Bonnie Harris — January 18, 2018 Follow @waxmarketing — January 18, 2018 ToffanelloG / Pixabay Digital marketing has been on the rise for years. With the advent of search engine optimization, email newsletters and social media, marketers have an endless toolset of methods to reach new customers. Blockchain cryptocurrency technology could throw a wrench in … Continue reading What Cryptocurrency Means for Digital Marketers
Dear Marketers, Data Alone Cannot Cure Your Personalization Problems by Eric Porres , (January 16, 2018) In a recent survey of our Fortune 500 customers, we asked them to rank their most common data challenges. Integrating multiple data sources was the top result, with analyzing data to draw insights and acting on the data tied … Continue reading Dear Marketers, Data Alone Cannot Cure Your Personalization Problems
Contributor Brian Solis says marketers need to move away from traditional vanity metrics and look toward AI and machine learning to identify the most valuable customers and deliver targeted experiences. Brian Solis on January 9, 2018 Did you know that 80 percent of users churn within three months of downloading an app? That’s because … Continue reading How AI and CLV help app marketers drive business growth
This emerging ecosystem — which is developing unique applications for marketing, ads and search — comes with its own lingo. Barry Levine on January 9, 2018 Perhaps you’ve just recently gotten your head around new terms like “header bidding,” “machine learning” or “growth hacking.” Well, time to unwrap your head once again. Because an … Continue reading Marketers, here are some blockchain terms you might want to know
From putting customers first to sharing data, columnist Mike Sands lays out key goals every marketer should keep top of mind in 2018. Mike Sands on January 8, 2018 As I watched the ball drop on New Year’s Eve, I reflected on where I think we, as marketers, dropped the ball in 2017, and … Continue reading 3 resolutions marketers must keep to thrive in 2018
Kristen Dunleavy — January 5, 2018 Follow @KristenWritesIt — January 5, 2018 “The most effective way for the decision makers in organizations to realize financial success is to ensure their businesses get ever better at meeting the needs, wants and expectations of their customers,” writes Ian Golding at CustomerThink. “By doing so, not only will … Continue reading 4 Services to Help Email Marketers Elevate Customer Experience in 2018
Frito-Lay CMO Jennifer Saenz says listening to consumers is a top priority if you want to build marketing experiences that drive engagement. Amy Gesenhues on January 5, 2018 Jennifer Saenz began her career as an intern with Frito-Lay more than 12 years ago. She worked her way through the ranks, and in March of … Continue reading Frito-Lay CMO says marketers need a listen-first mentality to be successful
2018 Search Resolutions From Marketers At Brands, Agencies, Analyst Firms by Laurie Sullivan @lauriesullivan, (January 05, 2018) Most people center their New Year’s resolution on major life-changing goals. Be a better person. Work out five days per week. Eliminate sugar. When it comes to search marketing, resolutions among analysts, marketers and agency executives centered on … Continue reading 2018 Search Resolutions From Marketers At Brands, Agencies, Analyst Firms
As we head into the new year, now is the time to solidify your goals for customer retention and advocacy. Contributor Matt Zilli discusses three key factors marketers need to be thinking about in 2018. Matt Zilli on December 29, 2017 The year 2018 will be the watershed year when savvy marketers move to … Continue reading Three things marketers must do to better serve customers in 2018
Don’t stick with the same old email marketing tactics you used this year. Columnist Ryan Phelan outlines 9 ways you can push the envelope in 2018. Ryan Phelan on December 22, 2017 I anticipate Christmas and the holiday season as eagerly as anybody. I even look forward to the flood of emails that begins … Continue reading Message to email marketers: Show me something different in 2018
