How secure is your email program? Columnist Scott Heimes believes DMARC is a vital tool in the war against fraudsters and outlines easy ways to implement it in your own organization. Scott Heimes on September 8, 2017 In the world of email marketing, there are two types of professionals: those who concern themselves with … Continue reading An email marketer’s top-level guide to DMARC, your best anti-phishing tool
Which AI Technologies Matter For Marketers? by Ted Shaw , Op-Ed Contributor, September 1, 2017 Artificial intelligence is the single most-hyped trend of 2017. If you’re lived through big data and digital transformation, you may be skeptical that something else will come around next year, too. I don’t think so. AI is really a bigger … Continue reading Which AI Technologies Matter For Marketers?
Jessica Davis — September 1, 2017 Follow @godotmedia — September 1, 2017 Simon / Pixabay It’s every digital marketer’s desire to make the most of Facebook, but there are several barriers that stand in the way. While some marketers can’t figure out what their content is lacking, others struggle know what they want to create … Continue reading 7 Free Facebook Marketing Tools for Savvy Digital Marketers
By Liz Farquhar August 30th, 2017 Ad viewability is a major concern for marketers and advertisers. And between ad-blocking and flawed viewability standards (which seemingly get harder to enforce by the day) there is plenty to be concerned about. In addition to worrying about programmatic ad placements, marketers are also up against click fraud issues, which … Continue reading What Can Marketers Do About Ad-Blocking?
When it comes to social influence, governments and other public agencies have a lot to learn from brand marketers. Contributor Scott Wilkinson discusses how agencies can adapt to this new economy to win public support. Scott Wilkinson on August 29, 2017 Over the last decade, we have watched social media upend institutions and topple … Continue reading Mapping the new economy of micro-influence: What governments can learn from brand marketers
Shane Shirley — August 28, 2017 Follow @FactoryDPromos — August 28, 2017 TeroVesalainen / Pixabay More than 90 percent of retail brands are active on two or more social media channels. However, more than 80 percent also said that their customer engagement methods on social media need improvement. As John Andrews and Ted Rubin (PrevailingPath.com … Continue reading 9 Social Media Ideas for Retail Marketers
Search Marketers Not Ready For Mobile-First Indexing by Laurie Sullivan @lauriesullivan, August 24, 2017 As Google moves closer to pushing out its index based on mobile searches rather than desktop, it’s not clear whether marketers are keeping up with the pace of change. During this week’s Google webmasters hangout, John Mueller of Google did not … Continue reading Search Marketers Not Ready For Mobile-First Indexing
Ivan Ivanov — August 24, 2017 — August 24, 2017 During the past few weeks, the future of Twitter seems to be hanging in the balance. The stock of the social media microblogging platform is falling, and their active user base numbers don’t seem to be painting a good picture either. Nevertheless, with the fast … Continue reading The Twitter To-Do Checklist For Social Media Marketers
As marketers’ jobs become increasingly fast-paced and 24/7, columnist Scott Vaughan shares four ways to help you overcome the time challenge and meet ever-growing expectations. Scott Vaughan on August 21, 2017 It’s August. The perfect time for a summer holiday break. But wait, there’s no time. We’ve got programs to deliver, content to craft, nurture … Continue reading Time: Marketers’ most precious resource & ways to maximize it
Robots aren’t taking over marketing quite yet. But columnist Joe Hyland says if you want to save your job from AI, you need to make a human connection and climb up the marketing ladder. Joe Hyland on August 18, 2017 When two of the world’s leading AI research firms, Google DeepMind and Open AI, team … Continue reading Don’t worry, marketers. Robots won’t replace you… yet.
