by Brent Pohlman July 16, 2016 Follow @brentpohlmanJuly 16, 2016 The business world is getting quickly crowded and people are putting a higher value on their time because we as a society have turned into a country that is consuming more and more information. Think about it for a second. Would you ever leave the … Continue reading Creating Influence in a Crowded Market
by Barry Newman July 7, 2016July 7, 2016 While the Human Resources department has historically grown out of the need to manage employment administration – from W2s, I9s, and OSHA forms to employment applications, payroll processes and employee documentation – there is a growing need for HR to strategically align its activities with the business … Continue reading The Role of HR in a Candidate Driven Job Market
by Brian Neufeld June 29, 2016 Follow @briantneufeldJune 29, 2016 I recently delivered a lunch and learn presentation hosted by TEC Edmonton for 45 entrepreneurs. I began working on the presentation about two months in advance. I had only one goal, and that was to have attendees walk away with 10 actionable items that don’t … Continue reading 10 Effortless Ideas To Market A Small Business
by Roee Ganot June 19, 2016 Follow @RoeeGanotJune 19, 2016 The right market analysis is critical to the success of your brand. Your market analysis should look at what keywords your target audience is searching for, who your competitors are, what your competitors are doing, and even what other people should be included in your … Continue reading Best SEO Tools for a Market Analysis Report
by Andre W. Klein June 18, 2016 Follow @akleines2June 18, 2016 Have you ever been part of a brainstorming session? Big companies form brainstorming panels all the time. This is a process that can generate creative solutions and ideas. In a company setting, many smart and innovative business people are brought together. Everyone is encouraged … Continue reading Brainstorming Ideas in the Niche You Want to Market to
by Danielle Foley June 6, 2016 Follow @FoleyMarketingJune 6, 2016 I recently completed a market research report on behalf of a client to determine the trends, usage and effectiveness of videos implemented as part of a marketing strategy employed by small businesses. Through my research, it became evident that video is an ideal medium for … Continue reading Why is it Important for Small Businesses to Create a Branded Video? A Market Research Report (part 1 of 3 part series)
by Jeffrey Kanaska June 5, 2016June 5, 2016 The B2B eCommerce industry is booming. At $ 780 billion, the B2B eCommerce market is worth more than double that of the B2C market in the US, where it currently represents 9.3% of all B2B sales. Forrester has predicted that this phenomenon will spread to a global … Continue reading 4 Key Ways the B2B eCommerce Market is Maturing
by Irene Brinker May 27, 2016May 27, 2016 Here’s something Facebook doesn’t want you to know: Facebook Ads don’t work well for local businesses. Surprising, but true: Facebook ads offer a lower return on investment than similar PPC networks, like Google AdWords. However, Facebook does have a truly stellar marketing opportunity and it’s 100% free. … Continue reading The Power of the Like: How to Advertise to Your Target Market for FREE
by Bob Hutchins May 27, 2016 Follow @BobhutchinsMay 27, 2016 Social media isn’t just a great tool for marketing. More businesses are learning how to use social media for market research. An infographic from Insights In Marketing points out a few key do’s and don’ts of social media market research that every brand should consider. … Continue reading 5 Ways to Use Social for Market Research [Infographic]
by Brian Stupp May 17, 2016 Follow @IOUFinancialMay 17, 2016 For small business owners, it can be easy to invest time and attention on day-to-day management activities, get stuck doing competitive analyses, and fail to stay focused on big-picture priorities that affect the bottom line. Most business owners know the benefits of market research, yet … Continue reading Investing in Market Research Can Pay Off for Small Businesses
