By Jonny Ross July 18th, 2016 Content marketing is a powerful way for organisations across all sectors to attract and retain an audience – and ultimately drive profitable customer action. Through the strategic and targeted distribution of regular high quality content, businesses can connect and build long term relationships with potential clients and customers online. … Continue reading Famous Content Marketers Tell How They Generate Ideas
Aggregating feeds from multiple social networks, the API goes beyond the company’s current reports and provides standardized data for queries. Barry Levine on July 12, 2016 Social analytics firm Simply Measured is today releasing what it describes as “the first social measurement API designed for marketing teams.” Previously, co-founder and VP Adam Schoenfeld told me, … Continue reading Simply Measured offers “first social measurement API” for marketers
by Shelby Clarke July 17, 2016July 17, 2016 After working in the inbound marketing world for two years, the amount of newsletters and blog notifications that I get every day has become understandably overwhelming. And I’m not one to mindlessly sign up for every newsletter I see. I appreciate great content and learning new things, … Continue reading What All Marketers Can Learn from the InVision Email Newsletter
A week since its launch, the game of finding imaginary creatures in the real world has turned augmented reality into a major marketing tool. Barry Levine on July 13, 2016 From the US Pokemon Go site The past week will go down in marketing history as the point when augmented reality (AR) became a real … Continue reading Marketers look to climb aboard the Pokémon Go phenomenon
We marketers work with a lot of data, but how can we present these data in an easily understandable way? Check out this primer on data visualization by columnist Paul Shapiro. Paul Shapiro on July 13, 2016 I’ve been thinking a lot about data visualization lately and how it applies to our roles as marketers. As … Continue reading A brief introduction to data visualization theory for marketers
by Alisa Meredith July 5, 2016July 5, 2016 It may come as no surprise to you that I’m rather bullish on Pinterest and the way its use can impact marketing success. I’ve seen it. I’ve done it. And it’s not that difficult! It’s for those reasons I’m taking to the blog to defend my favorite … Continue reading Why Most Marketers Are Missing Out On Pinterest
by Jennifer Frances July 8, 2016 Follow @socialbeesmediaJuly 8, 2016 Last week we introduced you to some of the latest Twitter updates, this week we are going to talk about the newest Twitter marketing tool for businesses – the Twitter Dashboard. What is Twitter Dashboard? Twitter just introduced two new apps, allowing you to better … Continue reading Twitter Dashboard – The Newest Tool For Social Media Marketers
by Katherine Buchholz July 6, 2016July 6, 2016 CPA is the holy grail for digital marketers – but I didn’t need to tell you that. What happens when there are forces working against you? Research shows up to $ 37 billion of worldwide marketing budgets are being wasted on poor digital marketing performance. That’s why … Continue reading 4 Reasons Why Digital Marketers Can’t Afford to Waste Budget
by Brittany Laeger July 5, 2016July 5, 2016 Whether you realize it or not, your website is the cornerstone of all your marketing efforts, and the one member of your team that promotes your business 24/7. But in the world of marketing today, there are so many different things you need to be concerned with … Continue reading 9 Pieces of Essential Website Advice for Digital Marketers
In a follow-up to last month’s column, Stephan Spencer addresses some more common but avoidable SEO problems for content marketers to be aware of. Stephan Spencer on June 30, 2016 When you aren’t marrying your SEO efforts with your content marketing, you aren’t going to get the best results. As an optimization geek, I’m … Continue reading 5 more super-common SEO mistakes content marketers make
