by Luke PetersSeptember 11, 2016 Photo by Pantanea_, CC0 1.0 Internet marketing. Content marketing. SEO marketing. Whatever strategy you end going with, each and every single marketing strategy is just an ingredient in the giant cauldron called “helping people make their lives easier, while we’re making more money than we know what to do with.” … Continue reading 3 Killer Ways to Market Your Business Online
by Gino Galassi, Op-Ed Contributor, September 7, 2016 The digital video market is the holy grail for companies in the broadcasting, cable TV, super platform, over-the-top, and telecom industries. The market is also rife with vexing challenges. Viewers of digital video are dissatisfied, have difficulty finding relevant content, and have inconsistent viewing experiences. Providers lack … Continue reading Digital Video Market Has Work To Do
by Robert CordraySeptember 4, 2016 Once a business seems to be established and performing well in its home market, it is often considered an optimal moment to expand into a newer market. If the organization enjoys good sales, excellent brand awareness, and feels stable financially, it might be the right time to branch. Given the … Continue reading What to Do Before Emerging Into a New Market
As big data continues to grow by leaps and bounds, columnist Melody Gambino discusses the future of programmatic and data deals, and why high-quality data is the key to success. Melody Gambino on August 30, 2016 Earlier this year, I wrote about the emerging opportunity for brands to truly adopt personal marketing. I define personal … Continue reading All-you-can-eat data deal coming to a programmatic market near you
by Salma Jafri Follow @salmajafriAugust 25, 2016 Facebook Pages are fast becoming a pay-to-play model. If you want people to see your posts, you have to start running ads to them. Otherwise even people who’ve liked your posts won’t always see all your posts. Further, Facebook, in an algorithm update announced that it will prioritise … Continue reading 5 Ways To Use Facebook Groups To Market Your Business
by Salil GuptaAugust 19, 2016 Millennials are a self-service, tech-savvy generation influenced by the ever-growing sway of social media, instant gratification, and quick access. Millennials, categorized as anyone born between 1982-2003, represent the largest consumer market for annual revenue growth. It’s for this reason that the “wow me,” factor is vital. Luckily, once you learn … Continue reading Top 3 Call Center Tips for Dialing into the Millennial Market
August 3, 2016 This isn’t 2003, so why are you still marketing like it is? Have you ever received an email that you didn’t ask for? An email that was so obvious an attempt to solicit you, sent to your personal inbox, without your permission? How did that make you feel? A lot of business … Continue reading Market Your Business Like It’s 2016
by Alexa Matia July 28, 2016July 28, 2016 For a small business owner, marketing might be the last thing on your mind. You have a business to run, after all. Depending on your business, you might have to: Check and order inventory. Schedule appointments with clients. Respond to any customer inquiries. Manage your employees. Organize … Continue reading The Comprehensive Guide on How to Market Your Small Business
by Personal Branding Blog July 28, 2016July 28, 2016 It is well-known that in today’s economy, job seekers face unprecedented challenges. One of them is the large numbers of applicants chasing just a few openings, but another is their lack of understanding of the rules of the competition. Many discount the fact that employers use … Continue reading How to Win in Today’s Job Market
by Whitney Duprey July 17, 2016July 17, 2016 It’s true that when you apply for a job in any industry, you’re told to really sell or market yourself to your (hopefully!) potential employer. But consider this: why not take things a step further and actually employ your marketing skills to help you secure a new … Continue reading How to Market Yourself Into A New Marketing Job
