Tag Archives: Marketer

Broaden your marketing skills to succeed as an agile marketer

To be a good agile marketer, get yourself comfortable with the uncomfortable. Stacey Ackerman on January 13, 2020 As marketers, we value our special skills, or as I often refer to it, our superpowers. I always explain that my superpower is writing because sometimes it’s easier for me to express my thoughts this way rather … Continue reading Broaden your marketing skills to succeed as an agile marketer →

50+ of the Best PR Tools Every Marketer Should Try [Infographic]

Public Relations

Olga Gabdulkhakova — November 30, 2019 Content creation and distribution is of paramount importance these days. In fact, brands, big and small, have turned into content producing machines, and all the marketing departments are working jointly to spread the word about the content assets. Reaching out to bloggers, influencers, and media is often part of … Continue reading 50+ of the Best PR Tools Every Marketer Should Try [Infographic] →

3 Critical Business Skills Every Digital Marketer and Social Media Manager Must Master [Podcast]

Skills Management

Pam Moore — October 25, 2019 Follow @pammktgnut Are you a digital or social marketer leader wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? Do you often find it hard to win budgets, grow your team or simply justify your own job? … Continue reading 3 Critical Business Skills Every Digital Marketer and Social Media Manager Must Master [Podcast] →

Marketer Uses Speech Analytics Feedback To Improve Customer Experience

Customer Experience

Hunter Douglas Uses Speech Analytics Feedback To Improve Customer Experience by Laurie Sullivan @lauriesullivan, October 18, 2019 Hunter Douglas, a manufacturer and marketer of custom window treatments, found a new way to analyze customer communications to make better products and improve customer service by using “unsolicited feedback” from consumers. By analyzing customer service calls, call center … Continue reading Marketer Uses Speech Analytics Feedback To Improve Customer Experience →

How to Use Instagram to Drive Sales Like a Marketer

Instagram Engagement

Victoria Taylor — July 21, 2019 — July 21, 2019 Instagram has proven itself as a business platform that brings results. It’s no longer about candid pictures or random selfies. Instead, it’s become a space for up and coming brands to make a name for themselves alongside corporate giants. Gathre, a brand created by two … Continue reading How to Use Instagram to Drive Sales Like a Marketer →

5 Social Media Metrics Every Marketer Needs to Understand

Social Media Metrics

Chris Christoff — July 13, 2019 Follow @chriscct7 — July 13, 2019 There are currently 3.84 billion social media users worldwide. Business owners are continually looking for new ways to expand their brand all while generating more leads and landing more conversions. It’s no wonder what many companies are taking to social media to try … Continue reading 5 Social Media Metrics Every Marketer Needs to Understand →

3 Rules Every Social Media Marketer Needs to Know in 2019

Social Media Marketing

Chris Christoff — June 8, 2019 Follow @chriscct7 — June 8, 2019 Social media has fundamentally changed the way we live our lives for the better. We can now connect with friends and family, track the latest breaking news, follow brands, and get product recommendations instantly. As a marketer or business owner, there is a … Continue reading 3 Rules Every Social Media Marketer Needs to Know in 2019 →

There are 6 challenges every data-driven marketer faces. Here’s how to manage them.

Data Driven Techniques

At MarTech West, Nordstrom’s analytics expert Jason Mestrits shed light on how marketers can face down the challenges of creating an effective data-driven operation. Kyle Henderick on April 23, 2019 “This year will be all about AI.” “And don’t forget podcasts!” “And blockchain, live video and social commerce.” Every marketer has been a part … Continue reading There are 6 challenges every data-driven marketer faces. Here’s how to manage them. →

Want Better Training Videos? Try Thinking Like a Marketer

Training

Matt Pierce — April 22, 2019 Follow @piercemr — April 22, 2019 When it comes to creating video content viewers want to engage with, marketers have always been a cut above the rest when it comes to capturing their audience’s attention. Let’s face it, a lot of training and instructional videos are not as effective … Continue reading Want Better Training Videos? Try Thinking Like a Marketer →