by Brittany LaegerSeptember 9, 2016 Video is one of the most powerful and most underused tools in a company’s toolbox. It has the unprecedented ability to increase viewer engagement, increase time on site, and ultimately boost conversion on your website. But creating a start-to-finish strategy for online video promotion can be a huge task, especially … Continue reading A Marketer’s Guide to Online Video Promotion
by Adam Frankel Follow @FrankelInteractSeptember 7, 2016 The online marketing industry is increasingly relying with automation to manage their campaigns, and their successes validate the shift. Success in online marketing depends on: How much time one spends How much effort he puts in Marketing automation tools are a benefit to inbound marketers. Using such tools … Continue reading 7 Automation Trends for Digital Marketers to Follow
by Laurie Sullivan, Staff Writer @lauriesullivan, September 7, 2016 Marketers can now calculate reach and frequency against a database of how people spend their time on activities and with media for all measured channels from TV and radio to mobile, gaming, social media, and search. A partnership between Telmar and USA TouchPoints adds 86 media … Continue reading Telmar, USA Touchpoint Help Marketers Boost Targeting Reach
by Kayla Matthews Follow @KaylaEMatthewsSeptember 5, 2016 Do infographics have a place in the modern internet user’s cache of enjoyable content anymore? Or are they a thing of the past? Once a sure-fire way to draw attention to a topic, infographics seem to be losing their appeal to readers, maybe due to the sheer number … Continue reading 8 Reasons Marketers Should Still Care About Infographics
by Jack Loechner, Staff Writer @mp_research, September 2, 2016 The struggle to optimize the marketing mix across channels has recently been called the biggest challenge facing marketers, according to a newly-released study from Millward Brown Digital (MBD,) and summarized by Marketing Charts. The Millward Brown study says that this continues to be a monumental struggle, … Continue reading Marketers Not Confident With Their Ad Channel Mix
Columnist Joshua Reynolds takes a look at McDonald’s ad strategy during the Games, how Panera Bread moved in on the fast-food giant’s blind spot and what marketers can learn from the outcome. Joshua Reynolds on August 30, 2016 lazyllama / Shutterstock.com If you tuned into the recent Rio Olympics, you saw many inspiring acts of … Continue reading Hitting blind spots on the way to gold? Olympics ads remind marketers to sweat the data details
by Laurie Sullivan@lauriesullivan, August 25, 2016 Marketers might need to rethink ways to reach higher-educated consumers, as discretionary spending could take a back seat for many during the next few years as the job market continues to shift. With the topic of back to school on everyone’s mind, Adobe Digital Insights (ADI) set out to … Continue reading Educational Behavioral Shifts Valuable For Marketers
Recently, valid email addresses have been fraudulently added to many open email lists, flooding inboxes with spam and resulting in a blockage of IP addresses. Barry Levine on August 26, 2016 Here’s a new worry that digital marketers can add to their growing list: A recent spate of email list bombings has led international spam … Continue reading Marketers, make sure you are not being list-bombed and blocked by Spamhaus
by Stephen Jeske Follow @stephenjeskeAugust 23, 2016 If you thought Pinterest was just another social media site, think again. In June, the company released information on “new ways to shop with Pinterest,” cementing its position as a viable purchasing platform. Granted, it’s been about year since they introduced a way to buy stuff found on … Continue reading How Pinterest’s Shopping Cart Implementation Affects Marketers
by Jack Loechner, Staff Writer @mp_research, August 19, 2016 According to the 2016 State of Lead Generation survey from Ascend2, improving the quality of leads generated is a top priority for 77% of marketing influencers. The quality of leads handed off to sales significantly impacts an organization’s ability to achieve the next most important goal … Continue reading Improving Quality Leads Considered Most Important For Marketers
