With much of AdWords’ help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform. This guide to match types for manufacturers from columnist Dianna Huff can help. Dianna Huff on January 16, 2018 In a previous column, I addressed the challenges paid search advertising … Continue reading Understanding AdWords keyword match types for manufacturers
Sometimes the key to success in SEO and online marketing is just being consistent. In her beginner-focused how-to, columnist Dianna Huff provides some tactical advice for those managing digital marketing for small manufacturing websites. Dianna Huff on November 21, 2017 “Dianna, you’ll never reach your goal if you don’t consistently monitor your diet!” my … Continue reading Why consistent marketing can pay big results for small industrial manufacturers
Judy Caroll — September 27, 2017 Follow @JudyCaroll1 — September 27, 2017 geralt / Pixabay It’s now been seven years since Sean Ellis coined the term “growth hacker”. Since then, growth hacking strategies have propelled many startups to become important players in their industries. As the initial hype around growth hacking is starting to wane, … Continue reading Top 7 Growth Hacking Tips for Manufacturers’ and Distributors’ Bottom Line
In the third and final installment of her three-part series on marketing American-made products, columnist Dianna Huff discusses how manufacturers can most effectively utilize SEO, SEM and other channels for B2B marketing. Dianna Huff on June 6, 2017 For manufacturers marketing to other manufacturers, “Made in the USA” is often a key message seen … Continue reading Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searches
New to AdWords? Feeling intimidated? In this helpful how-to, columnist Dianna Huff explains how to start small with AdWords so that you can be successful, even if you’ve never done a paid search campaign before. Dianna Huff on February 14, 2017 In my 17 years as a B2B SEO and marketing consultant, I hadn’t … Continue reading 7 tips for small manufacturers thinking about using AdWords
Laura Cole — November 5, 2016 — November 5, 2016 When it comes to marketing and leveraging the influence of social media, businesses are often inhibited by preconceptions and narrow thinking. One example is the notion that social media marketing is the sole preserve of B2C sectors, for example, which often deters inexperienced firms in … Continue reading How Can Manufacturers Successfully Leverage Social Media?
by Stacy Layman July 25, 2016 Follow @stacylaymanJuly 25, 2016 Rusty marketing wheels? There’s so much pressure to get your B2B manufacturing/supplier website right these days. The market is BIG and only getting bigger. Many industrial, manufacturing, or supplier websites have the “set it and forget it” mentality going on. You know… maybe the website … Continue reading How B2B eCommerce Catalogs Grease Manufacturers’ Marketing Wheels
by Alden Morse July 3, 2016July 3, 2016 In manufacturing and distribution, supply chain logistics drives success, and demand modeling can be a vehicle for growth. In the past, supply chain design was undervalued, and system logistics were rarely revisited. Today, it is a critical function of business, with an emphasis on lean management and … Continue reading Demand Modeling: Tips for Manufacturers & Distributors
Paul BywaterSeptember 22, 2015 Should your business be looking towards ERP on the cloud or are there limits for manufacturers? ERP on the cloud It’s gaining ground, most notably in small and micro businesses, but the majority of organisations retain their ERP systems on-premise. ERP users operating on-premises ERP in 2012: 77% of mid-size users 59% … Continue reading Square Pegs: Is Cloud ERP Right for Manufacturers?
Andy CallowayAugust 19, 2015 In all my years working in the manufacturing sector, I never once heard anyone in the marketing departments say the word “strategy”. Well, I did hear that word, but they didn’t really mean it. Usually their “strategy” was “create some more brochures for a trade show” which isn’t so much a … Continue reading Even Manufacturers Need a Marketing Strategy