Digital marketers spend billions on advertising, but many of those ads actually harm brands by inflicting a negative experience on the consumer. Columnist Lewis Gersh offers a formula for healthier impressions. Lewis Gersh on August 19, 2016 Imagine this, digital marketers: Instead of distributing virtual ads anonymously in cyberspace, you have to pass out flyers … Continue reading 5 ways digital marketers can make healthier impressions
by Christopher Jan Benitez Follow @christopherjanbAugust 19, 2016 Image taken from Pixabay Social media is about putting the brand out there to interact with the large online community. When you think of social media, you may think of major networks such as Facebook and Twitter. However, Instagram is crushing both networks regarding brand engagement across … Continue reading Top Tools for Instagram Marketers
Columnist Katy Keim says it’s about time marketers use customer data to know more, see more and do more. Katy Keim on August 16, 2016 We think we know our customers. We think we understand what motivates, drives and excites them. We think that, thanks to all this “big data” we have at our … Continue reading The best marketers know more about their customers
August 4, 2016 Social media (along with the entire digital environment) is constantly changing. Internet users are becoming increasingly fickle and the battle for their attention is becoming fiercer by the minute. Keep up or get out. How can you make social media work for your business? By building a strong online presence and offering … Continue reading Social Media Success: 10 Things Marketers Can Learn from Netflix’s Social Strategy
by Laurie Sullivan, Staff Writer @lauriesullivan, August 12, 2016 Courtney O’Donnell, senior shopping and feed manager at Elite SEM, works on Jet.com’s Google Shopping account. The ecommerce company — founded in January 2014, and acquired by Wal-Mart earlier this week — began working with the agency in 2015 to explore search advertising. Here’s how it went … Continue reading Did Search Marketers Contribute To Wal-Mart’s Acquisition Of Jet.com?
By: Rand Fishkin, August 5th, 2016 Should My Landing Page Be SEO-Focused, Conversion-Focused, or Both? – Whiteboard Friday What’s more important: drawing in more traffic, or converting the traffic you have? When it comes to your landing pages, that may be a tough question to answer. After watching today’s Whiteboard Friday, you’ll be better equipped … Continue reading Should Marketers Focus on SEO Or Conversion Strategy
Attribution is key for marketers looking to optimize media channels in this increasingly fragmented world August 2, 2016 Attribution is key for marketers looking to optimize media channels in this increasingly fragmented world Marketers have always acknowledged the benefits of accounting for every marketing channel and brand-imposed touchpoint, but in spite of such … Continue reading Attribution Becoming More Of A Priority For Marketers
Everyone wants to achieve mobile success, but how do you go about it? Contributor Brian Solis shares analysis of Google’s advice on how marketers can take advantage of micro-moments. Brian Solis on August 3, 2016 Mobile has changed the game, and marketers have to change with it. Consumers aren’t just mobile-first, they’re pushing to become … Continue reading Five ways marketers can win in mobile-first micro-moments
August 2, 2016 So, are you a Level 5 Pokémon trainer yet? Got a Pikachu or Ninetales in your Pokédex yet? Is that a Mankey floating around the breakroom right now! Gotta catch ‘em all! Sound like a new language? Maybe, if you aren’t among the 60 million people who installed the mobile game sensation … Continue reading 10 Things Pokemon GO and Email Marketers Can Learn from Each Other
by Kendall Giglio, Op-Ed Contributor, August 1, 2016 Most marketers still approach search like the 50-yard line is the end zone. They invest the money and time to prepare, call the right plays, and execute well. They get people to visit their sites, then celebrate. The problem is they’re only halfway to the real goal … Continue reading Marketers Need To Work The Second Half Of Search
