August 2, 2016 So, are you a Level 5 Pokémon trainer yet? Got a Pikachu or Ninetales in your Pokédex yet? Is that a Mankey floating around the breakroom right now! Gotta catch ‘em all! Sound like a new language? Maybe, if you aren’t among the 60 million people who installed the mobile game sensation … Continue reading 10 Things Pokemon GO and Email Marketers Can Learn from Each Other
by Kendall Giglio, Op-Ed Contributor, August 1, 2016 Most marketers still approach search like the 50-yard line is the end zone. They invest the money and time to prepare, call the right plays, and execute well. They get people to visit their sites, then celebrate. The problem is they’re only halfway to the real goal … Continue reading Marketers Need To Work The Second Half Of Search
As mobile growth continues to surge, columnist Aaron Strout highlights the key stats to consider when planning your mobile marketing strategy. Aaron Strout on July 28, 2016 At least once a year, I like to step back from the mobile industry to provide some context as to what is happening and, more importantly, why … Continue reading 10 mobile statistics marketers will love
Wall Street Journal, Tuesday, July 26, 2016 9:37 AM The Wall Street Journal asks: Does the addition of Yahoo really help Verizon/AOL compete with Google and Facebook in digital advertising? Mike Shields asked marketers and ad buyers questions about the deal. One question: Can Verizon really compete with the giants of digital advertising? “From the … Continue reading 6 Questions Marketers Have For AOL-Owner Verizon As It Acquires Yahoo
Speed now means more than getting your product to market first. Columnist Scott Vaughan discusses our rapidly changing industry and how marketers can use speed to take advantage of it. Scott Vaughan on July 27, 2016 You traditionally don’t think of speed and marketing as being tightly linked. Today, speed is becoming a hot … Continue reading 3 ways marketers can use speed to their advantage
by Dan Mahon July 26, 2016July 26, 2016 There is no real authority to concretely distinguish what birth date range signifies a “millennial”, or most other generations for that matter, as discussed in this 2014 article in The Atlantic. Though, most resources will say that Millennials were born between sometime in the early 1980s and … Continue reading What Performance Marketers Need to Know About Targeting Millennials
What’s a digital hub, and what can it do for your organization? Columnist Sanjay Dholakia explains why having a central nervous system for marketing is a no-brainer. Sanjay Dholakia on July 22, 2016 If your company doesn’t yet have a digital hub, it won’t be long before your CEO demands to know why not. … Continue reading Marketers: Stop, drop and build a digital hub
by Sean Hargrave, Staff Writer, July 20, 2016 It doesn’t matter what discipline you are in — marketers must never forget they are reaching out to human beings. It may sound like a very obvious point but it’s one worth bearing in mind when talk in email marketing turns to the rise of automation and … Continue reading Humanity Is The Killer App Email Marketers Must Never Ditch
by Laura Varley July 20, 2016July 20, 2016 One of the most important parts of editing content is fact-checking. If you write something that’s not totally accurate, people will notice and you will be called out on it. It’s an easy way to damage your reputation and stop readers from coming back to your site. … Continue reading Fact-Checking Guide for Content Marketers
Is your knowledge of DMARC somewhat murky? You’re not alone. Columnist Jason Warnock walks you through the ins and outs of DMARC and how it can benefit your brand. Jason Warnock on July 19, 2016 Last month, reports surfaced that Google and Microsoft this year plan to update their policies related to DMARC (Domain-based … Continue reading What marketers need to know about DMARC
