Delia Tugui — April 5, 2019 — April 5, 2019 A freelance social media marketer can help you gain additional online exposure when you kick-start a business, a brand-new product, or when you simply feel like you need a bit more visibility on the social networks. Before anything else, you should know that a social … Continue reading The Cost of Hiring a Social Media Marketer
Gupta found his engineering background gave him the perspective to shake up the rules of marketing. Amy Gesenhues on April 5, 2019 at 6:14 pm SAN JOSE, CA — Growing up in India, Freshly CMO Mayur Gupta said it was his mother who persuaded him to begin his career as an engineer. “My mom inspired … Continue reading Freshly CMO Mayur Gupta’s unexpected path from technologist to marketer
The ability to measure areas of investment will help us be smarter marketers. Scott Vaughan on April 2, 2019 Global economic uncertainty is lurking in the shadows and it’s coming for all of us. This ghost lingers, but it’s not deterring B2B teams – growth is the clear charter. In boardrooms and conference rooms, teams … Continue reading Unstoppable trends every B2B marketer must embrace to drive growth
Incorporating analytics into your work isn’t as challenging as you might think once you find the right resources (and many are free). Jason Baik on March 15, 2019 For most marketers, analytics exists in a magic Pandora’s box, encompassing everything from CPCs to CTRs, from algorithms to artificial intelligence, from machine learning to quantum computing … Continue reading Back to Basics: How every marketer can tame the analytics beast
Anna Bredava — February 28, 2019 Follow @anna_bredava — February 28, 2019 Some things just never gonna change. Like it or not, but the importance of backlinks for SEO is one of these things. In 2019, backlinks haven’t lost any of their power and still remain a strong indicator of your website’s quality. To make … Continue reading 5 Backlink Checkers Every Marketer Should Try in 2019
Cent Muruganandam — February 25, 2019 Follow @centmuru — February 25, 2019 Can anyone do digital marketing? Maybe, if they have the right tools and a mentor who can guide them. Digital marketing is no longer a nice to have strategy in this day and age. It is now a must have. If you are … Continue reading 15 Essential Digital Marketing Tools for an Internet Marketer [Infographic]
Custom intent audiences help reach people who have recently searched for your keywords. Contributor and Googler Matt Lawson runs through how you can use your search skills to make the most on YouTube. Matt Lawson on February 25, 2019 Today’s consumers are constantly moving between channels and devices, and video is becoming an increasingly important … Continue reading Think like a search marketer to drive growth with YouTube
For cleaning product maker TriNova, a Facebook Messenger chatbot keeps customers engaged with the brand and buying more products than other customers. Barry Levine on January 22, 2019 A conversational flow for a TriNova customer on Facebook Messenger. (Click to expand) Marketers are employing chatbots for many uses, but one Chicago-based company has found success … Continue reading How one marketer uses a chatbot to retain customers
Andrew Schulkind — December 27, 2018 — December 27, 2018 Managing a social media presence is not the same for marketers as for teenage digital natives. Selfies are pretty much out, for one thing, but so is the self-absorption that seems to dominate a lot of personal social media activity. Here are some ideas for … Continue reading Doing Social Media Right as a Marketer
Howard J. Sewell — September 26, 2018 Follow @hjsewell — September 26, 2018 A few weeks ago I gave an informational interview to a local university student looking for advice on the best way to jump start his marketing career. The conversation was a handy excuse to catalog some of the lessons I’ve learned over … Continue reading Career Advice for a Young Marketer
