Jeremy TaylorFebruary 13, 2015 Inbound marketing is a lot like dating. Move too fast and you’ll scare your prospects away, but if you take the time to get to know them, build trust and demonstrate your expertise then it could turn into a long term relationship, or even a happy marriage. This new infographic from … Continue reading A Marketer’s Guide to Dating in 4 Steps (Infographic)
Big agencies climb on board the location-analytics train. Greg Sterling on February 12, 2015 For well over a decade the internet has influenced billions and billions of dollars of local or offline spending. But that was largely ignored because it was almost impossible to track digital ads to the offline point of sale (outside of … Continue reading Online-To-Offline Metrics Increasingly Available, Important To Marketers
Still, most marketers devoted just up to 5 percent of their budgets last year to native ads. Ginny Marvin on January 30, 2015 Yahoo CMO Kathy Savitt on Yahoo’s Native Ad Impact, Digital New Fronts 2014 Marketers are planning to increase investment in native advertising. Sixty-three percent of marketers say they’ll be spending more on … Continue reading Native Advertising Budgets Will Rise In 2015, Say Marketers
Janette SpeyerJanuary 30, 2015 As social media marketers, we always take pride in the creation of good content to better communicate with our audience. Personally, I am always looking for inspiration to complete many of my daily tasks. The overwhelming amount of content that has to be created to push out to our followers or … Continue reading 12 Inspiring Quotes From Top Social Media Marketers
The surge in media consumption around the big game gives marketers big opportunities to re-connect with site visitors engaging with Super Bowl content. Ginny Marvin on January 29, 2015 Just because you’re company isn’t among the handful of brands forking over the big bucks for the chance to capture millions eyeballs during the Super Bowl, … Continue reading How Marketers Can Turn Super Bowl Mania Into Sales With Retargeting
Scott TaftJanuary 27, 2015 The disappearing act messaging app known as Snapchat has been the underdog darling of the social media game ever since it showed its little ghost face back in 2011. Ever since then this teen-dominated medium has been doubted by many seasoned digital marketers and social “gurus”. But the app really made … Continue reading Are Digital Marketers Ready for Snapchat ‘Discover’?
Jeff BullasJanuary 15, 2015 Headlines were the key tactic to make people buy newspapers, buy books and magazines. Now they make people click and share on the web and your mobile phone. Bloggers, publishers and marketers are always on the lookout for attracting attention to drive traffic, engage with their readers and customers and make … Continue reading 22 Headlines That Went Viral. Have These Marketers Cracked the Code?
Columnist Andrew Waber of Chitika shares his thoughts on two important trends: wearables and the connected home. Andrew Waber on January 14, 2015 In recent years, the Consumer Electronics Show (CES) has become a tech-industry touchstone – a venue where companies from almost every corner of the space look to showcase what they believe will be … Continue reading CES 2015: The Big Trends That Should Matter To Marketers
Mark HarringtonJanuary 14, 2015 As Marketing increasingly becomes a data-driven discipline within the organization, the ability to centralize, synthesize and analyze fragmented data streams across an array of channels is critical. This is particularly important for brands that deliver customer experiences across a spectrum of channels from in-store and online to mobile apps and social networks. … Continue reading Five Advantages Savvy Marketers Gain From Consumer Management [Infographic]
Mobile marketing will also get more resources in 2015 according to a global survey by Salesforce Marketing Cloud. Martin Beck on January 13, 2015 A large majority of marketers plan to increase their spending on social media marketing — both paid and organic — in 2015, according to a new survey. Salesforce Marketing Cloud polled … Continue reading Survey: 70% Of Marketers Plan To Boost Social Spending In 2015
