John W HayesMarch 9, 2015 Email marketing’s currency is on the rise according to a survey conducted by the leading cloud based technology company Salesforce.com. In a poll of 5,000 marketers, 73% of those surveyed stated that email marketing was core to their business. The survey suggests that marketers are placing more importance on email … Continue reading Email Marketing’s Growing Importance in 2015 (5,000 Marketers Can’t be Wrong)
Tag Archives: Marketers
Putting Your Best Face Forward: Quick Strategies for Email Marketers
Jason WarnockMarch 6, 2015 Mom always said to put your best face forward. When you were younger, that meant tucking in your shirt and washing your hands. In the hyper-competitive emailing marketing environment, mom’s advice still rings true. Consumers are becoming increasingly more selective about the emails that they open. Many emails are tossed directly … Continue reading Putting Your Best Face Forward: Quick Strategies for Email Marketers
Social Media Or SEO? 20 Top Marketers Share Their Opinion!
Social media OR SEO – it’s a balancing act to decide which is best to use and to decide which is more important. So, even though I’ve my own opinions, I decided to ask 20 different renowned marketers what their opinion on the was on whether one takes precedence over the other. Q. Social Media … Continue reading Social Media Or SEO? 20 Top Marketers Share Their Opinion!
Why B2B Marketers Should Be Interested In LinkedIn’s Lead Accelerator And Display Network
Prasant NaiduFebruary 27, 2015 Today most marketers are converting less than 1% of all possible leads, because 90% of a buyer’s path to purchase is completed before a salesperson comes into the picture, says Forester Research. “As a marketer and business leader with years of experience in this space, I know that effectively reaching, nurturing … Continue reading Why B2B Marketers Should Be Interested In LinkedIn’s Lead Accelerator And Display Network
Nofollow Link Attribute: Essential Information For Marketers & Managers
by Shannon Hutcheson February 27th, 2015 Shannon Hutcheson Shannon Hutcheson is a day dreamer, sarcastic cheekster, cat herder, gamer, and bookaholic. She’s an experienced copy editor and a moderator at MyBlogGuest. What Is (A) Nofollow? Nofollow is an indication that can be added to a link to tell search engines you recommend they not follow … Continue reading Nofollow Link Attribute: Essential Information For Marketers & Managers
Stop Multi-Tasking Social Media
Janet FoutsFebruary 27, 2015 We all *think* we’re doing great when the Twitter alerts are rolling, Email’s pinging, Facebook is always open and your RSS feeds are pushing you new content to share. Efficient right? Yeah. No. The thing is, study after study shows us that multi-tasking is a myth. You’re not multi-tasking at all. … Continue reading Stop Multi-Tasking Social Media
The 3 Ad Creative Types Digital Marketers Need To Master
Columnist Peter Minnium of the Interactive Advertising Bureau (IAB) says online ads are getting more creative, and more tailored to their objectives. Peter Minnium on February 25, 2015 Digital advertising creativity is flourishing, having undergone a dramatic transformation over the past several years. Gone are the days of using digital ads almost exclusively for direct … Continue reading The 3 Ad Creative Types Digital Marketers Need To Master
8 Things The Top Mailbox Providers Really Want Email Marketers To Know
Columnist Steve Dille shares deliverability insights gathered directly from ISPs at two recent industry conferences. Steve Dille on February 24, 2015 There’s nothing more valuable than assembling some serious industry brainpower in one room for a good discussion around immediate and future challenges, and we were recently able to get up close and personal with two — … Continue reading 8 Things The Top Mailbox Providers Really Want Email Marketers To Know
How Marketers Can Drive Seasonal Sales With Intent Data
James Green notes that the keys to successful seasonal marketing are timing, hidden insights, personalization and omni-channel strategies. James Green on February 23, 2015 Each year, marketers look forward to seasonal promotions to drive a spike in sales. Prior to each event — whether it’s the Super Bowl, Mother’s Day or Back-to-School (BTS) — search … Continue reading How Marketers Can Drive Seasonal Sales With Intent Data
Reengagement Strategies for Email Marketers
Laura NollFebruary 22, 2015 Building and maintaining reliable relationships with each of your clients can be one of the best strategies for ensuring customer satisfaction and retention. The challenge, though, comes in scaling your strategies to efficiently connect with many customers on a personal level. Enter email. Sending and reading email is the most popular … Continue reading Reengagement Strategies for Email Marketers
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