Social media OR SEO – it’s a balancing act to decide which is best to use and to decide which is more important. So, even though I’ve my own opinions, I decided to ask 20 different renowned marketers what their opinion on the was on whether one takes precedence over the other. Q. Social Media … Continue reading Social Media Or SEO? 20 Top Marketers Share Their Opinion!
Prasant NaiduFebruary 27, 2015 Today most marketers are converting less than 1% of all possible leads, because 90% of a buyer’s path to purchase is completed before a salesperson comes into the picture, says Forester Research. “As a marketer and business leader with years of experience in this space, I know that effectively reaching, nurturing … Continue reading Why B2B Marketers Should Be Interested In LinkedIn’s Lead Accelerator And Display Network
by Shannon Hutcheson February 27th, 2015 Shannon Hutcheson Shannon Hutcheson is a day dreamer, sarcastic cheekster, cat herder, gamer, and bookaholic. She’s an experienced copy editor and a moderator at MyBlogGuest. What Is (A) Nofollow? Nofollow is an indication that can be added to a link to tell search engines you recommend they not follow … Continue reading Nofollow Link Attribute: Essential Information For Marketers & Managers
Janet FoutsFebruary 27, 2015 We all *think* we’re doing great when the Twitter alerts are rolling, Email’s pinging, Facebook is always open and your RSS feeds are pushing you new content to share. Efficient right? Yeah. No. The thing is, study after study shows us that multi-tasking is a myth. You’re not multi-tasking at all. … Continue reading Stop Multi-Tasking Social Media
Columnist Peter Minnium of the Interactive Advertising Bureau (IAB) says online ads are getting more creative, and more tailored to their objectives. Peter Minnium on February 25, 2015 Digital advertising creativity is flourishing, having undergone a dramatic transformation over the past several years. Gone are the days of using digital ads almost exclusively for direct … Continue reading The 3 Ad Creative Types Digital Marketers Need To Master
Columnist Steve Dille shares deliverability insights gathered directly from ISPs at two recent industry conferences. Steve Dille on February 24, 2015 There’s nothing more valuable than assembling some serious industry brainpower in one room for a good discussion around immediate and future challenges, and we were recently able to get up close and personal with two — … Continue reading 8 Things The Top Mailbox Providers Really Want Email Marketers To Know
James Green notes that the keys to successful seasonal marketing are timing, hidden insights, personalization and omni-channel strategies. James Green on February 23, 2015 Each year, marketers look forward to seasonal promotions to drive a spike in sales. Prior to each event — whether it’s the Super Bowl, Mother’s Day or Back-to-School (BTS) — search … Continue reading How Marketers Can Drive Seasonal Sales With Intent Data
Laura NollFebruary 22, 2015 Building and maintaining reliable relationships with each of your clients can be one of the best strategies for ensuring customer satisfaction and retention. The challenge, though, comes in scaling your strategies to efficiently connect with many customers on a personal level. Enter email. Sending and reading email is the most popular … Continue reading Reengagement Strategies for Email Marketers
Jeremy TaylorFebruary 13, 2015 Inbound marketing is a lot like dating. Move too fast and you’ll scare your prospects away, but if you take the time to get to know them, build trust and demonstrate your expertise then it could turn into a long term relationship, or even a happy marriage. This new infographic from … Continue reading A Marketer’s Guide to Dating in 4 Steps (Infographic)
Big agencies climb on board the location-analytics train. Greg Sterling on February 12, 2015 For well over a decade the internet has influenced billions and billions of dollars of local or offline spending. But that was largely ignored because it was almost impossible to track digital ads to the offline point of sale (outside of … Continue reading Online-To-Offline Metrics Increasingly Available, Important To Marketers
