by Angela Hausman, PhD May 4, 2016 Follow @MarketingLetterMay 4, 2016 I’m as guilty as my fellow bloggers in treating digital analytics as if it’s a different animal rather than an extension of market research that’s been around since the old days when women tested recipes by asking friends and neighbors to try it out. … Continue reading Market Research and Digital Analytics
by Brian Neufeld May 6, 2016 Follow @briantneufeldMay 6, 2016 I recently attended a lunch and learn event targeted at small business owners. The topic was “Online Marketing for Small Business”. A business acquaintance of mine, Ken Jurina was the key presenter. Ken has been running a marketing agency for over 20 years. Ken is … Continue reading Tips to Effectively Market a Small Business
by Jess Hall April 25, 2016 Follow @ImageWorksApril 25, 2016 Creating a compelling video is a step in the right direction – especially in today’s marketplace. People love watching videos online. But if you upload your video to YouTube and forget about it, you can forget about being found. There are several steps you can … Continue reading Organic Ways to Market & Improve Your YouTube Presence
by Marc Goldberg, , Op-Ed Contributor, (April 16, 2016) In 2004, someone deep within Silicon Valley said: “This is the year of mobile.” In 2005, someone said it to me in New York. For years after that, I could read about it being the year of mobile in every industry publication.You wouldn’t know it by … Continue reading Advertisers, Clean Up The Mobile Ad Market Before It’s Too Late
by Laura Donovan April 11, 2016 Follow @thewordproApril 11, 2016 It seems that every time I open my Facebook News Feed I get the same ad for a local realtor. Her ads are nothing but her picture with text that says, “If you are ready to buy or sell, contact me.” The ad does not … Continue reading It’s Not About You – Focus on Your Audience to Market Effectively
by Luana Spinetti March 21, 2016 Follow @LuanaTFMarch 21, 2016 le Liz via Compfight Are you afraid of your weaknesses? People see weakness as something to avoid at all costs, something to get rid of because it brings shame to their lives. If we had to listen to Seneca when he wrote that “All cruelty … Continue reading Why Market Your Weaknesses? Here Are 6 Reasons For You
by Katie Leimkuehler March 12, 2016 Follow @kleimkuehlerMarch 12, 2016 With over 30 million unique visitors per day and thousands of hours of videos uploaded every day, Youtube is the world’s largest video search engine. In fact, Youtube is currently the world’s second largest search engine for online content in general. What does this mean … Continue reading How to Use Youtube to Market Your Business
by Sheila Olson March 5, 2016March 5, 2016 It’s a new year—and for small business owners, that means new goals to achieve: More leads, more sales, more return customers, whatever your metrics for success happen to be. If you’re like many small business owners, however, you don’t have the budget (or the time) to devote … Continue reading How to Market Your Small Business on a Budget
What’s the formula for PPC success? Columnist Jacob Baadsgaard has tips on how to significantly expand your market share without wasting your ad spend. Jacob Baadsgaard on March 4, 2016 Pay-per-click advertising is all about buying online market share. People are searching online for something relevant to your business, and you pay to show … Continue reading How To Grow Online Market Share Without Increasing Your PPC Budget
by Ray Wang March 3, 2016 Follow @SmarttCanadaMarch 3, 2016 Now with digital marketing, effective market research is no longer limited to big companies with big budgets. Small and medium-sized companies can also perform extensive market research using free or affordable digital tools. To help small businesses conduct market research using effective digital tools, here … Continue reading 11 Free Tools You Should Use for Effective Online Market Research
