Tool helps authors customize content for specific audiences, provides real-time coaching as content is written.
Acrolinx has launched a new, cloud-based content marketing platform that aims to help writers better target the words they write for the audiences who will be consuming that content.
It’s called Acrolinx Cloud Edition, and it’s geared for enterprise-level organizations that are generating substantial amounts of content across different departments, languages and geographies. It helps authors target their content for specific audiences and provides real-time guidance as the content is created. From the company blog post:
Based on our existing linguistic analytics expertise, our new cloud-based software actually “reads” your content and analyzes it against thousands of linguistic dimensions and rules such as style, terminology, readability, and tone. It then provides writers with real-time guidance on how they can make it better. The result: Acrolinx makes it easy for companies to create great content that’s on-brand, on-target and drives results.
Acrolinx already counts companies like Cisco, Dell and Adobe among its customers.
Kumar Vora, Acrolinx CEO, said this in the company’s news release: “In the past year, we’ve seen the volume of content increase at an amazing rate however more content doesn’t always equal better content. The new Acrolinx Cloud Edition helps content marketing organizations vastly improve results by consistently producing content that is engaging, enjoyable, and impactful.”
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