Nikhil SharmaJune 8, 2015 For as much time as you spend on Facebook, marketing your business, it’s a valid question – is all that effort paying off in sales? Notice how I didn’t say “reach.” Facebook pages are considered a “must” by many industry professionals today. Marketers will typically hear this, “In order for the … Continue reading Is Your Facebook Page Making You Money?
Tag Archives: Making
Business Transition Lessons Learned: Making Sure Your Successor Wants to Take Over the Business
Kathy Richardson-MauroJune 7, 2015 Bob owned and operated a profitable printing business for over 30 years. His son Jason was active in the business as the VP of sales and Bob had been grooming him to take over the company since he came on board about 3 years ago. Unfortunately Bob never really spoke to … Continue reading Business Transition Lessons Learned: Making Sure Your Successor Wants to Take Over the Business
6 LinkedIn Mistakes You Didn’t Know You Were Making
Travis BalinasJune 5, 2015 LinkedIn has long been a powerful tool for professional networking. When used correctly, it can make meaningful connections with others in your industry, as well as past and present clients. However, if you don’t know how to use LinkedIn to its full potential, you could be missing out on its advantages … Continue reading 6 LinkedIn Mistakes You Didn’t Know You Were Making
Making the Case for Social Commerce
Juliet CarnoyJune 3, 2015 What is Social Commerce? There’s a lot of buzz and conversation around how to best derive value from social media. With social commerce, brands can create significant and measurable return on investment from their customers’ social engagement. To put it simply, social commerce is an online marketing model that helps brands … Continue reading Making the Case for Social Commerce
Twitter Treats For Marketers
Margot da CunhaMay 22, 2015 For anyone who pays attention to the stock market (which I don’t) or the news (which I do), it’s clear that Twitter hasn’t been looking so hot these days. Last month, the social platform fell short of its projected revenue for the first time as a public company. Somewhat embarrassing, … Continue reading Twitter Treats For Marketers
E-exporting: Making the Connection
William YatesMay 13, 2015 To grow, or even survive, in the crowded markets of today means seeking, continually connecting and competing in new and untapped markets. This means export markets need to be exploited with all the potential costs this may involve. These costs can include the translation of hard-copy marketing collateral, data and specification … Continue reading E-exporting: Making the Connection
The Secret to Making Investors Your Best Friends
Angela Hausman, PhDMay 10, 2015 Wanna make investors your best friends? The secret is marketing. Making investors your best friends If you’ve ever been involved in a start up, you know how hard it is to get money from investors. And, unless you’re in Silicon Valley or a few other places, venture funds are even … Continue reading The Secret to Making Investors Your Best Friends
5 Principles For Making Programmatic Creative Work
As digital advertising continues to evolve, how do you deliver on the promise of programmatic? Columnist Peter Minnium has tips. Peter Minnium on May 4, 2015 As an ad industry veteran with the gray hair to prove it, I sometimes find myself discussing the industry with other long-time pros. The other day, an acquaintance who … Continue reading 5 Principles For Making Programmatic Creative Work
5 Often Ignored Ways of Making the Most of Content Marketing
by Michael Georgiou May 4th, 2015 If we are to pick one key inbound marketing tactic that most B2B and B2C marketers are betting big on, it has to be content marketing; with 86% of B2B and 77% of B2C marketers saying their organizations use content marketing, it is very popular. But this also means … Continue reading 5 Often Ignored Ways of Making the Most of Content Marketing
Social Media Money Making is all in the Inception
Frank BocchinoApril 27, 2015 There is money to be made in social media. But it’s not being made where you’d think — or at least where I thought. The bulk of the money is being made by companies and individuals selling services to other companies and individuals with the hopes of making money in social … Continue reading Social Media Money Making is all in the Inception
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