Contributor EJ McGowan shares what roadblocks email marketers are hitting and offers suggestions to improve content, integrate with other channels and keep ahead of legal problems. EJ McGowan on February 16, 2018 The start of a new year is the perfect time to reflect on last year’s campaigns and set achievable goals for the … Continue reading The challenges email marketers face in 2018 and how to overcome them
And its answer can determine if the tech endures — or is a flash-in-the-pan. Barry Levine on February 8, 2018 RedBubble AR app Here’s the key question marketers face when it comes to augmented reality (AR): What kind of reality wants to be augmented, and why? Certainly, there are many ways in which reality … Continue reading Marketers have one main question to answer when it comes to AR
Bob Van Rossum — February 7, 2018 Follow @BobVR — February 7, 2018 Are you a marketing professional who takes advantage of social media to build your personal brand and build valuable connections? As digital marketing headhunters, we often see even the most seasoned professionals make mistakes on social media that are easily avoidable. Sure, … Continue reading 7 Common Mistakes Marketers Must Never Make on LinkedIn
Contributor Matt Umbro lays out the qualities you should be looking for in new hires, while also cultivating them in yourself as you progress in your career. Matt Umbro on February 7, 2018 When you think of traits successful digital marketing employees possess, what comes to mind? Maybe they are hard workers, pay attention to … Continue reading Successful digital marketers possess these 3 traits. Do you?
Kristen Dunleavy — February 2, 2018 Follow @KristenWritesIt — February 2, 2018 Does the name Ned Ryerson ring a bell? If you are a fan of the movie “Groundhog Day,” it does. Ned is the insurance salesman famous for his “whistling belly button trick in high school” who hounds Phil Connors, portrayed by Bill Murray. … Continue reading Don’t Be Like Ned: 3 ‘Groundhog Day’ Lessons for Email Marketers
Bing Ads Introduces Fix To Help Marketers Track Conversions On Safari by Laurie Sullivan @lauriesullivan, January 31, 2018 Getting serious about helping marketers follow the click, Bing on Wednesday introduced a way to follow ad clicks on Safari after Apple changed the way that marketers could track conversions on its browser. Apple made the change … Continue reading Bing Ads Introduces Fix To Help Marketers Track Conversions On Safari
Inaccurate Data Still Holding Back Marketers by Laurie Sullivan , Staff Writer @lauriesullivan, January 24, 2018 The biggest mistake companies make is not factoring in the cost of bad data. Only 17% of companies factor in the cost of bad data when calculating return on investments, according to findings from a report by Radius and … Continue reading Inaccurate Data Still Holding Back Marketers
Carolee Bennett — January 19, 2018 Follow @medialogic — January 19, 2018 When the Huffington Post article on “why Millennials are facing the scariest financial future of any generation since the Great Depression” first came out, it quickly made the rounds both on social media and at the “watercooler” here in the office. The reason? … Continue reading What Marketers Can Learn From the Viral HuffPost Piece on Millennials’ Financial Future
Bonnie Harris — January 18, 2018 Follow @waxmarketing — January 18, 2018 ToffanelloG / Pixabay Digital marketing has been on the rise for years. With the advent of search engine optimization, email newsletters and social media, marketers have an endless toolset of methods to reach new customers. Blockchain cryptocurrency technology could throw a wrench in … Continue reading What Cryptocurrency Means for Digital Marketers
Dear Marketers, Data Alone Cannot Cure Your Personalization Problems by Eric Porres , (January 16, 2018) In a recent survey of our Fortune 500 customers, we asked them to rank their most common data challenges. Integrating multiple data sources was the top result, with analyzing data to draw insights and acting on the data tied … Continue reading Dear Marketers, Data Alone Cannot Cure Your Personalization Problems
