Luke Brynley-JonesJuly 12, 2015 How do you prove the value of your digital marketing efforts? Whether you’re a consultant trying to demonstrate the impact you’re having for a client, or you’re a small business owner trying to establish whether your time has been well spent, it’s one of the biggest challenges we face as marketers. … Continue reading Are You Making These Mistakes With Your Digital Marketing Measurement?
Nikhil SharmaJuly 9, 2015 Every company is a media company first, and then whatever they do to generate revenue, so it’s important to optimize your site for social sharing. You probably already know how important social media is to your business. And there are thousands of best practices to help you tame that tiger to make … Continue reading 3 Steps To Making Your Website More Share Friendly
Brian BurtJuly 9, 2015 Most businesses do work that isn’t very glamorous. That’s not the problem though. The problem is that these companies whose work is a bit dry mistakenly think that their online content and social media has to be equally dry. What results is a whole sea of websites and Facebook pages that … Continue reading 6 Steps to Making Your Boring Business Cool; Strategies for Social Media Online Content
David MackeyJuly 1, 2015 CRM implementation can be difficult on managers and executives. In fact, if you’ve ever brought in any kind of new software, system, or process for your team to use on a daily basis, you know all about those difficulties. It’s likely you received some pushback. Perhaps you heard things like: “But … Continue reading 2 Simple Steps To Making CRM Implementation A Breeze
Eric HammisJune 28, 2015 Oh, the joys of digital marketing. What’s pulling in killer results one day might turn on a switch and give nothing the next day. Digital marketing is a constant struggle to keep up with trends and swift changes in the market. If you’re not staying one step ahead of the competition, … Continue reading Are You Making These Mistakes With Your Digital Marketing Plan?
Tom GimbelJune 28, 2015 Tim Sackett, SPHR, recently wrote an interesting blog post about ‘highly selective’ employers. Many employers take pride in their rate of hiring compared to their volume of applications. Yet citing research from Time Magazine about selective universities, Sackett questioned whether quantity of applications was an accurate measure of selectivity or quality … Continue reading You’re Making Quality Hires… Find Out Who They Are
Annaliese HenwoodJune 16, 2015 As bloggers, whether for a business or independent, we want to see a quick and easy growth in our blog. It discourages us to see poor website traffic and low subscription rates. We put in all this effort into building our blog, so we do whatever we can to see it … Continue reading 5 Mistakes You’re Making Growing Your Blog
Rachel MooreJune 16, 2015 If you’re considering a website redesign, you’re not alone: the long-time marketing rule of thumb has been to redesign your site every two or three years. Instead of sticking to a calendar date for when the ol’ website is back on the chopping block, a better strategy is to consider a … Continue reading Making Sense of a Website Redesign: Processes to Leave to the Pros
Blake HarrisJune 15, 2015 On the surface, there might appear to be little in common between blockbuster movies and effective explainers. But, at their core, both are just vehicles for telling a story. And with Jurassic World raking in an estimated $ 511.2 million in the box office this past weekend, we thought it might … Continue reading What the Success of Jurassic World Can Teach Us About Making Explainer Videos
Andrew DennisJune 14, 2015 Links are ingrained in the very fabric of the web. Without links, the internet simply would not function the way it does today. If you’re marketing your business online, you must account for links. Not only are links enormously important, but link acquisition itself actually fits in quite naturally with other … Continue reading Making Links A Priority Within Online Marketing
