Video is the perfect medium to enhance your existing strategies, says columnist Michael Litt, and will help you nurture leads and close deals. Michael Litt on April 24, 2015 Marketers have a lot on their plates, and their jobs aren’t getting any easier. Marketing technology is getting more complex. Sales teams continue to want more … Continue reading Video Is A Marketer’s Best Friend
Blaise LuceyApril 19, 2015 It’s 2015 and the word “responsive” can still strike fear in any marketer’s heart. Creating effective mobile marketing campaigns is hard, whatever the channel. For most marketers, making something responsive means long meetings with design and web teams, if not outsourcing big chunks of projects to agencies. Maybe that’s why nearly … Continue reading Why Responsive Design Doesn’t Mean What Email Marketers Think It Means
Pam MooreApril 17, 2015 Many digital and social marketers shy away from data and analytics. The foolish marketers may fear it’s the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. This couldn’t be further from the truth. Smart marketers know that data and … Continue reading 10 Business Reasons Smart Digital Marketers Must Embrace Data And Analytics
Pam MooreApril 17, 2015 Are you a digital marketing leader struggling with not enough time, budget or people to help you implement your social business and marketing programs and kick butt in the world of social, digital marketing, and business! Many social and digital marketers feel that they are pulled into too many directions. They … Continue reading Digital And Social Marketers Must Learn To Lead And Say No!
Azure CollierApril 11, 2015 One way to keep up with the changes in social media marketing is to follow the experts — read their blogs, follow their social media feeds and subscribe to their newsletters. You can also attend conferences to see the experts in person, meet others in your industry, and learn about the … Continue reading 5 Social Media Takeaways for Small Business Marketers from #SMMW15
Jordie van RijnApril 11, 2015 We are pleased to announce that email industry heavy weight Jordie Van Rijn from Email Monday among many other well respected email marketing events, blogs and websites like email vendor selection has agreed to write a series of blogs for display block. The first of which is below. Please make … Continue reading Research Piece On What Email Marketers Are Focusing On
Andy LewkowiczApril 10, 2015 The business world has seen plenty of outsourcing trends. Business process outsourcing (BPO), legal process outsourcing (LPO) and knowledge process outsourcing (KPO) have all become standard for many companies seeking to increase productivity while reducing costs. The marketing organizations, however, have long been the holdout in this outsourcing trend, but that … Continue reading When Marketers Need to Outsource: A Guide to Choosing an MPO
Laurie Sullivan @lauriesullivan, (April 09, 2015) Search marketers familiar with auction-based advertising could have a new opportunity if the trend continues. Picture this: One ad budget, five advertising channels, and an automated auction-based platform that works similar to those focused on search like Bing Ads and Google AdWords. It can allocate budgets across channels, in … Continue reading Programmatic Giving Search Marketers Opportunity To Oversee Other Media
As the rate of change within marketing accelerates, brands will either lead or be left behind. Columnist Paul Roetzer posits that marketing talent, not technology, will determine the winners and losers. Paul Roetzer on April 1, 2015 Marketing technology solutions are abundant, but the talent fully trained to activate and optimize them is scarce. That … Continue reading 20+ Resources For Building Tech-Savvy Modern Marketers
Wishpond BlogMarch 28, 2015 With over 300 million users, you can’t go far these days without seeing someone staring down at their screen, scrolling through Instagram. It makes sense, as Instagram is the fastest growing social media platform out there. It has become the social network over the past few years, and as it turns … Continue reading Instagram Hashtag Contests: Examples And Best Practices For Marketers
