by Tahir Akbar March 25, 2016 Follow @tahirakbrMarch 25, 2016 In January 2016, LinkedIn had published a study offering insight into the most in-demand skills for the year head. Titled as “The 25 Skills That Can Get You Hired in 2016”, it offered a great insight into the hiring trends of the New Year. It … Continue reading 7 New “Must Have” Skills for Digital Marketers Today
by Kelley Schultz March 23, 2016March 23, 2016 The 3 main questions a digital marketer is asked by their VP or CMO are as follows (and most of the time, in this order): How can we get more conversions? Which channel is driving the most efficient (and qualified) conversions? How much more can you spend … Continue reading A 5-Step Thought Process for Digital Marketers to Understand the Customer Journey
by Bob Hutchins March 19, 2016 Follow @BobhutchinsMarch 19, 2016 The face of social marketing is changing. As usual. The tactics that drove engagement a year ago aren’t necessarily the most effective strategies for today. Below are a few key engagement strategies you should know about, whether you’re taking a DIY approach with social media … Continue reading 5 Ways Smart Social Marketers Drive Engagement
by Nashiha Pervin March 16, 2016March 16, 2016 With spring graduation right around the corner and many students leaving their “college nests,” as a millennial and a recent college grad myself, I thought I’d shed some light on my post-graduation predicaments. I, like many of you, was forced to leave the comfort of Academia and … Continue reading 5 Things All Millennial Marketers Should Look For In An Employer
by Erika Trautman March 10, 2016 Follow @raptmediaMarch 10, 2016 Interactive video is an innovative approach to marketing that can increase audience engagement, especially among millennials. Major brands like Toyota, Warner Bros. Pictures, and Deloitte are beginning to catch on, dipping their toes into the sea of possibilities this technology represents. Still, many in marketing … Continue reading What Marketers and Advertisers Need to Know About Interactive Video
Don’t let artificial intelligence replace human judgment in your marketing analytics. Columnist Joshua Reynolds discusses why you need a combination of human intuition and intelligent data to make the right decisions. Joshua Reynolds on March 9, 2016 Even in uncertain economic times, marketing technologies continue to flourish. Overworked marketers facing a shortage of hours … Continue reading What “human-in-the-loop computing” means for marketers
Seventy-nine percent made programmatic buys in the last year, more than twice the rate from a similar report two years ago. Barry Levine on March 7, 2016 Marketers may be wary about digital ad fraud and the complexity of the adtech ecosystem, but they are still rushing to buy ads programmatically. That’s a key … Continue reading ANA/Forrester Survey: Most Marketers Buy Ads Programmatically, In Spite Of Worries About Fraud And Transparency
Despite the promise of automation, marketers still have a ways to go. Columnist Scott Vaughan explains why we need to focus on automating the right data and eliminating the manual tasks that hold us back. Scott Vaughan on March 4, 2016 With pressure to improve efficiencies and hit KPIs, it’s been a no-brainer for … Continue reading We Marketers Aren’t As Automated As We Think
Newest version of Livefyre’s 2013 acquisition adds team collaboration, creation of entire web pages, and live updating. Barry Levine on March 1, 2016 In 2013, content curation platform Livefyre bought Storify, a tool for combining social posts into a single story. Today, Livefyre is announcing Storify 2, an updated version that is integrated with … Continue reading Content Curation Platform Livefyre Gives Marketers Another Storytelling Tool By Adding Storify2
Columnist CJ Arseneau discusses how call tracking can help you understand the value of calls in your search program and lower your customer acquisition costs. CJ Arseneau on February 29, 2016 Proof of performance, attribution and lead acquisition costs are some of search marketers’ biggest challenges. Search marketing programs are generating leads, but how can … Continue reading 5 Ways Calls Can Reduce Search Marketers’ Cost Per Lead
