Are you clinging to outdated marketing approaches and technologies? Columnist Sonjoy Ganguly says it’s time to shake things up and unlock ABM’s potential. Sonjoy Ganguly on June 29, 2017 “If you always do what you’ve always done, you’ll always get what you’ve always got.” This is the statement I made to my wife while we … Continue reading Calling all B2B sellers and marketers: Business as usual is holding you back
Voice search is being adopted for a variety of purposes, and columnist Nate Dame makes the case that its influence on B2B decision-makers is growing as well. B2B marketers, be prepared! Nate Dame on June 29, 2017 Voice search is commonly discussed in the context of local and B2C SEO, but it’s being used … Continue reading Voice search and SEO: Why B2B marketers need to pay attention now
Angela Southall — June 28, 2017 Follow @mentionmeshare — June 28, 2017 Pinterest initially burst onto the social media scene to great fanfare a few years ago, introducing a new and intuitive way for people to save and curate their favourite things. It duly (and rapidly) built a loyal user base that’s still going strong … Continue reading Pinterest Developments: 3 Reasons Marketers Should Take Note
Stacey Rudolph — June 23, 2017 — June 23, 2017 Unlike in the past when consumers used to browse the internet from the PC only, these days the average consumers switches from device to device on a daily basis. This is what is known as cross-device consumption. According to Marketing Land, the typical consumer now … Continue reading Why Marketers Should Embrace Cross-Device Marketing Strategy [Infographic]
Dave Sutton — June 12, 2017 — June 12, 2017 If you’re going to invest the time and money to protect your intellectual property, you must be prepared to defend your rights. – Jim Blasingame, Small Business Advocate A couple of weeks ago, I was interviewed by Jim Blasingame, host of the syndicated radio program … Continue reading 3 Proven Ways Marketers Protect Intellectual Property
Mark Miller — June 9, 2017 Follow @MMtwopointfive— June 9, 2017 If you pay for online advertising, odds are good that at least some of your ads have been automatically removed from the screen of your target audience by a technology called ad blocking. As advertising recruiters, we’ve watched this rapidly-growing trend transform the digital … Continue reading 6 Marketers That Can Help Ad Block-Proof Your Online Media Strategy
Jonathan Chan — June 6, 2017 Follow @joncwrites— June 6, 2017 Are you steadily getting Instagram followers with members of your target audience? That’s awesome! As your audience grows in size you’ll be able to leverage your community to increase leads and sales for your company. You can do this by focusing on posting high … Continue reading The Power of Instagram Stories for Marketers
LB Wales IV — June 4, 2017 Follow @lbwalesiv— June 4, 2017 B2B marketers have greater challenges than their e-commerce counterparts when it comes to figuring out the optimal online experience. While e-commerce marketers have been striving to make their websites match their in-store experiences, most B2B marketers don’t have the benefit of such a … Continue reading B2B Marketers: Why Your Website Is Like a Bad Conversation at a Trade Show Booth
Columnist and Bitly senior content strategist Blaise Lucey recounts a circuitous user journey and discusses the lessons that marketers can learn from it. Blaise Lucey on May 26, 2017 Kathy Hutchins / Shutterstock.com My mom likes Bruno Mars. She also likes to hike and run. So she was excited when she got an iPod … Continue reading What a 32-step journey to a Bruno Mars album can teach marketers and tech companies
Columnist Ratko Vidakovic walks you through ways to detect the warning signs of ad fraud to help you eliminate it from your campaigns and boost the performance of your marketing efforts. Ratko Vidakovic on May 22, 2017 Ad fraud seems to consistently produce news headlines in the advertising world. Half the time it’s people … Continue reading Ad fraud detection: A guide for marketers
