by Alexa Matia July 28, 2016July 28, 2016 For a small business owner, marketing might be the last thing on your mind. You have a business to run, after all. Depending on your business, you might have to: Check and order inventory. Schedule appointments with clients. Respond to any customer inquiries. Manage your employees. Organize … Continue reading The Comprehensive Guide on How to Market Your Small Business
by Personal Branding Blog July 28, 2016July 28, 2016 It is well-known that in today’s economy, job seekers face unprecedented challenges. One of them is the large numbers of applicants chasing just a few openings, but another is their lack of understanding of the rules of the competition. Many discount the fact that employers use … Continue reading How to Win in Today’s Job Market
by Whitney Duprey July 17, 2016July 17, 2016 It’s true that when you apply for a job in any industry, you’re told to really sell or market yourself to your (hopefully!) potential employer. But consider this: why not take things a step further and actually employ your marketing skills to help you secure a new … Continue reading How to Market Yourself Into A New Marketing Job
by Brent Pohlman July 16, 2016 Follow @brentpohlmanJuly 16, 2016 The business world is getting quickly crowded and people are putting a higher value on their time because we as a society have turned into a country that is consuming more and more information. Think about it for a second. Would you ever leave the … Continue reading Creating Influence in a Crowded Market
by Barry Newman July 7, 2016July 7, 2016 While the Human Resources department has historically grown out of the need to manage employment administration – from W2s, I9s, and OSHA forms to employment applications, payroll processes and employee documentation – there is a growing need for HR to strategically align its activities with the business … Continue reading The Role of HR in a Candidate Driven Job Market
by Brian Neufeld June 29, 2016 Follow @briantneufeldJune 29, 2016 I recently delivered a lunch and learn presentation hosted by TEC Edmonton for 45 entrepreneurs. I began working on the presentation about two months in advance. I had only one goal, and that was to have attendees walk away with 10 actionable items that don’t … Continue reading 10 Effortless Ideas To Market A Small Business
by Roee Ganot June 19, 2016 Follow @RoeeGanotJune 19, 2016 The right market analysis is critical to the success of your brand. Your market analysis should look at what keywords your target audience is searching for, who your competitors are, what your competitors are doing, and even what other people should be included in your … Continue reading Best SEO Tools for a Market Analysis Report
by Andre W. Klein June 18, 2016 Follow @akleines2June 18, 2016 Have you ever been part of a brainstorming session? Big companies form brainstorming panels all the time. This is a process that can generate creative solutions and ideas. In a company setting, many smart and innovative business people are brought together. Everyone is encouraged … Continue reading Brainstorming Ideas in the Niche You Want to Market to
by Danielle Foley June 6, 2016 Follow @FoleyMarketingJune 6, 2016 I recently completed a market research report on behalf of a client to determine the trends, usage and effectiveness of videos implemented as part of a marketing strategy employed by small businesses. Through my research, it became evident that video is an ideal medium for … Continue reading Why is it Important for Small Businesses to Create a Branded Video? A Market Research Report (part 1 of 3 part series)
by Jeffrey Kanaska June 5, 2016June 5, 2016 The B2B eCommerce industry is booming. At $ 780 billion, the B2B eCommerce market is worth more than double that of the B2C market in the US, where it currently represents 9.3% of all B2B sales. Forrester has predicted that this phenomenon will spread to a global … Continue reading 4 Key Ways the B2B eCommerce Market is Maturing
