kim Davis on October 15, 2020 “It has been a strange year, because there are bright spots. We’ve gotten a tremendous tailwind for our business, because people are moving online and learning about new marketing strategies. But at the same time, this is … Continue reading What a long, strange year in digital marketing
Here’s what to say (and what not to say) to your executive to identify the value of agile marketing and how to give your team the support it needs to succeed. Stacey Ackerman on October 14, 2020 While your marketing team may be all jazzed up about agile, your CMO may need a little more … Continue reading What your CMO needs to hear about agile marketing
Jon-Mikel Bailey October 13, 2020 2020 has been some year, huh? I’m certain that everyone has at least one tragic story to tell, maybe a relative who got sick, or a friend who lost a job or had to shutter a business. It’s been tough for many of us. Your customers are looking at everything … Continue reading The COVID-19 Digital Marketing Reset
Consumers Spend Less As Affiliate Marketing Takes Another Hike by Laurie Sullivan @lauriesullivan, October 13, 2020 Acceleration Partners’ September 2020 report on global affiliate trends shows an 18% increase in revenue for the month compared with August 2020, driven by apparel, education and household items. The markets pushed up advertising as consumers finalized plans for back-to-school. … Continue reading Consumers Spend Less As Affiliate Marketing Takes Another Hike
Saher Shohdan October 10, 2020 Image credit: Unsplash Entrepreneurs lay the utmost importance on effective marketing and for a good reason. Marketing is the core medium of communication between your startup and customers. Through marketing, the needs and wants of customers are identified and reciprocated through appropriate branding and advertising to fulfill those demands. As … Continue reading Processes for Managing Your Marketing Remotely
Sam O’Brien October 10, 2020 Communication is the key to lasting customer and client loyalty. It’s essential, therefore, that businesses make themselves accessible to consumers in numerous ways – whether it’s through engaging insurance cold calling scripts, social media, or phone systems for small businesses. Customers expect that when they buy goods and services, their … Continue reading How to Improve Client Engagement With Email Marketing Automation
