Tag Archives: Managing

What Every Managing Partner Needs to Know About Your Professional Services Firm’s Website

Lee FrederiksenMarch 7, 2015 Many Managing Partners have traditionally thought of websites as a necessary evil. According to this view, your firm’s website is required to explain what you do, but it doesn’t add much value. Think glorified brochure.. The goal for these decision-makers was to make their websites acceptable. But many firms didn’t (or still … Continue reading What Every Managing Partner Needs to Know About Your Professional Services Firm’s Website →

5 Key Tips to Managing, Mentoring and Motivating Millennials

Business Planning

Cameron KahlerMarch 3, 2015 Recruiting, retaining and growing young and new talent is more important than ever before, but the majority of businesses are ill-equipped to do so. Deloitte’s 2014 Millennial survey found it costs $ 15k-$ 25k to replace a millennial, and by 2025 70% of the workplace will be millennials. So it’s a … Continue reading 5 Key Tips to Managing, Mentoring and Motivating Millennials →

LinkedIn to Real Life (Part 2: Managing Connections)

Network Building

Denny McCorkleFebruary 9, 2015 LinkedIn provides its greatest value as a social media network when grounded in the real world. The concept of networking convergence and making physical networking connections using LinkedIn was shared in a previous post, LinkedIn to Real Life (Part 1: Making Connections). This blog post explains how-to better organize and manage … Continue reading LinkedIn to Real Life (Part 2: Managing Connections) →

Social Media Management: Managing Your Social Media Platforms Beyond Publication

Social Media Utilization

Jamie TeasdaleFebruary 8, 2015 Many small business owners, especially those just getting started with social media management, envision the process as simply posting fun stuff to Facebook and Twitter. Although this works well for your personal accounts, managing social media for a business requires an entirely different process. One of the first things social media … Continue reading Social Media Management: Managing Your Social Media Platforms Beyond Publication →

Setting Up Shop on LinkedIn Company Pages: Managing Your Page

Kelly ShepskoFebruary 8, 2015 In part one of Setting Up Shop on LinkedIn Company Pages, I briefly explained the importance of LinkedIn and why it’s imperative for both B2B and B2C companies to use as a marketing tool. I also covered the technicalities of creating a LinkedIn company page and how to start building a following. … Continue reading Setting Up Shop on LinkedIn Company Pages: Managing Your Page →

Are You Managing Your Business Processes?

Business Development

Alex EspensonJanuary 20, 2015 In order to become and remain successful and competitive, businesses must continuously improve their processes. Failure to do so is likely to result in higher costs, lower revenues, less motivated employees and fewer satisfied customers. Business Process Management (BPM) is a powerful tool businesses can use to keep all aspects of … Continue reading Are You Managing Your Business Processes? →

Everything You Need To Know About Managing Your Email Bounces

Social Media Utilization

Miranda PaquetJanuary 16, 2015 Bounced emails are like the dirty dishes of your email marketing — you can ignore them for a little while, but sooner or later they’ll start to pile up. And then you’ve got a problem. While managing email bounces might not be the most exciting part of your online marketing strategy, … Continue reading Everything You Need To Know About Managing Your Email Bounces →

Too Busy to Tweet, but Don’t Want to Get Left Behind in 2015? 4 Options for Managing Your Social Media

Twitter

Jane BinnionJanuary 15, 2015 All signs are that 2015 will see social media having an even bigger impact on organisations – which means more decisions about resources. So here are four options and some Top Tips, to help you think about managing your social media successfully in 2015 . Many organisations, large and small, reach … Continue reading Too Busy to Tweet, but Don’t Want to Get Left Behind in 2015? 4 Options for Managing Your Social Media →

Influencer Relations, Part 2: Building and Managing Influencer Engagements

Strategy

Cory Edwards December 3, 2014 Social media has evolved the way marketers can identify new and expand engagement to more influencers (as I explained in Part I of this series), but that’s only the start of the relationship. Managing both online and offline interaction is key for forging strong, meaningful relationships that will truly … Continue reading Influencer Relations, Part 2: Building and Managing Influencer Engagements →