Shashin Shah August 5, 2020 The COVID-19 pandemic has cast clouds of uncertainty in the business landscape and resulted in a shutdown of several economic activities. As a result, businesses are likely to witness a paradigm shift in supply chains, operating models, consumer behavior, and procurement and sales strategies. It is vital to take proactive … Continue reading Why Resilient B2B Commerce Is the Only Way Forward for Manufacturers and Suppliers Post COVID-19
Dave Llorens — April 17, 2019 Follow @https://twitter.com/davellorens — April 17, 2019 The direct-to-consumer model can help companies cut costs and develop mutually beneficial relationships with manufacturers. For business leaders, minor expenses can add up quickly. Remember that free 30-day trial of software you tested to see whether it would help you with Google Ads … Continue reading The Business Benefits of Buying Directly From Manufacturers
Nathan Resnick — March 2, 2019 Follow @naterez94 — March 2, 2019 Are you one of the many entrepreneurs who’ve been selling other people’s products for a while and gotten tired of it? Dropshipping is great, but it has its limits. If you really want to reach a new level of profitability and take ownership … Continue reading How to Find Private-Label Manufacturers for Your Products
With much of AdWords’ help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform. This guide to match types for manufacturers from columnist Dianna Huff can help. Dianna Huff on January 16, 2018 In a previous column, I addressed the challenges paid search advertising … Continue reading Understanding AdWords keyword match types for manufacturers
Sometimes the key to success in SEO and online marketing is just being consistent. In her beginner-focused how-to, columnist Dianna Huff provides some tactical advice for those managing digital marketing for small manufacturing websites. Dianna Huff on November 21, 2017 “Dianna, you’ll never reach your goal if you don’t consistently monitor your diet!” my … Continue reading Why consistent marketing can pay big results for small industrial manufacturers
Judy Caroll — September 27, 2017 Follow @JudyCaroll1 — September 27, 2017 geralt / Pixabay It’s now been seven years since Sean Ellis coined the term “growth hacker”. Since then, growth hacking strategies have propelled many startups to become important players in their industries. As the initial hype around growth hacking is starting to wane, … Continue reading Top 7 Growth Hacking Tips for Manufacturers’ and Distributors’ Bottom Line
In the third and final installment of her three-part series on marketing American-made products, columnist Dianna Huff discusses how manufacturers can most effectively utilize SEO, SEM and other channels for B2B marketing. Dianna Huff on June 6, 2017 For manufacturers marketing to other manufacturers, “Made in the USA” is often a key message seen … Continue reading Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searches
New to AdWords? Feeling intimidated? In this helpful how-to, columnist Dianna Huff explains how to start small with AdWords so that you can be successful, even if you’ve never done a paid search campaign before. Dianna Huff on February 14, 2017 In my 17 years as a B2B SEO and marketing consultant, I hadn’t … Continue reading 7 tips for small manufacturers thinking about using AdWords
Laura Cole — November 5, 2016 — November 5, 2016 When it comes to marketing and leveraging the influence of social media, businesses are often inhibited by preconceptions and narrow thinking. One example is the notion that social media marketing is the sole preserve of B2C sectors, for example, which often deters inexperienced firms in … Continue reading How Can Manufacturers Successfully Leverage Social Media?
by Stacy Layman July 25, 2016 Follow @stacylaymanJuly 25, 2016 Rusty marketing wheels? There’s so much pressure to get your B2B manufacturing/supplier website right these days. The market is BIG and only getting bigger. Many industrial, manufacturing, or supplier websites have the “set it and forget it” mentality going on. You know… maybe the website … Continue reading How B2B eCommerce Catalogs Grease Manufacturers’ Marketing Wheels
