August 19, 2016
Social media is about putting the brand out there to interact with the large online community. When you think of social media, you may think of major networks such as Facebook and Twitter. However, Instagram is crushing both networks regarding brand engagement across the board—from the retail industry to apparel. Furthermore, Instagram has over 500 million accounts and more than 300 million daily users. Without a doubt, it is one of the best avenues for social media marketing.
Below is a list of the best tools you can use to leverage Instagram for your marketing:
Yotpo’s platform helps marketers to leverage user-generated content (UGC), the most trustworthy form of content. Using the various tools in your Yotpo dashboard, you can automate the process of asking customers for reviews that you can embed and promote to various content page, landing page and advertising media placements. New to Yotpo is its social curation solution, which allows you to find and gain permission to use great visual UGC from Instagram, all from a handy moderation dashboard.
Curating content from social networks can be tricky business, especially when it comes to the discovery of trending content, publishing rights management, and integrating a selling strategy. With Yotpo, you can enhance the experience of product discovery for your audience. All you need to do is to tag your products into your curated collection of Instagram posts. You can then use a simple embed code to place your collections on product pages, your homepage or wherever else you want to capitalize on the authenticity of UGC.
Aside from using a content curation tool, another way to discover user-generated content is to use the Repost app.Bear in mind that Instagram lacks a built-in feature that enables users to re-share posts. With the Repost app, all you need to do is to find the content you want to share, open the Menu (triple dot icon), choose Copy Share URL, head back to the app, and tap the post you want to share. The original owner will then be credited in your re-share.
ScheduGram helps you cut through all the tedious work of Instagram account management so you can focus on your content. Using the app, you can upload all your images and videos in a single gallery so you can easily edit, beautify, and share them for all of your Instagram accounts. You can also manage a sharing calendar to make sure you regularly post content when they reach the most audience.
Take note that you can make the most out of ScheduGram if you manage multiple Instagram accounts under the same company or different clients. Your fashion company, for example, may have a different Instagram account from your fitness blog. ScheduGram enables you to develop content for all of these accounts in one place.
4. Wishpond – Instagram Hashtag Contest
Wishpond is an all-in-one lead generation platform that also offers one of the most important things you need in your Instagram marketing strategy—a hashtag contest tool. Keep in mind that holding contests in social media is a great way to create buzz, earn loyal customers, and establish the authority of your brand. A hashtag contest, however, requires you to scour the databases of social networks and sift through the submissions of potentially thousands of participants.
With Wishpond, you can quickly collect all Instagram photos with a specific hashtag so you can focus on handpicking the winners. It also comes with all the tools needed to manage your Instagram contest such as a built-in voting feature, real-time analytics, and custom code support. Just remember that the Instagram contest feature is bundled together with some other services offered by Wishpond, so you might as well use them to improve your overall marketing.
Just like any other marketing strategy, you need constant optimization to help you reap the full benefits of any platform. For this process, you need a tool like Iconosquare—a comprehensive marketing and analytics tool for Instagram. It works by measuring your follower growth, identifying your most influential followers, and visualizing factors that measure engagement; such as likes, comments, and hashtag performance.
Aside from tracking, Iconosquare is complete with tools to help you manage and engage your Instagram audience. You can curate user-generated content, run hashtag contests, and integrate other social networks such as Facebook and Twitter. Of course, Iconosquare also has analytics for your engagement tactics to have a more solid social marketing strategy.
Without Instagram in your marketing strategy, you are missing out on the platform with the highest brand engagement rate and a community that’s 500 million strong. You can use the tools above to make sure you take advantage of the opportunity for immense growth with Instagram. Go ahead and pick the best tool(s) that suits your preferences and needs.Digital & Social Articles on Business 2 Community