Search, Business Intelligence And AI: The 2021 Marketing Trifecta by Jim Yu , December 15, 2020 Research suggests that companies that make their decisions based on data are 58% more likely to beat their revenue goals. However, rapidly evolving consumer preferences and behaviors during the upheaval and continued uncertainty caused by the COVID-19 crisis have left most … Continue reading Search, Business Intelligence And AI: The 2021 Marketing Trifecta
Tag Archives: Marketing
Get Ready For 2021: Digital Marketing Trends
Lindsey Flagg December 14, 2020 2021 will be an interesting year in digital marketing as brands adjust to COVID-19 and adjust their messaging accordingly. Here are some advancements that you should look out for and consider implementing as part of your overall marketing strategy. Ethical Business Practices 2020 was a year of change in many … Continue reading Get Ready For 2021: Digital Marketing Trends
Keywords and Your Digital Marketing Strategy: What Do You Need to Know?
Erika Taylor Montgomery December 14, 2020 One of the most common digital marketing goals these days is to measurably increase online visibility. Whether your customers buy on your website or at your brick-and-mortar store, a strong internet presence helps consumers find, learn about and ultimately purchase from you. As you scour the internet for online … Continue reading Keywords and Your Digital Marketing Strategy: What Do You Need to Know?
6 Tips On How to Boost Your B2B Email Marketing Efforts
Sumeet Anand December 10, 2020 When it comes to B2B marketing, email is one of the most effective mediums to reach out to your target audience. In fact, B2B marketers say that email newsletters are the most effective type of content for nurturing leads. Furthermore, 78% of businesses consider email marketing vital for their success. … Continue reading 6 Tips On How to Boost Your B2B Email Marketing Efforts
Search Intent, Content Marketing, and B2B SEO 2021 Priorities
Jon-Mikel Bailey December 10, 2020 Back in the day, I used to talk endlessly about Utility Content, content marketing that solved a problem for the user. Your content should entertain, inform, or educate. It should serve a purpose. All of that still matters but these days we need to also focus heavily on search intent. … Continue reading Search Intent, Content Marketing, and B2B SEO 2021 Priorities
Super Simple Social Media Marketing Tips to Beat Your Competition
Angela Hausman, PhD December 10, 2020 Social media is a powerhouse in the marketing world; both effective and reasonably priced. Since the eruption of digital marketing in the past 10 years, companies shift more of their marketing budget to social media and using the community built across social media platforms to engage people and beat … Continue reading Super Simple Social Media Marketing Tips to Beat Your Competition
How to Add More Value to Your Email Marketing
Irish Abedejos December 8, 2020 Having your audience at the forefront of all of your activities is the secret to effective marketing. Email marketing is just one digital marketing technique focused on sending emails and building relationships with consumers and prospects. A successful email marketing campaign turns prospects into customers and turns first-time buyers into … Continue reading How to Add More Value to Your Email Marketing
5 Email Marketing Tips for B2B Ecommerce Companies to Get More Leads
Chanakya Kyatham December 8, 2020 It’s true to say that most business people prefer using email over other channels, making email marketing one of the most effective ways to market an eCommerce business, whether this is done in house, or by external affiliates. B2B audiences love email as a marketing tool as it provides a … Continue reading 5 Email Marketing Tips for B2B Ecommerce Companies to Get More Leads
Marketing Matters: Why It’s Time to Put Gen Z to Work
Jillian Collins December 7, 2020 Do you know someone born between 1996 and 2015, also known as Gen Z? Ever find yourself asking them to help with a small task on your iPhone because you know they can do it in seconds? Well, I’m a member of that group, and as the largest generation by … Continue reading Marketing Matters: Why It’s Time to Put Gen Z to Work
5 Holiday Video Marketing Ideas to Stay Connected from Afar
Jess Rozario-Ospino December 7, 2020 Video is the most engaging form of content, and with good reason. With more and more brands moving their business online, video continues to be instrumental in helping them stay relevant, and connected. What’s more, video levels the playing field for small businesses by providing visibility in the same space … Continue reading 5 Holiday Video Marketing Ideas to Stay Connected from Afar
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