Tag Archives: Marketing

4 Reasons Visual Search is a Top Marketing Trend of 2021

Bonnie Harris April 28, 2021 The term “Visual Search Marketing” has been around for a number of years. Although large companies like Bing, Yahoo and Google have been utilizing visual search technology in their search engines for a while now, it wasn’t until recently that this type of technology reached a point where it could … Continue reading 4 Reasons Visual Search is a Top Marketing Trend of 2021 →

How to Use Video Marketing to Become an Industry Thought Leader

Video Marketing

Torrey Tayenaka April 25, 2021 You’ve probably seen the statistics countless times by now: in a digital landscape where your audience is exposed to thousands of advertisements every day, it’s near-impossible to stand out. Thought leadership is one of the best ways for your brand to cut through the noise. By establishing you as a … Continue reading How to Use Video Marketing to Become an Industry Thought Leader →

B2B Email Marketing: What Content to Include

B2B Email Marketing Strategy

Laura Magnuson April 24, 2021 Deciding what type of content to include in your B2B marketing emails depends on what type of email you are sending. There are three main categories of B2B emails, these include: Informative Emails Newsletters Transactional Emails (Welcome, Thank you, Confirmation) Below we will outline what type of content you should … Continue reading B2B Email Marketing: What Content to Include →

The importance of defining “done” in agile marketing

Marketing Challenges

It might be time to consider adopting a formal Definition of Done Stacey Ackerman on April 20, 2021 “Are we done with the work? Are we really done? What else needs to happen? Who else needs to approve it?” If you’re hearing a lot of this type of talk from your agile marketing team, it … Continue reading The importance of defining “done” in agile marketing →

5 Benefits of Influencer Marketing For Your Business

Influencer Marketing

Nick Backlanov April 16, 2021 Influencer marketing is developing rapidly. More and more brands are redirecting their ad budgets to this channel. According to HypeAuditor, the size of the Instagram influencer marketing market in 2020 was more than $ 5 billion. If you don’t already use influencers to promote your brand, then perhaps these five … Continue reading 5 Benefits of Influencer Marketing For Your Business →

Essential Security Guide For Your Email Marketing Campaign

Email Marketing Tools

Stella Lincoln April 16, 2021 76% of the consumers today buy products and services online because of the email marketing campaign. This inexpensive tool is efficient enough to drive significant ROI as it increases the chances of customer retention and generates great leads and conversions. 80% of marketers today believe that emails are among the … Continue reading Essential Security Guide For Your Email Marketing Campaign →

10 Visual Marketing Tools for Companies Without a Design Team

Marketing Tools

Peter Navarro April 17, 2021 In an ideal world, all marketing teams would have a designer at their disposal to create the best visual content. But the reality is that this is not possible, especially in smaller companies. According to a report from Social Media Today, half of the marketing departments do not have professional … Continue reading 10 Visual Marketing Tools for Companies Without a Design Team →

The Importance of Data Quality in Your Email Marketing

Email Marketing Optimization

Larisa Bedgood April 16, 2021 Email’s popularity remains undisputed. Nearly everyone uses it – in fact, 92% of online adults use email, with 61% using it on an average day. (source) As a marketing channel, ROI tops the chart with a huge return on investment. For every $ 1 you spend on email marketing, you … Continue reading The Importance of Data Quality in Your Email Marketing →

7 Email Marketing Strategies and Tips for 2021

Email Marketing Strategy

Sumeet Anand April 12, 2021 Email marketing was and will continue to be one of the most cost-effective marketing strategies. After all, it doesn’t cost much to send bulk emails and even if only a small percentage of people interact with it, it is still cost-effective. But, email marketing can get you much better results … Continue reading 7 Email Marketing Strategies and Tips for 2021 →