As the rate of change within marketing accelerates, brands will either lead or be left behind. Columnist Paul Roetzer posits that marketing talent, not technology, will determine the winners and losers. Paul Roetzer on April 1, 2015 Marketing technology solutions are abundant, but the talent fully trained to activate and optimize them is scarce. That … Continue reading 20+ Resources For Building Tech-Savvy Modern Marketers
Wishpond BlogMarch 28, 2015 With over 300 million users, you can’t go far these days without seeing someone staring down at their screen, scrolling through Instagram. It makes sense, as Instagram is the fastest growing social media platform out there. It has become the social network over the past few years, and as it turns … Continue reading Instagram Hashtag Contests: Examples And Best Practices For Marketers
Lucy HardakerMarch 18, 2015 According to Workbooks, 90% of the world’s data has been created in the past two years alone….which means there’s A LOT of data available to marketers right now. Your team need to start drawing valuable data insight if you want to truly understand your prospects’ buying behaviour, increase lead generation and … Continue reading How To Build a First-Rate Team Of Data-Driven Marketers
Facebook’s latest ad targeting product homes in on people living away from their native countries. Martin Beck on March 17, 2015 Facebook today announced a new advertising targeting feature that gives marketers the ability to reach the 92 million expats on Facebook. The feature enables marketers to target expatriates living within a given country or … Continue reading Marketers Can Now Target Facebook’s 92 Million Expats
by Heba Hosny March 17th, 2015 The content marketing scene is brimming with big players. Most of them get noticed soon enough because hungry audience are eager for outstanding content. As a self-proclaimed Aha expert, I enjoy following content marketers who have an edge. To name just a few, I’m hooked on Marie Forleo, … Continue reading The 10 Deliciously Unique Content Marketers To Follow On Twitter
Dave OrecchioMarch 14, 2015 Would you run your business without a strategy for product development, sales growth, and marketing? If your answer to this question is “NO”, then you will be surprised that 50 percent of digital marketers do not have a content strategy according to the state of digital marketing 2015 by Smart Insights. … Continue reading 50 Percent Of Marketers Don’t Have A Content Strategy – Digital Marketing Research
Jennifer KardellMarch 14, 2015 Have You Considered Volunteering With And Mentoring Marketing Students? Maybe You Should. One of the greatest things about social media is how busy it keeps us, whether it’s entertaining us for hours with mindless scrolling of the news feeds on Twitter, Facebook and Instagram or researching the constant change in new … Continue reading Teaching The Next Generation Of Social Media Marketers
Reeyaz HamiraniMarch 11, 2015 Since its introduction, Facebook Login has been one of the most convenient and widely used means of identity authentication across both web and mobile. A quick and simple way for users to sign up for their favorite sites and applications without having to create new login credentials, Facebook Login was used … Continue reading Marketers and Developers: Are You Ready for Facebook Login’s Imminent Deadline?
Lindsey GroepperMarch 10, 2015 At BLASTmedia, we work with a lot of clients whose target audience is high-level marketers. On top of being marketers ourselves, we’re always on the hunt for learning opportunities that help us – and our clients – better connect with customers and share new ways to tell our brand stories. Now … Continue reading Calendar Check: Five Can’t-Miss Spring Events for Modern Marketers
Facebook is working with DataSift to give U.S. and U.K. businesses insight into what people are talking about on the social network. Martin Beck on March 10, 2015 Marketers will finally be able to drink from Facebook’s data firehose. At least some marketers. And perhaps sip is a better way to put it, but Facebook … Continue reading Facebook Opens “Topic Data” Firehose To Select Marketers
